Tel: +27 (0)11 955 9100
Newsletter - 28 June 2004
Word from the editor

Dear Reader,

This month I have two goals in mind that I want to achieve. One is two show you how important it is to answer Internet enquiries and two is how you can market your properties to the extreme on

Goal 1 - Internet enquiries

We received the following emails from visitors of our website.


Simply, I applied for some information regarding a house. Not for a loan. But I find it interesting that you have approached me while the estate agents I contacted via the same website have not contacted me at all. I am making the assumption that the website merely provides the service in making contact with the estate agent and therefore that would explain the different response times and/or lack thereof.

But since you mention your services, I will file your name away should the estate agents decide to get back to me.

Kind regards

and another one...


No I haven’t made any offers yet just looking at properties on the net, the funny thing is none of the estate agents reply to my queries, anyway as soon as I find something interesting I will let you know.

Thanks for the quick replies it’s a great change from what I had to deal with up to now!


It is hard to believe that after receiving Internet enquiries for FREE the Agencies do not follow up these leads!

The Cyberteam is constantly on the look out for new ways in which they can generate leads for their users. If you do not know how to answer these leads, email support at and they will assist you.

2. Properties on show

I have just sold my house and wants to move to the Krugersdorp area. On Friday night I decided to have a look at for houses on show so that I could plan my weekend of house hunting.

To my dismay I had to discover that in the whole of Gauteng there was only 26 houses on show out of over 8 000 with none on show in Krugersdorp!

You have THE most powerful tool on hand to market your properties, the Internet. Mark your show houses...list your as many pictures as it takes to sell a house and give full descriptions on each property!

Good luck!

The editor

New In CyberAgent: With the development team overseas for training in this month not too many new additions were made to the programme, some corrections and additions were made to the Sales Reporting in CyberAgent. The picture notes is now also displaying above the picture on the website.

The development team is looking to implement SQL Server technology in the new version of CyberAgent to be released towards the end of this year, so for all your requests and wishes for add-ons - please visit the CyberAgent Message Board.

CyberAgent welcomes the Property100 Agencies as part of the CyberAgent team!

Training/info sessions

Our next info/training session for the Gauteng is on it's way!

Date: 3 August 2004
Time: 09:00

New Horizons Training Centre
16 Republic Road cnr Main Street

Cost: R150 per person - including a meal and course material

Contact: or (011) 955 9100
All booking fees must be paid by Tuesday, 26 July 2004. Please fax proof of payment to 011 955 9110

Please take note that there are limited seats available!

Program - Detailed of the CyberAgent programme focusing on the 9 different modules

The 9 modules in CyberAgent

Click here to view the CyberAgent System Flow Slide Show

Invitation to attend a free information seminar for Estate Agents

This information seminar is presented by The Estate Agency Affairs Board to inform estate agents of issues of importance to them in an industry which increasingly challenges their skills, knowledge and expertise.


1) Mr L. J. Nyembe - Chairperson or Ms V Mazibuko - Vice-Chairperson
2) Prof Henk Delport - Professor of Law: University of Port Elizabeth

30 June Potchefstroom   Elgro Hotel
60 Wolmarans Street
8 July Port Elizabeth   Tsitsikamma Conference Centre
The Boardwalk, Marine Drive
28 July Johannesburg   College of Education at Wits - (formerly JCE)
Linder Auditorium
27 St Andrews Road, Parktown
30 July Pietersburg   Library Gardens
Auditorium, Library Gardens
Cnr Hans van Rensburg & Jorrison
10 August Cape Town   Cape Town Civic Centre
Podium Hall
12 Hertzog Boulevard
12 August Bloemfontein   Civic Centre
Indaba Auditorium
5 De Villiers Street
19 August Vanderbijlpark   Riverside Hotel
Cnr Wenning & Emfuleni Drive
16 September Strand   Boland Strand City Hall
Cnr Hoofweg & Fagan Street
29 September Kimberley   Savoy Hotel
15 De Beers Road
14 October East London   Christian Centre
Wyse Avenue
21 October Ladysmith   Crown Hotel
90 Murchison Street
4 November George   King George Protea Hotel
King George Drive
King George Park
5 November Swellendam   Sentraal Suid Koöperasie
34 Voortrek Street
12 November Brits    


09:00 - Tea/Coffee
09:30 - Welcome by the EAAB
09:45 - Environmental Legislation - How it affects Estate Agents (Speaker to be Announced)
10:15 - Latest Property Law cases - Top Frequently asked Questions
11:15 - Questions and Closure


Click here to read more

Purchaser's cooling off right - Guidelines for Estate Agents

The following guidelines are issued by the Estate Agency Affairs Board to assist estate agents in discharging their legal and ethical duties when negotiating a transaction which is subject to the cooling off right provided for by the Alienation of Land Act 68 of 1981 (‘the Act’). Clause 2.1 of the Code of Conduct states that an estate agent may not ‘do or omit to do any act which is or may be contrary to the integrity of estate agents in general’, while in terms of clause 2.2 an estate agent must protect a client’s interests to the best of his or her ability, with due regard to the interests of all other parties concerned. Failure to comply with the guidelines may constitute a contravention of these clauses, and/or the other clauses of the Code of Conduct referred to in the guidelines specifically.

Click here to read more

Job Opportunities
Breitz Executive Realtors





SANDRA 082 899 2042
JUSTIN 083 785 5001
OFFICE (011) 882-1300

CyberAgent now offers you good affiliate programs!

Good affiliate programs can be an excellent way of earning and learning at the same time. The CyberAgent team is on the lookout at all times to bring to our Agencies resources and business strategies to promote their businesses.

We have been approached by an International Company that is interested in marketing the properties of our CyberAgent agencies. Currently this company operates in various Europe and Africa countries. Their advertising is done in the appropriate national newspapers and property magazines in the respective countries. In addition they do direct mailshots, and are ranked on all the major search engines.

The buyers are all qualified up front, and are required to sign buyers mandates prior to traveling to South Africa, which restrict them to purchasing properties through affiliated estate agents only.

Typically the clients will require the agent to assist with letting the newly purchased property for all or part of the year, and provide residential property management services. The company also handle property sales for international property owners wishing to sell their properties. Commercial investment properties are also required.

The requirements are that the commission on both property purchases and sales by clients of the company be split 50/50. The commission on rentals of properties purchased by 80/20 agency/company on an ongoing basis.

Let's face it. The Internet is a huge place and we should all grab the opportunity to market our business to the fullest but we value the input of your agencies. Should you be interested in making use of this affiliated program click on the following link and complete the questionnaire.

CyberAgent greetings!

Affiliate Programme Questionnaire
(You can complete the form in your email application and click the "Submit" button or print the form and complete it by hand and then fax it to us on (011) 955-9110 - Thank you!!)

Name of the Agency
Contact number
Email address
Who is the agency owned by?
What is your position in the company?
In what areas do the agency market properties?
Is the agency affiliated to any other property group?
How many properties are currently on the books?
How many properties have the agency sold in the last 6 months?
What is the average price reached from sales in the last 6 months?
What means of advertising is the agency making use of?
Would you like to participate in the Affiliate Programme?


A warm welcome to all new Agencies:

  • Enable
  • Home Buzz Properties
  • Tinus Strydom Midrand
  • Tinus Strydom North West
  • Odyssey Realty

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Jaco at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:

The following agencies received the most Internet enquiries for March 2004

Sunday Times enquiries:

  • Wendy Machanik Properties - 46
  • Hall Real Estate - 26
  • Realty Executives JHB South - 18
  • Sherlock Homes - 18

CyberProp enquiries:

  • Wendy Machanik Properties - 77
  • De Huizemark JHB - 69
  • Firzt - 56
  • Sherlock Homes - 54
  • Hall Real Estate - 41
  • Homenet Sarel Els - 40
  • Homenet Stellenbosch - 40
  • Sagitaurion - 40

Property of the month/week

You can now display a property of the week or the month on your website. Should you wish to make use of this facility you can contact once it is set up, you can decide which property will be displayed, and you can change this as often as you like!

Alternatively - you can have a randomly selected property displaying on your home page - each time a visitor lands on your home page, a different property will be selected.

Your contact details

First of all - thank you all who have completed your contact details! But then to the other 60% of clients who have not revised their contact details - please guys, this is very important for us and for yourselves! To update your details, CLICK HERE.

Important notice to all CyberAgent users

When making a payment into the USP Designs Bank Account please use your Branch ID as a reference number to help us with the allocation of funds and prevention of errors on your statement - please don't simply specify "CyberAgent"!

Advertising on

Yes you can now make use of this opportunity by advertising your PRIME properties on the homepage of Property of your choice would be displayed for a period of one week and only one property at a time. An opportunity not to be missed!

For more information contact:

SMS Appropriate Buyers

You can now sms the matching buyers for any property in your Property Manager - simply click on "Buyers" and a "Qualified Buyers" search form will appear that lists all the qualified buyers that you've got in CyberAgent. Click the SMS button to send all matching buyers an sms to let them know you've got a property that meet their needs!

Sellers question and answers

How does an estate agent operate?

Usually a seller will approach an estate agent to sell his property. If the seller is happy with the estate agent’s marketing plan and commission proposal, the seller will then give the agent instructions (a mandate) to sell. Such arrangements should preferably be recorded in writing. Only then should the estate agent be allowed to put the property on the market. Remember - the amount of commission payable, usually by the seller, is negotiable, and in most cases attracts VAT

How do I choose an estate agent

Choose an estate agent who appears to have the trust of the community. Such trust is usually achieved through expert and honest dealing. Speak to more than one agent especially if you want to find out the value of your property. Keep your eyes and ears open! Don’t accept the first offer you receive unless it meets your requirements. If in doubt seek professional advice.