The seven top traits of successful agents
Now more than ever, homeowners need professional help when they decide to
sell their properties.
In short, says Berry Everitt, CEO of the Chas Everitt International property
group, they need agents that really know how to reach potential buyers, have
the latest market information at their fingertips and can handle tough negotiations
while also maintaining excellent relationships with lenders.
“So the first thing to look for when you are choosing an agent to market
your home is someone who is in the real estate industry full-time. It is difficult,
for example, for an agent to give you good advice about an asking price unless
he or she lives and breathes real estate and keeps constant track of sales in
your area.”
Writing in the Property Signposts newsletter, he says other traits that make
a top agent are
* Passion, enthusiasm and dedication. You want an agent that will go the extra
mile to get the best results, even when the going gets tough.
* Market savvy. Knowledge is key to attracting buyers and achieving consistent
sales in a given area – including your property.
* Creativity. Your agent should be able to write offers to purchase that excite
the buyer as much as you, and to be able to think “out of the box”
to reach solutions if negotiations bog down.
* Sensitivity and empathy. Tighter lending requirements are a primary concern
in today's market. A good agent will know the right questions to ask buyers
about money without offending them, and be able to make suggestions about how
you can make the deal more attractive.
* Technology savvy. Most home transactions today begin on the Internet. In
addition, more and more people are conditioned to receiving information the
moment it becomes available. You don’t want to lose a buyer because your
agent was slow to put your listing out there.
* A team mindset. A good agent will have at least one good assistant and a
strong network of other professionals and service providers such as mortgage
originators, insurance agents, home inspectors and handymen that you can tap
into.
Article by: www.chaseveritt.co.za
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