Tel: +27 (0)11 955 9100
Newsletter - 03 April 2006
Word from the editor

Dear CyberAgent users,

In the ever changing real estate industry - one thing remains: it's not about who you know, it's about what you know. We at CyberAgent therefore invite you to our free CyberAgent Mobile training seminar where you'll learn more about CyberAgent Mobile and it's features.

Read more this month about the changing trends in marketing strategies. Find out why CyberAgent Mobile has been nominated for a Computerworld Honours Award. Read also about the new fees for Estate Agent exams.

All this and more in this month's CyberAgent newsletter.

The editor

Property Marketing Trends

The way that properties are being marketed by real estate agencies has changed over the last few years. Property marketing has become somewhat more sophisticated, with numerous types of media being called in to play. Many agencies are using a combination of newspapers, Internet, television, direct mail, magazines and international and local exhibitions to market their properties. Marketing of property is becoming more customer-oriented. The focus is more on different buyer profiles and different marketing mediums to attract those different buyers.

The Internet is a wonderful display medium which holds great promise for the future. We have maximized marketing your properties and now upload to the following websites:

We at CyberAgent believe that at the end of the day it is about exposure that is being offered that counts!

CyberAgent Mobile

Have you read about CyberAgent Mobile? If not, do not miss out!

CyberAgent Mobile is a winner! Not only for the Estate Agent but also in the IT world.

Congratulations on being nominated by Sybase for a Computerworld Honors 21st Century Achievement Award.

The awards ceremony is on June 5 in Washington, D.C. On that day, all Laureates will be presented with a prestigious medal as recognition for their contribution to the field of Information Technology. Later that day, five finalists will be announced in each of the 10 award categories (Business, Education, Environment/Energy/Agriculture, Finance/Insurance/Real Estate, Government/Non-Profit, Manufacturing, Media/Arts/Entertainment, Medicine, Science, and Transportation). At the awards gala that evening, a 21st Century Achievement Award winner will be named for each category, along with the presentation of some special leadership awards.

If you do not know what CyberAgent Mobile offers, go and have a look NOW!

Click here to read more about CyberAgent Mobile

CyberAgent Mobile
FREE trial download

Will CyberAgent Mobile work for you?

You can now test drive the new CyberAgent Mobile program free for 7 days.

Download the program(free),
order it on CD
or 32MB SD Card.

Once loaded on the device you have 7 days in which you can run the program in demo mode.

Click here to for more details

What's New ???

Well, rather, what will be new. Within the next two weeks we will be changing the method of updating websites. Previously all data was compressed and sent to our server from where it has been placed in a queue for updating. The new updating routine will only update the latest changes made to property records. This will reduce the amount of time for updates to reflect on the various websites. Errors regarding incomplete fields will also be available before the data is sent to the Internet server.

CyberAgent Mobile Training

Our next CyberAgent Mobile training session for Gauteng is on.

Agents interested in CyberAgent Mobile for the PC, will have the opportunity to learn more of this exciting new product - soon to be launched!

Date: 20 April 2006
Time: 10h00 - 12h00
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


10 April 2006

Karen at:
011 955-9100

For more information on training please email

CyberAgent & Ananzi

Nearly 15 000 properties listed and growing!

If you are not yet advertising on on South Africa's biggest and most popular search engine with over 10 million page impressions monthly it is time to register now!

To read more simply click on the following link:


A warm welcome to all new Agencies:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:


Company Requests
Proplist - Glenanda 220
Realty Executives JHB South 214
Wendy Machanik Properties 175
The Rental Giant 92
Firzt Realty Company - Deez Realtors cc 91
Explore Properties (Marelle Trust) 82
U 79
Hall Real Estate 63
Angor Financial Services 58
Chas Everitt Southern Suburbs 58
Realty Executives JHB North 57
Impact Estates 54
Greeff Estates Nationlink 47
Proprop (Pty) Ltd - Head office 45
Homenet Pretor (Pretoria) 40
Proprop - Umhlanga 38
Inpa Properties 38
Kilokor Properties 35 35
Homenet Stellenbosch 34
Investment Homes - Robert Sova Investments CC 34
Jazmax Property Consultants 33
Tinus Strydom Property Group Centurion West Franch 32
Chas Everitt City Bowl - Jomovest CC 31
Huizemark Randburg 30

Sunday times

Company Requests
Realty Executives JHB South 228
Wendy Machanik Properties 82
U 66
Proplist - Glenanda 58
The Rental Giant 52
Impact Estates 44
Inpa Properties 38
Hall Real Estate 30
Proplist - Vaal 30
Angor Financial Services 28
Kayaramina Properties CC 28
Nationlink Plattekloof 28
Blue Property Group 26
Realty Executives JHB North 26
Explore Properties (Marelle Trust) 24
Sherlock Homes 20
No more waiting for statements

No more waiting for statements and invoices. By logging on with your username and password you can now get it online at:



To the Cyberagent Team

As the owner of a number of Chas Everitt franchises in Cape Town, with over 10 years experience in Cape Town residential sales, I would like to endorse your superb product and outstanding service.

It is my firm opinion that CyberAgent is the best tool to drive internet enquiries to your email and to your telephone and as a principal that has used and still uses more than one programme to maintain a significant web presence the results truly speak for themselves with over 90% of my Internet related buyer enquiries coming from my Cyberagent website and those that are automatically populated by Cyberagent.

I am not surprised as a search for properties in my area on a search engine like Google, inevitably results in a choice of results that have been published by Cyberagent.

I want to congratulate the Cyberagent Team for the best real estate product that has ever been available to our industry in South Africa and for the friendly and highly efficient service and passion that drives your product. - Andre de Villiers

Notice of Levies and Prescribed Examination Fees



Notice is hereby given that, I Mandisi Mpahlwa, Minister of Trade and Industry after having consulted with the Estate Agency Affairs Board, hereby prescribe the following fees and levies in terms of the Estate Agents Affairs Act, 112, of 1976:

The increase on fees and levies will be effective during the next round on renewal of licenses for the year 2006. Notice on Examination fees is applicable on the date of publication of this notice.


The exam fees will now be R 400.00

For more information contact the Estate Agency Affairs Board

General information/Query

Telephone - +27 11 731 5600
Fax - +27 11 880 9831
Email -

Private Bag X10

Dunkeld Crescent
North East Block Building
Cnr Albury Rd & Jan Smuts Ave
Hyde Park

Examination information/Query

Fax - +27 11 880 9954
Email -


Joy Aviation is an aviation company, offering as the main business scenic flights to the public with light aircrafts.

Throughout our operation in SA we had a large amount of requests to photograph houses and estates from the air.

What we offer to you
Since February this year, we operate our scenic flights as well from Johannesburg Rand Airport and from April 2006 we offer flights at reasonable rates, where customers can take photos from buildings, properties, factories, etc.

Stand out in a diverse market
This offers a new selling opportunity for property and estate agents at very reasonable prices. Well organised by the agent, aerial photos of properties could cost between R 300 to 500 for one property. Sometimes even much less, depending on how many properties are photographed on one flight. Of course there is no restriction on how many photos are taken during the flight.

Your advertised houses would sell much faster, mixed with the aerial photos of the property, and you could beat you competition on this diverse market, with professional photos.

Small properties photographed from the air will look larger and large properties will look more impressive. Your selling argument will be much better.

Additional you can photograph access to the property within the surrounding area and infrastructure (roads, highways, shopping centres, etc.) Furthermore this will promote your sale negotiations.

In this way, Estate Agents appear even more professional if a diversity of views of a property can be shown to the client, and the photos will look very impressive.

What you need
All you need is a reasonable good camera; you could even use one of our cameras (1,75MegaPixel).

Earn some pocket money additionally
Additionally, you could sell the photos to the seller and/or buyer of the house/property, for his memories or picture frames. Better cameras (4 MegaPixel and more) will make sure you can enlarge the photos taken.

Where do we fly
This photo service we offer up to now in the JHB and PTA region. You have to be aware that there are some limitations, e.g. parts of the military Waterkloof airspace and JHB International, as they are restricted and prohibited airspaces. Please enquire which areas are restricted. In general, in areas where you can see light aircraft flying, there is a possibility do take photos from the air.

How does it work:

You as the agent have to come onto the flight to take the photos yourself, as we cannot take responsibility for the photos taken (correct property). Good knowledge of the area is necessary, which estate agents usually have. We circle overhead the property until you have shot your required photos and continue to the following property for the next photos. The rate for our 4-seater Aircraft is R 800/ hour, our experience is that in one hour between 2-4 properties can be photographed. Again the price per photo or property depends on how many properties you intend to photograph and as well how long the flight to the properties is.

We gladly advise you on some approximates for the flight intended, that you have it easier to quote sellers or buyers or for yourself to cover costs, please phone us. Bookings for flights are essential.

Yours faithfully,

Kurt Singewald

Rand Airport

Head Office
Tel & Fax.: 012-549 6452
Cell: 083- 321 0392

Real Estate news

Rising rentals, declining cap rates fuel notion of imminent non-residential boom

Cape Business News - Double-digit rental growth in the nonresidential market over the next few years

Double-digit rental growth in the nonresidential market over the next few years, is one of the predictions made in the latest Rode's Report, which contains surveys and an analysis of property-market data from the fourth quarter of 2005.

The capitalization rates of office and industrial buildings continued to decline during the fourth quarter of last year, and were joined on the downward path by shopping-centre capitalization rates after they had taken a breather during the previous quarter. Capitalisation rates — the non-listed property sector's equivalent of the forward earnings yield of shares — decline when prices rise. The lower capitalization rates and expectations of relatively low and stable interest rates are adding fuel to the widely expressed notion that the nonresidential property market is on the brink of a major upswing.

Rode & Associates' CEO Erwin Rode says regional shopping centre investors currently require a hurdle rate – the minimum total return that investors require to induce them to buy a property - of about 14%, which, given current regional shopping centre capitalization rates, implies that they expect capital growth of about 7% to 8% per annum over the next few years.

The average leaseback escalation rate, which is the escalation rate applicable to 10-year-plus leases, was 8,4% during the reported quarter. "This sounds reasonable given the likely prospect of double-digit market-rental growth in the next few years", says Rode.

On the industrial front, real rentals in most of the major industrial conurbations were notably up on the same period a year earlier. That is to say, nominal industrial rentals grew much faster than building-cost inflation over the last year. Although nominal rentals appeared to be losing some steam during the last quarter of 2005, low vacancies, coupled with a robust economy, are likely to keep real rentals on the up.

Amazingly, nominal grade-A decentralized office rentals took a slight dip nationally, while nominal grade-A CBD office rentals climbed further during the fourth quarter of 2005. How-ever, decentralized rentals were still 5% up on a year earlier, whereas CBD rentals managed 15% year-on-year growth. Given the expectation of 10% building-cost inflation, this implies that real decentralized rentals continued to decline. The good news is that vacancy rates are currently at normalized levels, which means that if the economy keeps on growing as economists predict, rentals will take a huge leap to reach the levels required to make new developments economically feasible.

Listed property yields edged further south during the latter part of 2005. This was probably owing to the growing perception that interest rates would stay put, coupled with expectations of strong income-stream growth. Over the next few years, capital growth will be driven by in-come-stream growth rather than declining income yields.

The continued strength of building activity has resulted in building-construction input costs (as represented by the Haylett index) growing at a steady rate of approximately 7% during 2005. In contrast, the BER Building Cost Index, which includes input costs as well as the profit mar-gins of contractors, has been losing steam during the course of the year. Rode does not expect building-cost inflation to decelerate much further, however, as the current nonresidential property boom is sure to keep it under pressure.

Turning to the residential property market, the report says that although national middle-segment house prices during the last quarter of 2005 (as tracked by Absa) were still 15,7% higher then they were a year earlier, house prices in January 2006 were only 1% higher than the month before - that is, annualized month-on-month house price growth was 12,4%. Given the already overheated status of much of the house market, the forecast is that national house-price growth is unlikely to exceed 12% in the next year. In fact, says Rode, it is more likely to lose further steam and end up growing by anywhere from 5% to 10% in the next 12 months. "The lower-priced market may be the exception, especially in light of the recent transfer duty concessions. Middle-priced and upper-priced houses, however, are already over-heated and therefore we do not expect their prices to react noticeably to the decrease in trans-fer duty."

Over the last two years, flat rentals in Pretoria put in the best performance, growing at a com-pounded 11,5% p.a. Although impressive when compared to consumer inflation, this growth rate barely matched building-cost inflation over the same period. In the Durban, Cape Town, Port Elizabeth and Johannesburg metros, flat rentals grew at a compound rate of 7% to 9% p.a. The upshot of all of this is that building-cost deflated flat rentals in all of the major metros are still well below the highs of the 2000—2002 period. Moreover, given Rode's expectation of strong building-cost inflation coupled with lowish rentals growth over the next two years, it is questionable whether these levels can be reached again any time soon.

As far as residential building costs are concerned, Absa's figures suggest that residential building-cost inflation has been declining for the last two years. This makes sense in the light of this period representing the mature stage of the residential boom, says Rode. "However, the fact that residential building-cost inflation still remained high at around 13% during the last quarter of 2005 — much higher than the input costs as represented by the Haylett index — implies that residential building contractors are still stretching their profit margins."

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Quotation of the month

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.

Arthur Rubinstein
US (Polish-born) composer & pianist (1886 - 1982)