|Word from the editor|
Dear CyberAgent user,
Remember the question "what was first the chicken or the egg?". Sometimes I say the chicken and then when I sit and give it a good thought I say the egg.
My question to you, what is the most important thing in your real estate business, innovation or negotiation? Only you can answer this. However I can assist you in making the right the decision.
Innovation! It is the introduction of new ideas, goods, services, and practices which are intended to be useful. Did you know that sending SMS messages from your website, if you are a CyberAgent Professional user, is FREE? One of our CyberAgent users used his innovation skills and advertised this to his contacts database. A Golden Accolade
Negotiations! It is the process of bargaining that precedes an agreement. I have mentioned it before that negotiations must be one of the most important factors on closing a sale. While not exactly real estate specific - this month I share a few good tips from a leading expert on how to close that sale and give customers what they are looking for. The 10 Commandments of Negotiations by Daniel Adams
There are nearly 70,000 estate agents in South Africa, almost 30,000 more than at democracy in 1994, the number of firms operating in the real estate market rose from 9,355 in 1994 to 15,175 this year and in total this year there were 69,100 estate agents including 15,728 principals and 53,372 salespersons thus according to the Estate Agency Affairs Board annual report tabled at Parliament. SA is awash with Estate Agents
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|What's New ???|
|A Golden Accolade!|
If I could I would have given the following CyberAgent user a golden
accolade for innovations!
|Keep me Informed|
Visitors to your website may not always find what they're looking for, but they usually would like to somehow enter their search criteria (ie: looking for a 2 bedroom flat in Centurion for under R3,500 per month). They're expecting to hear from you as soon as something like this becomes available.
The "Keep Me Informed" service will SMS and email the site visitor as soon as you load a new property onto your website that match their search criteria!
This is all automated and it's available to you RIGHT NOW! Simply request this service to be activated on your website. Contact us at email@example.com or phone us on 086-11-CYBER.
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and click on Tools > Your Profile.
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|The 10 Commandments of Negotiations|
by Daniel Adams
Imagine for a moment that you are preparing for a heated final negotiation to secure a very important deal for your company. What will you do if your customer asks you to: "lower your price by X dollars in return for the deal?" Should you bring in your manager to assist? What will prevent your customer taking your negotiated offer and sitting on it forever? Or worse, what if your customer allows the expiration date of the offer to expire but still requires the negotiated deal? The following 10 commandments of negotiations will help you close the sale and still give your customer all that they are looking for...
|SA is awash with estate agents|
by Donwald Pressly
There are nearly 70,000 estate agents in South Africa, almost 30,000 more than at democracy in 1994, according to the Estate Agency Affairs Board annual report tabled at Parliament.
The number of firms operating in the real estate market rose from 9,355 in 1994 to 15,175 this year, according to the report.
In total this year there were 69,100 estate agents including 15,728 principals and 53,372 salespersons, the report stated. In 1994 there were 40,420.
The report said that the increased figures - with those in the industry having risen from 64,546 in 2005 and up from 38,399 the previous year - indicated the buoyancy of the real estate market as well as the entry of members of historically disadvantaged groups into the industry.
Significantly the number of estate agents registered with the board dropped during the period when the rand came under pressure in the period 1998/1999.
The number of estate agents dropped from 35,662 in 1997 to 32,191 in
1998 to 28,833 in 1999. The number spiked to 32,837 in 2001, before falling
The report also noted that there had been 657 claims received by the board for theft or misappropriation of trust moneys by estate agents during the last financial year. This involved an amount of some 8.2 million rand.
The board is chaired by Nomonde Mapetla, who noted the "historic growth" in the number of estate agents. She said it was "conventional wisdom" that about a third of registered estate agents would drop out of the industry by the year-end.
Article from: www.sundaytimes.co.za
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|Institute of Estate Agents of South Africa|
Happenings in October 2006
|The Estate Agent by the EAAB|
Purchase and Sale of Immovable Property
Purchasers Cooling Off Right
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|Quotation of the month|
Sellers have plenty of reasons to be emotional during the final negotiation. They are undergoing change, making huge decisions, and dealing with a transaction that probably involves a major, if not the most important, investment they own. Your role in this environment, and the key to your success, is twofold:
Be prepared and protect the seller at every step
along the way.
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