|Word from the editor|
How would you define a successful and enjoyable career in real estate? I would describe it this way:
....You have a steady stream of clients who automatically seek out your valuable services without you having to do any cold prospecting
....You are viewed with respect by clients who value your advice
....You are able to easily provide them superior service and results which leads them to refer you to others and give you their repeat business
Well, part of the problem is that the real estate market is changing so dramatically: consumers are more sophisticated and demanding, commissions are under pressure, and technology is completely changing the way we do business.
For example, it used to be that real estate agents had proprietary access to the MLS. With this proprietary access, as an agent you held "secret information" which your prospects needed. If they wanted to find a home, they needed you to find it for them. If they wanted to sell a home, they needed you to put it on MLS so that other agents could find it to show to their buyers.
This is no longer true. As an agent, you no longer have the only key to this secret and coveted information. The explosion of the Internet and the proliferation of listings on this amazing tool has single-handedly eroded your edge in this respect within the last 700 days. That's how recently the Internet has taken the world as we know it by storm and, as a consequence, changed a fundamental assumption in real estate forever.
Add to this the fact that, increasingly, more and more mega-agents are capturing a larger and larger market share. Other factors affecting your future are the widespread consolidation of brokerages, and the encroachment of lenders and insurance companies into the front end of the real estate transaction. All of these factors and more have shifted the ground beneath your feet.
What are you doing about it?
by Craig Proctor
Greetings! The editor
Lets have a look at CyberTrade import this week.
CyberTrade a Telkom System which provides you with telephone numbers of the properties that are registered with Telkom.
To import CyberTrade Numbers, you have to register with Telkom for the CyberTrade package. In doing so, Telkom provides you with the necessary information to create a dial-up with which you will be able to access their telephone numbers. Remember that you can not use CyberTrade on ADSL. You need a analog connection (modem or ISDN).
In the Canvass Manager you find a Import Tab with all the different options of importing info from the parties that you are registered to.
"Import Data" - This gives you the option to select importing from CyberTrade. Before trying your import, remember to connect via your CuberTrade Dial-up connection.
Now click the CyberTrade and then "Capture CyberTrade Numbers"
You will get two options of importing from CyberTrade.
Now you can select the information you would like to acquire from CyberTrade or type in the information acquired.
When doing a search, you can either search on a whole suburb, which will provide all the available properties in the suburb, or by specific street names.
On complexes, you have to type the Complex name you are looking for in under the Street name. This will give you the info on all the units with in the Complex instead of the Street.
When your search is complete, the Import window appears. This give you your result where you have two basic choices.
CyberTrade behaves strangely when you've got more than one connection available at the same time. CyberTrade is a type of private network to which you gain access by dialing in to their network with the dialup settings they provide you when you sign up with them. CyberTrade also has a public website (not containing the electronic directory) and if you're connected to the Internet via an ADSL connection (for instance) and you're connected to CyberTrade via your modem, there's no way for your computer to know which connection you prefer using - unless you specifically indicate it.
So - what to do: before you try to download the CyberTrade numbers using the Canvass Manager, open up your Internet Explorer and indicate which connection is the one to use. Do this as follows:
SPECIAL OFFER TO CYBER AGENT USERS
THE PERFECT OPPORTUNITY TO MARKET YOUR COMPANY
THE PROPERTY GAZETTE PUBLISH 30000 COPIES A MONTH
THE PROPERTY GAZETTE COMMUNICATES MONTHLY WITH THE MAJORITY OF PROPERTY OWNERS, DEVELOPERS, MANAGERS, BROKERS ETC.
AS WELL AS THE WEBSITE WE ALSO HAVE A MONTHLY PRINTED PROPERTY GAZETTE, WHICH COMPRISES CONSOLIDATED VACANCY AND SALE LISTINGS AS WELL AS ADVERTISING SPACE, AND MONTHLY MARKET COMMENT, IN A TABLOID TYPE NEWSPAPER, WHICH PROVIDES THE AGENT WITH A QUICK AND CHEAP WAY TO ACCESS STOCK INFORMATION.
THE PAPER IS DELIVERED TO 30000 PROFESSIONALS ACROSS SOUTH AFRICA AS FROM NOVEMBER 2004.
IF YOU ARE A PROPERTY PROCESSIONAL (LIST VACANCIES, ADVERTISE PROPERTIES FOR SALE OR TO RENT, ADVERTISE YOUR COMPANY) OR CAN OFFER A SERVICE TO THE PROPERTY INDUSTRY (LIFTS, CARPETING, SECURITY, SOFTWARE, ELECTRICIANS, PLUMBERS ETC.) THE GAZETTE CAN ASSIST YOUR SALES AND MARKETING EFFORTS
SPECIAL OFFER TO CYBER AGENT USERS - YOU AS A CYBERAGENT USER WILL RECEIVE A SPECIAL DISCOUNTED PRICE SHOULD YOU WISH TO MAKE USE OF THIS FANTASTIC ADVERTISING OPPORTUNITY - FULL PAGE R2500 PLUS VAT, DOUBLE PAGE R5000 PLUS VAT.
FOR MORE INFORMATION SEND YOUR EMAIL TO email@example.com
|Closing of offices for the festive season|
Here at CyberAgent we value you as our client therefore we will not be closing for the festive season. We will however be working with skeleton staff:
Friday, 17 December 2004, this will be the only day that the office will be closed.
Week 20 to 24 December 2004, your support staff member will be Nolan Roets
Week 27 to 31 December 2004, your support staff member will be Fanie Jordaan
Should you have any problems please do not hesitate to contact them at firstname.lastname@example.org or 011 955 9100
|What are you doing about it?|
Here's the scary truth ... as long as your "edge" is carved out of assumptions about the way this industry works; if you're betting your future on the blind faith that you will be protected by flimsy rules and an adherence to the way things were ... well, you'll get swallowed up by the shifting ground. You can't build a successful real estate business based on the old rules!
Here at CyberAgent we strive in giving you the best technology with the click of a button. Make sure that you know how to use your CyberAgent application to the fullest! And if you are not sure about the NOW 10 modules in CyberAgent go to www.cyberagent.co.za and read all about it!
You can also contact us at email@example.com should you need more information.
Should you wish to receive Craig Proctor's FREE marketing newsletter you can subscribe at :
A warm welcome to all new Agencies:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Jaco at firstname.lastname@example.org or phone us at: +27 (0)11 955-9100 or 086 112- 9237
|School Property Spies|
from Nedbank Property Talk
In a novel way of attracting mandates, estate agents are increasingly offering kickbacks to schools and parents at schools for passing on sellers details.
In one model, parents get a share of the tip-off figure in the form of a school fee reduction for passing on the mandate for their own home or sharing information about other parents who are ready to sell. Schools, meanwhile, get a percentage from the agent that they can plough back into the school.
A number of Re/Max agents around the country have tapped in to the MySchool programme also run at Woolworths and through other retailers while Cape-headquartered Seeff has started its own programme. MySchool is operated for profit by Johannesburg-based Virtual Market Place. The companys technical director Adrian Sharpe said estate agents involved in MySchool effectively give a fee to a school if the parent or supporter uses that estate agent instead of another. When MySchool makes pay outs to schools, based on sales at participating outlets, a percentage also goes to the person who signed up the school and manages the relationship.
Seeff is promoting a similar concept nationally. Haydn Heydenrych of Seeff Residential Property (Southern Suburbs), who initiated the project about a year ago, said some schools have bought into it aggressively as leads for property mandates start producing additional funding. This has been very positive for business and the parents enjoy the benefits.
In addition there is a social responsibility angle as underprivileged children or schools can be nominated to receive a portion of the referral fee.
Seeff pays up to 0,6% of the selling price R6 000 on a R1-m home with about 60% of this going towards the school. The parent can decide which area of the school to support, for example academic or sporting facilities. The remaining percentage can go towards the reduction of that familys school fees, said Heydenrych, though it is possible to nominate a percentage for a bursary fund or twin school in another area.
Parents who tip off Seeff about other families who may be ready to sell can receive the school fee reduction where there is a Seeff-mandated sale. In the unlikely event there is a dispute with the owners the proceeds would probably be split.
As Seeffs project takes off, a number of schools are starting to enjoy the benefits, said Heydenrych. A new R20 000 contribution to a Cape Town school will be the equivalent of selling bacon-and-egg rolls at the side of a sports field for eight years, he pointed out.
Seeff has also introduced other unique ways of attracting mandates, like offering Voyager miles on sales. Heydenrych said sellers could earn Voyager miles and score school fee rebates and extra funding for schools on the same deals. The money paid to the schools comes from the commission earned on sales.
Woolworths, meanwhile, has contributed more than R3-m for education through the MySchool programme, the retailer said this week. Since 1999, the project has seen a rapid growth in membership to about 500 000 supporters, it said. Funds for the project are raised when customers swipe their MySchool cards with their purchases at the store. The MySchool cardholder chooses which school they would like to support.
Sharpe said Woolworths is the biggest MySchool partner. The project supports about 900 schools, with the percentage going to the school depending on the partner. The Woolworth scheme has a staggered scale of payouts, starting from about 0,25% of spending up to R1 000 going to a school.
Virtual Market Place works out how much is due to each school every month and invoices the partners, taking about 20% as an administration fee. About 10% goes to the person who signed up the school and the remaining 70% goes to the school, he said.
Virtual Market Place also uses the database of supporters to run targeted marketing campaigns, which are paid for. We dont give away information to anyone. We use it to run certain promotions for our partners. We know what age the children are, said Sharpe. He said the majority of participating schools were dominated by children from upper and middle-income families, but we are looking at different models like twinning.
MySchool has raised more than R9-m for schools while at the same time helping to build customer loyalty to participating partners, he said. (Moneyweb)
|Listing property on the Internet in the correct manner..|
How often have I not seen Estate Agents listing their properties wrongly
on the Internet...not enough photos..no description..no addition information..no
Agent contact details.
|Monthly success and profit tip|
Don't agree to work with a buyer prospect unless they sign a contract with you. Your time is just as valuable as your money, and agreeing to work with fair weather buyers who will happily consume your time, but then buy through another agent, has grossly high opportunity cost associated with it.