|Word from the editor|
Dear CyberAgent users,
For those of you who have been watching this space..IT'S HERE! Best of all, it is just the first bit of what is still coming your way over the next few weeks.
Estate Agents can now communicate information regarding property details to potential buyers through the sending of a simple SMS. The potential buyer will receive a SMS in return with all relevant information on the property, the contact number of the agent plus a link to the website! Best news, this module is FREE to all our CyberAgent users! Through this module an agency with 4 agents will save R800+ per month! I am going to say it again, this module comes for FREE to all CyberAgent users! You can read more in What's new...
In last year we sent out a questionaire regarding an affiliated program that we are looking at. We are now proud to announce that we have just entered into an agreement with SATSSA. CyberAgent users can now advertise their properties with SATSSA. Simply complete the questionnaire that you will find in the contents of this newsletter and they will contact you.
And I think that is where I am going to end this months newsletter. Just remember...Keep watching!
TO WHOM IT MAY CONCERN
"Devils Peak" vs "Vredenhoek"
I also assume that prospective buyers would like to know the actual area they are purchasing their property in, and not find out at a later stage that they don't actually live where they thought they did? Imaging someone buying a home in Constantia - only to find out later it is actually in "Upper" Bergvliet!
A very easy way of determining the differences between the two suburbs is the following:
Devil's Peak has smaller, usually 1/2 the size properties to Vredehoek.
Devil's Peak is zoned for single dwellings "SD-CCC" only - Vredehoek is "R4-CCC" as well as single dwelling
VERY Important - Devil's Peak Estate does NOT have Flats, Townhouses
or Multi-dwelling units. Therefore - High Cape, Disa Park etc. are all
Hope this info helps with some of the confusion of the area's?
We have sent a letter to the Community Papers as well with copies of
the map and have asked them to publish it to allow people to take note
of the area itself.
|What's New ???|
1) Internet Number
When you update properties to the Internet, our server will
allocate a unique number for every property that does not have a number.
Before every property update CyberAgent will check for newly issued numbers
and update your data before sending the latest update to the Internet.
This unique number will be displayed in the "Property Manager"
(top right hand corner).
Since CyberAgent is an offline application we cannot issue
unique property numbers via the Internet. A unique number is created by
your BID (branch ID) and a number issued by your computer. For example:
BID: SDEM1, Property Number: 00000301, Unique property number: SDEM100000301.
The Internet generated number for this property for example can be "34532".
2) Slide Show and Touch Screen Facility
CyberAgent now has a great new facility with which you can display a slide show of all your properties. This feature also doubles up as a Touch Screen interface for agencies who want to give potential clients the ability to browse through their properties on offer - ideal for agencies located in high people-traffic environents. For more info on obtaining touch screens and through-window touch panels please give us a call!!!
3) Reports Export to Excel
CyberAgent can now export reports to MS Excel - this is the is one you've
been waiting for! Enjoy!
|CyberAgent Newsletter Lessons|
have discovered a huge problem on the websites. Properties without pictures
or any notes. Also the fact that prices on properties are not correctly
atvertised. The biggest frustration still is properties that are being advertised
as active that are not active!
It is importend to ensure that your property details are correct, up to date and that you add as many pictures as you possibly can. Also add as much notes as you can.
Here are a few tips in doing so:
Your Own Website
Why is it so great to have your own website?
Some notes on HTML
<marquee>Text goes here</marquee>
<b>This text is BOLD</b>
<h1>This is a Heading</h1>
<img src=”image.jpg”> This displays an image
<a href=”floorplan.jpg”>Click for FLOORPLAN</a>
Floor plans and other enlargements
Some clients have come up with the idea of placing floor plans of the property as one of the pictures. The problem here is that the floor plan is displayed so small that it’s not practical – you could then add a little HTML script that could open up a larger version of the same picture in a new window!
Random Property on your Home Page
Did you know that the same feature used on www.CyberProp.com to rotate between different properties at random, is also available to you on your own website – the latest addition to this cool feature is the ability to rotate between the different photographs of the selected property!
|CyberAgent now offers you good affiliate programs!!!|
Good affiliate programs can be an excellent way of earning and learning at the same time. The CyberAgent team is on the lookout at all times to bring to our Agencies resources and business strategies to promote their businesses.
We have been approached by an International Company SATSSA that is interested in marketing the properties of our CyberAgent agencies. Currently this company operates in various Europe and Africa countries. Their advertising is done in the appropriate national newspapers and property magazines in the respective countries. In addition they do direct mailshots, and are ranked on all the major search engines.
The buyers are all qualified up front, and are required to sign buyers mandates prior to traveling to South Africa, which restrict them to purchasing properties through affiliated estate agents only.
Typically the clients will require the agent to assist with letting the newly purchased property for all or part of the year, and provide residential property management services. The company also handle property sales for international property owners wishing to sell their properties. Commercial investment properties are also required.
The requirements are that the commission on both property purchases and sales by clients of the company be split 50/50. The commission on rentals of properties purchased by 80/20 agency/company on an ongoing basis.
Let's face it. The Internet is a huge place and we should all grab the opportunity to market our business to the fullest but we value the input of our agencies. Should you be interested in making use of this affiliated program click on the following link and complete the questionnaire.
Affiliate Programme Questionnaire
A warm welcome to all new Agencies:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Jaco at email@example.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237
Most Internet enquiries:
From the Accounts department....
|"Interesting" year ahead for Agents|
The estate agency industry faces several challenges during 2005, including a possible change in the commission system, advances in black economic empowerment, and the imposition of additional legal obligations on estate agents.
Bill Rawson, president of the Institute of Estate Agents (IEASA), says it is also possible, that the year will bring an announcement about the introduction of the new national qualifications, and perhaps a shake-up at the Estate Agency Affairs Board.
"By now it is common knowledge that the Competition Commission disapproves of our industry's traditional commission and fee structure, and that it wants us to convert to some kind of cost-based system," he says.
"The Commission expects IEASA to help the industry to convert, and we await clarification on exactly what it envisages in the way of a new structure."
Black economic empowerment in the industry recently took a step forward with the establishment of the Property Sector Transformation Charter steering committee, on which IEASA is represented. "Transformation has been very slow," admits Rawson, "and efforts up till now have been fragmented and unco-ordinated. By joining forces on this committee, the various bodies in the property sector can now work together to achieve results.
"The fact that the government has recently placed the Estate Agency Affairs Board - our own industry's regulator - under the control of a new chief executive who is a strong proponent of BEE and small business development suggests that the EAAB is going to play a more prominent role in the process."
Two items of draft legislation, which seem likely to be approved during 2005, will impose new obligations on estate agents.
One will introduce a withholding tax on non-residents who sell properties in South Africa, and proposes to make it the estate agent's duty to inform the buyers of their obligation to collect the tax on behalf of SARS. An estate agent who fails to inform the buyer will become liable for payment of the tax.
The other draft law proposes to make it compulsory for estate agents to report to SARS whenever anyone buys or sells a property through a company or close corporation or trust, so that SARS can ensure that transfer duty is paid.
"These are but the latest in a series of measures which have forced estate agents to become informers for the government," notes Rawson.
Meanwhile, it is hoped that 2005 will bring an announcement from the EAAB as to when and how the national qualifications in real estate, which were approved in August 2004, will be introduced.
"There is a crying need for these qualifications," Rawson says. "It took seven years to develop them, and the sooner they are made compulsory the better. The time is past when the real estate industry was a refuge for people with nothing better to do. It is now a complex profession, operating in an international market, and expertise is essential."
Rawson also hopes that the appointment of a new CEO at the EAAB will improve that organisation's administrative efficiency. "The past two years or so have seen a noticeable decline in efficiency," he says, "especially in regard to issuing fidelity fund certificates. Even getting through to the EAAB on the phone can be difficult and it is not uncommon for callers to wait for 20 minutes or longer before their calls are answered.
"These may be small items in the grand scheme of things, but they have made many estate agents negative towards the EAAB, and it would be a good thing if they were fixed up if only so that the attitude could change." (Nedcor Property Talk)
|Number of Estate Agents on the rise!|
The residential property market boom has seen a very rapid rise in the number
of registered estate agents, the Estate Agency Affairs Board reports in
its annual report tabled in Parliament.
The number of registrations rose from 21 619 in the 2002 financial year to 38 399 in the 15 months to end-March last year, a year-on-year increase of about 80%. Chairman Linda Nyembe said more previously disadvantaged people appeared to be entering the white –dominated industry.
The report said more than 85 000 disciplinary complaint files had been opened by the board since 1977. The complaints by consumers against estate agents related mainly to alleged breaches of their ethical code of conduct.
The board considered 1408 complaints in the review period, which resulted in 1287 convictions, 121 acquittals and the withdrawal of 44 fidelity fund certificates, meaning the estate agent concerned, can no longer practise. The fidelity fund was set up to recompense clients for theft or misappropriation of trust money by estate agents. (Business Day)
|Quotation of the month|
"The person who makes a success of living is the one who see his
goal steadily and aims for it unswervingly. That is dedication."