|Word from the editor|
No one buys Britney Spears off a piece of paper..you've got to see that stomach wiggling for yourself! 23-year-old Britney is a multi-billionare! She has learnt to provide an experience. She has learnt to 'market the wiggle'.
Do not miss out on what Douglas Kruger, one of Africa's top professional speaker, trainer and presenter have to say on how your business and entrepreneurial efforts can benefit from this kind of thinking.
Important news for all estate agents: The president of IEASA Mr. Bill Rawson shares with us the reason behind this statement.
Q - When must I update my CyberAgent application?
Should my business have a website?
A very good question… and there are literally hundreds of reasons why your company might benefit from having a website. Just a few might be:
Even so, don't just run out and get a website for your business! It needs to be carefully designed for your message to be understood in the most efficient way! A site needs to get your message across and can give much more information than a television commercial or news advertisement might and allow you to sell your products and services, as well as, promote your business worldwide. The overall reach of the World Wide Web (WWW) gives you instant access to global markets. Even if your business is focused on local customers, worldwide reach can never hurt and sometimes leads to new and unexpected opportunities.
There is no practical limit to the amount of information you can put on your website. It's also a great way to give your clients information that educates them about your business. Customers like it because it helps them become a better buyer and it benefits your business because consumers are more likely to buy from someone who offers them an ability to evaluate products and services they are considering.
We at CyberAgent can assist you to maximise the possibilities of your website. Should you wish to know more email firstname.lastname@example.org
New to CyberAgent
Click here toe view the latest changes in CyberAgent or visit www.cyberagent.co.za/SoftVersion.adm
Let's look at the Canvass Manager
"Canvass Manager" provides the facility to
import data from already registered
"CyberAgent" provides the import facility for the following:
Other features of the "Canvass Manager" include:
You can use the Canvass Manager to produce birthday cards or newsletters or any kind of mail-shot to potential clients
Why use it?
Mail merging is used to send personalised messages to many recipients.
Note: I can't give specific instructions on how to insert the
merge fields, since it depends on your version of Word. You can choose
between using the mail merge wizard, or use the mail merge tools from
|"Marketing the Wiggle" - By Douglas Kruger|
No one buys Britney Spears off a piece of paper. Youve got to see that stomach wiggling for yourself!
You have to hear those husky voice-tones, and experience the mind-blowing vibe and eye-sexing visuals of her live performances and music videos. But now that so many people have done just that, what is the result for Britneys bottom-line (No, we are talking about the financial one!)?
23-year-old Britney is a multi-billionaire! She has learnt to provide an experience. She has learnt to market the wiggle.
Your business and entrepreneurial efforts can benefit from that kind of thinking and you dont need a spandex, bend-backwards stomach to do it! All you need is the vision and originality to find ways in which to provide the experience of your product or service to your customers.
Lets unpack that concept. You work in Real Estate. I happen to work as a professional speaker. For a tedious amount of time, I tried to sell myself off a CV alone. The success was extremely limited. I was trying to sell the paper.
Then I changed my angle. I decided I would provide the experience of one of my presentations, rather than try to hawk it off A4 Office quality Typek. I offered to speak for free at seminars and events; everything from national symposiums to picnics for retired collectors. Why would I choose to do this? The reason is simple, once people had actually seen for themselves the value of what I had to offer, they were much more willing to consider tagging a monetary value to my product.
And seeing is the key word here. Add to it the other sensory apparatus that allow us to experience touch, feel, taste and hearing and you have the keys to experiential marketing.
Experiential marketing is nothing more nor less than the art of letting your market sample your wares. If they learn to love it, theyll be quicker to buy it.
Perhaps thats why companies like Volvo have now started to say, If we can get you into a Volvo, we know youll buy one. And maybe thats why every time you walk through Shoprite or Pick n Pay, little ladies in tight-fitting suits greet you with offers to sample anything from Brazilian coffee to the latest hair-care products.
I recently met a young lady who has this idea taped, with a subtle variation in approach. When asked what she did for a living, she painted an exciting picture about how she helped stressed out executives to add an extra one-to-two hours worth of productivity to their working day. I was fascinated. What was her vocation? She turned out to be a nutritionist!
In a million years, I would never have been interested in what a nutritionist could offer to me. But Im extremely interested in the mental picture she painted. I was very interested to hear more about how I could add hours to my overall productivity. She has learned to paint the picture, create the mental image, and help her clientele to experience the result of what she does. She has learned to sell the wiggle.
How can you apply this principal to your business? In your networking efforts, in your PR, in your sales, in the way you talk to people what is it youre telling them? Are you trying to sell Britney Spears off a piece of paper? Or have you learned to show them the wiggle?
To hear Douglas speak on this topic, contact him at: email@example.com or (011) 475-1782
Expand your property horizons with a NATIONLINK opportunity
Existing offices in Eastern Cape, Gauteng, KZN, OFS & Western Cape
TO MAKE AN APPOINTMENT E-MAIL YOUR CONTACT DETAILS TO: firstname.lastname@example.org
|Having your own website....|
The CyberAgent Professional package includes your own custom designed website. This website is easily updateble using CyberAgent as an off-line listing tool. By the click of a button all your properties including relevant information and images will be updated to your website in less than 2 minutes.
Some of the features included in your website are:
Example Sites - click on image to view
Your website will also be optimised and submitted to leading international and local search engines and for additional exposure your properties will be advertised on:
We also give you the opportunity to generate more traffic to your site,
by submitting articles to the weekly CyberProp
newsletter with over 12 000 subscriber world wide.
A warm welcome to all new Agencies:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Jaco at email@example.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237
Most Internet enquiries:
As mentioned in the introduction you can have your own email addressed.
Here follow the prices. Should you need more information you can contact Jaco at 011 955 9100 or firstname.lastname@example.org
|No more commission tariff guidelines!|
By: Bill Rawson, President: Institute of Estate Agents of South Africa
Important news for all estate agents That's right. It is now illegal
to publish commission tariffs, even if they are merely guidelines or recommendations.
The Institute of Estate Agents, and organisations in the legal and medical
professions, have learned this the hard way, as a result of investigations
by the Competition Commission. The CC has determined that publishing tariffs
is a form of "price fixing" and a "restrictive horizontal
practice", and therefore a contravention of the Competition Act 1998.
The Institute has just emerged from a CC investigation, and may now have
to pay a substantial fine for having published recommended tariffs in
SAPTG, the leading source of information relating to the property market in South Africa, has been in existence for over a decade. SAPTG is the only website in South Africa that contains property transfer history recorded by the Deeds Office dating back to 1993.
SAPTG uses Internet technology to enable property professionals to offer a scientific service that empowers them to value property correctly and determine pricing trends in identified areas. SAPTG provides subscribers with information from the Deeds Office regarding all property sales in the country on a 24-hour basis. You have the option to access information for a specific region or the whole country.
SAPTG makes sure that you are armed with all the information needed to make the right decisions, whether you are buying property, or involved in the purchasing cycle. Subscribers can base their valuations and estimations on the most up-to-date property data.
The following products are available:
Computer Assisted Valuation:
Remember to quote that you are a current CyberAgent user!