|Word from the editor|
Dear CyberAgent users,
One of the least understood areas for most real estate agents is effective marketing. When most agents decide to abandon cold-calling and traditional prospecting techniques, and venture into the "magic" world of marketing, they fall flat on their faces.
You see, the average person is exposed to thousands of messages each week from TV, radio, print, newspaper, flyers, billboards, etc. NO ONE processes all these advertisements.
With CyberAgent we offer you the best possible way to advertise your properties, Internet or website marketing. Your properties is listed on:
A few months ago we shared the good news with you that CyberAgent has managed discounted prices with SAPTG. Please take note that these lower rates will only come in place when your current contract comes up for renewal.
"Goeiemôre CyberAgent span,
Daan Marais - www.realtysa.co.za
"YOUR SERVICE IS EXCELLENT
|What's New ???|
Touch Screen / Slide Show Module
This report can also be printed in PDF, MS Word and Excel format
here to view a list of the latest changes in CyberAgent
Our next info/training session for the Gauteng and the Western Cape is on it's way!
Date: 31 May - SOLD OUT
Date: 14 June 2005
Please take note that there are limited seats available!
|CyberAgent & Ananzi|
Ananzi is South Africa's biggest and most popular search engine with over 10 million page impressions monthly.
Now you have the chance to advertise your properties on Ananzi Property.
From today, 28 April 2005, CyberAgent users properties will be listed
on Ananzi Property for FREE for the period of May 2005.
|CyberAgent now offers you good affiliate programs!!!|
Specialised African Tour Services (SATS) handles very specialised upmarket tours and various other South African services, which are marketed predominantly in Europe, the Middle East and East Africa. We have a representative office in Holland with a second one opening shortly in the United Kingdom. For further information on SATs, please see our website, www.satssa.com.
We are in the process of expanding our range of services to offer a fully comprehensive Property and Business Investment Division for international investors, to be known as Specialised African Investment Services (SAIS). This will be marketed extensively in Holland and the UK initially, expanding during the course of the year into other European countries.
It is important to us that the image projected by our website is very professional, and that we have a wide selection of properties for sale nationally which are currently on the market, with inventory which is updated continuously. To accommodate this, an entirely separate website is currently being created for SAIS, and we have contracted CyberAgent to develop and host this on our behalf.
Please contact Barbara Raath if you would be interested in discussing a potential business arrangement between your company and SAIS. Your properties will be exposed to interested (mainly European) private investors, syndicates and estate agents through our website and international marketing efforts. There are no upfront costs or monthly fees to be paid, and no additional effort on your part is required. CyberAgent have made it possible for the properties of the agents with whom we contract to be automatically updated in our website when they update them in theirs.
A warm welcome to all new Agencies:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Jaco at email@example.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237
Most Internet enquiries:
From the Accounts department....
Cell Phone enquiries from the public
Here's a diagram on the way this process will work...
|Do Estate Agents have a conflict of interest?|
Nedbank - Property Talk
But most prospective homebuyers are not familiar with the do's and don'ts of buying a house. To navigate the complex maze of home buying, the uninitiated often enlist the services of an estate agent.
However, calling on the expertise of an agent can have its problems. Critics charge that estate agents have a conflict of interest in property transactions. An estate agent cannot represent a buyer and a seller in the same transaction, it's a conflict of interest, charges Allister Long, MD of Powerhouse Financial Services.
According to Long, how do you get the best price for the seller and the best price for the buyer? We believe that there is room for independent representation of both parties, he contends.
Long also argues that in a lot of countries in the world, you have an estate agent representing the buyer, and another agent representing the seller, resulting in the commission being split.
Wayne Thornburn, a commissioner for Texas Appraisser Licensing and Certification Board in the USA, confirms that in some states of that country, the dual agency model is applied.
You have one agent representing the seller and the buyer being represented by a separate agent, said Thorburn, adding that the commission is then split between the two agents. He explained that in such an arrangement, the selling agent usually earns 4% and the buying agent pockets 2% of the commission.
The way property has been transacted in South Africa for the last however long, the estate agents generally do control the market, says Long. And we believe that there is a need in the market for independent representation for the buyer.
Justin Clark, MD of Private Property, advises that the most important thing you need to ask yourself before deciding to contract an estate agent is: Who is looking after your interests. In South Africa, argues Clark, there is only one agent looking after both the buyer and the seller.
The estate agent earns commission as a result of negotiating a successful sale, so the only incentive is to close the deal only. Out of the three parties, whose interest do you think is foremost in the mind of the estate agent?" asks Clark.
In local property transactions, contends Long, the buyer often gets a raw deal. He reckons that this should be something the watchdog body, the Estate Agency Affairs Board (EAAB) should be looking at.
In response, Linda Nyembe, the chairman of EAAB, says the board is currently looking at the issue and an announcement would be made regarding this contentious issue.
|Quotation of the month|
"I sometimes give myself admirable advice, but I am incapable
of taking it. "