|Word from the editor|
Dear CyberAgent users,
To whom it may concern.
I e-mailed an agent on your site in connection with a vacant stand
Are you the guilty one?
As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website and you can even have it indexed by the search engines. However, even after all that, a website may only get a handful of visitors a day. After a few weeks of launching a website, you may catch up to the fact that getting people to your site takes a lot more hard work than you expected. It will take many different approaches to make your website known, and we at CyberAgent will have to pull all the stops: list your website in the major directories, have it crawled by the search engines etc. And from your side you can create a signature file for your emails, publish a free newsletter, exchange links, stamp your domain name in your business cards, stationary, and promotional material, advertise in traditional media, etc. But above all, it will take time, sometimes months before youre able to get significant traffic to your website, so can you afford not to respond on Internet enquiries?
And that is where we are going to stay this month; on the Internet.
Search Engines; think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all. We take a closer look at search engines and how to get search engine optimization.
And lastly we share 5 tips you need to take in consideration when considering
Click here to read more about CyberAgent Mobile
Will CyberAgent Mobile work for you?
You can now test drive the new CyberAgent Mobile program free for 7 days.
Download the program(free),
Once loaded on the device you have 7 days in which you can run the program in demo mode.
Click here to for more details
|What's New ???|
Keep me informed function on website
Our new "Keep me informed" function enables visitors to your website to save their preferred search criteria and once a property matching that criteria becomes available he/she will receive an email or SMS to inform them about it. This can be a very useful tool to ad to your website.
The costs involved:
Property Search / Property Filter
You can now filter on the Mandate Type.
Invert Selection tick box:
This will allow you to reverse the selection. E.g. lets say you have set the filter to properties in two suburbs and click on search you will have 20 properties displayed of 60 properties. When the invert selection tick box is checked and you search again, 40 properties will be selected.
Bug fix : Filter string became too long after selecting multiple suburbs. Fixed!
1) Cybertrade Telephone number search added
Our next info/training session for Cape Town, West Coast and Overberg is on it's way!
Please take note that there are limited seats available!
|CyberAgent & Ananzi|
Nearly 10 000 properties listed and growing!
If you are not yet advertising on on South Africa's biggest and most popular search engine with over 10 million page impressions monthly it is time to register now!
CyberAgent has managed to structure a fantastic deal for CyberAgent users with Ananzi Property. For a nominal fee of R100 (excluding VAT) per month, per agency, you can list your properties on this search engine.
Should you need more information contact us at: firstname.lastname@example.org
|Search Engine Submission: Getting Listed|
"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.
Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.
Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.
Click here to read more
A warm welcome to all new Agencies:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Jaco at email@example.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237
Most Internet enquiries:
|PORT ELIZABETH - Consultants ready to rumble|
PORT ELIZABETH is blessed with 3 consultants who are trained and ready to service the city and surrounds.
ANTON LAMPRECHT (ThinkIT Solutions) a well-known computer
expert in the city, who comes highly recommended by Musteks Regional
Manager, has agreed to install, train and service Cyberagent software.
IAN MACKAY (Global Technologies) the owner of Global
Technologies, who is an IT expert, will also install, train and support
RICKY STONE a PE student studying law, accounting and computers,
who was the head prefect at Dale College in 1994 will also install, train
and support Cyberagent software.
Please freely contact them.
Our team leader is DEREK HOETS from East Londen.
Tel: 043 721 1821 or 0834637434 You can also email him at firstname.lastname@example.org
|and.. don't feel left out if you are operating along the Garden route!|
Would you mind me saying that it is with a little bit of envy in my heart that I take this opportunity today to introduce to you your very own representative for CyberAgent in the Garden Route.
Envy, because to me, the Garden Route most certainly features the most beautiful lakes, mountains, golden beaches, cliffs and dense indigenous forests in South Africa. This and the people of the Garden Route with their kind hospitality has grown to me in the time that I have traveled and worked the Garden Route.
However, just as privileged as I have been in meeting such people and travel their land, have I been in meeting Ian Anderson and his lovely wife, Lara.
Ian Anderson, located in George and who are currently trading as Cyberafrica Business Solutions studied BA Law at the University of Stellenbosch and later BA Business Administration at the Helderberg College in Somerset West.
Ian has working experience with hardware and software in the IT industry. With his first business venture he formed a partnership and started his own hardware and software business, G & A Systems in Somerset West. In 1995 he joined Boland Control Systems where he consulted as a Project Manager of which the main roles were the project management and the roll out of computerized P.O.S systems for the OHagans group. He also has working experience with Psimax Internet Services and he had his own IT consulting company in Somerset West for nearly ten years.
Having Ian onboard is most certainly a great privilege for us in the Western Cape team. We are confident that he will provide only the best of services to our clients and to the Real Estate agencies of the Garden Route. Ian will be doing support, installations, training and sales in the area.
You can contact Ian at Office: 044 874 6188, Cell: 082 801 6973 or Email: Ian@cyberprop.com
Welcome onboard Ian!
|Our gift to you!|
|5 Easy Ways to Improve Your Website|
When designing your website, remember to avoid useless and confusing features, however cool they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors.
Remember, the goal is to give your visitors fast access to your information, through an interface (website) that is visually appealing and easy to use
|Agents must adjust to life after the party!|
With the South African residential property market cooling down in recent months, real estate agents will have to start getting used to a tighter market.
Although the well-known, larger real estate brands are expected to survive more difficult times, some newcomers are expected to be squeezed out of the market.
Another concern is that emerging black estate agents, who do not necessarily have the resources of the established estate agency groups, may struggle in this market.
In May last year the Estate Agency Affairs Board said there were 43 000 estate agents in more than 11 000 firms and other organisations registered with it. Some commentators said even then there might be an oversupply of agents.
Herschel Jawitz, CE of Jawitz Properties, says that larger organisations and the niche real estate operators are better equipped to survive tougher times.
Jawitz says small niche players sell in a small area and may operate in a small home office environment.
Overheads are very low and the owners rely on their network in the local community as well as creating the niche in one or two suburbs.
As a result these agencies can compete on the basis of price by cutting commission.
Large agencies are also able to survive a downturn as they have a large infrastructure and are able to invest resources into training, technology and marketing in an effort to differentiate themselves from the competition and to better service their clients, says Jawitz.
But, he says, while the booming property market has helped medium agencies to grow, they now face the challenge of managing a large staff, competing against both niche players and the larger organisations as well as higher overheads.
As the market tightens a number of factors come into play which affect the future growth and survival of these companies.
These include the ability to differentiate services, as there are fewer buyers in the market. Technology such as good websites will play a key role as it is a less costly and more efficient way to market to both sellers and buyers, says Jawitz.
He says in slower markets there is often a kneejerk reaction to cut costs, especially on marketing and advertising. This may only worsen the situation for the agency as it reduces their ability to attract new clients as their visibility drops.
Jawitz says that as sales slow, cash flow can become a challenge, especially as the lead time from date of sale to transfer is about 95 days.
He also says that in a slowing market with fewer buyers, price competition may become less prevalent as the ratio of income to expenditure tightens.
He says that as a result of all these factors you could expect the larger organisations to be able to increase market share in a slowing market. But he says this will take time. He says niche operators will still hold a low-cost base advantage but will have to compete harder in a shrinking pool of sales.
Jawitz says black-owned agencies operating in previously disadvantaged communities face some unique challenges.
These include funding for their companies and their buyers, as well as issues such as education about home ownership and the challenge of establishing a viable secondary market. Jawitz says the markets in previously disadvantaged areas have shown less price growth over the past five years than the established areas and should be far less affected by a market slowdown.
Estate Agency Affairs Board CEO Nomonde Mapetla says they do not believe a cooling off in the market would have an immediate impact on the estate agents registered with them. Everyone is talking the market down because of inflationary pressure on it right now, she says.
Mapetla says the property industry is expanding with the 2010 Soccer World Cup on the horizon, as well as the fact that government has a housing plan in place and external investments are coming into the country. All these developments will keep the residential property market afloat and there will be opportunities for the emerging new estate agents, she says.
Mapetla was also not too concerned about the increase in the number of estate agents. About 33% of estate agents fall by the wayside annually in any case. Although about 65000 estate agents are currently on the boards books there would be about 40000 come the end of the year, says Mapetla.
Between 1994 and now the number of estate agents has only increased 3000, Mapetla says. (Business Day)
|Quotation of the month|
"Bottom line, nothing worthwhile in life is easy, and marketing on the web is not different. Uncover the myths, filter out the hype, plan well, invest time and work hard, and youll have a better chance of getting results and being successful" - CyberAgent