Tel: +27 (0)11 955 9100
Newsletter - 04 December 2006
Word from the editor

Dear CyberAgent user,

2006! And what an awesome year it was for us at CyberAgent. I invite you to take a journey with me;

  • We saw a tremendous growth in the number of users
  • We had to employ four more staff members
  • We revamped our offices - Click Here
  • We now have a "fleet" of CyberAgent vehicles - Click Here
  • We continuously upgraded our CyberAgent application
  • The Computerworld Honors Program honored us for the ongoing efforts to utilize technology in order to benefit society. A trip that took us to Washington - Click Here
  • We formed new alliances with Ananzi, PropertyGenie, SA Hometraders and REEP that can only enhance the business of our users
  • We introduced FREE CyberAgent training sessions at our office in Jhb from June this year and had over 400 attendants - Click Here
  • We introduced FREE CyberAgent training sessions in Cape Town - Click Here

And just when you think it is over it is not! We still have one more surprise, a last 2006 gift for you. Read more under Our gift to you

There might be three other agents in your market right now who are doing more business with first time homebuyers than you simply because of the way that you are advertising your listings. Advertising should be the most public statement that you make to your local market about your business. This when it comes to online and offline advertising. For our last tips for 2006 we share three powerful advertising tips with you;

  • claiming territory
  • being different, and
  • watching for developing trends

31 December and when the clock strikes twelve people all over the world will cheer and wish each other a Happy New Year. This event symbolizes the beginning of a better tomorrow. We at CyberAgent are looking forward to a good 2007 and therefore leave you with the words of Martin Luther King;

Glory to God in the highest heaven, who unto man His Son hath given; While angels sing with tender mirth, A glad new year to all the earth!

The editor

In recognition to the efforts of..

On Friday 24 November 2006 we had our yearend function and was very privilege to be able to share this event with some of our clients;

We would like to thank each and every CyberAgent users for their continous support and mainly for their efforts. We are proud of what we, together with our clients, have achieved in 2006!

Click here to open printable .pdf file

Message from Ann Rault from Ann Rault Properties, one of our first clients


We were one of the very first of your clients and knew nothing from nothing about the web, computers, geeks or for that matter anything else! All we knew were that geeks were sexy!

In all the years since we have had nothing but patience, knowledge, more patience and dare I say it - charm- from all at Cyberprop. All the consultants, and remember I go back to times when Jan was still studying and I think Willie was operating out of his garage -have treated us with grave courtesy even when saying "Now if you look at the top of the page..................."

We have watched Cyberagent grow into a truly world class website - and I know this from our clients overseas - and a truly world class marketing tool. [Luckily and also because of team we have grown with them - maybe not as world class as they - but still we have grown.] I attribute a large amount of our growth to Cyberagent.

We can only say thanks to Willie, Jan and to you all. It always amazes me that - after all this time - Jan and Willie still recognise my voice - And to wish you all well to a greater and even more world class future. I am very sorry not be with you tonight - but in the middle of yet another meeting- I will raise a glass to you and congratulate you all - Ann Rault.


Our gift to you

Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!

SEO Seminar

Search Engine Optimization Seminar

Search engines are one of the primary ways that Internet users find websites. That's why a website with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many websites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

In particular, submitting to search engines is only part of the challenge of getting good search engine positioning. It's also important to prepare a website through "search engine optimization."

Search engine optimization means ensuring that your webpages are accessible to search engines and focused in ways that help improve the chances they will be found.

Here at USP Designs it is our job to do the following;

  • Marketing your properties on our affiliated websites
  • To do keyword research
  • To do search engine optimization
  • To study monthly reports on website activities and performances

We invite you to join us on a seminar discussing how Search Engine Optimization from your side can help your website attract more traffic and generate more revenue for your business. There are limited seats available so book now to avoid disappointment. Please note that only one representative per agency will be permitted.

Venue: USP Designs
Date: 07/12/2006
Time: 10h30 first session - 14h00 second session


Tel: (011) 955-9100

What's New ???

New Server

Due to enormous growth the past 12 months as well as our plans for 2007 we have purchased an additional server named Morpheus - which in Greek means "God of Dreams". Our bandwidth usage is currently in excess of 250 Gigabyte per month and growing. Morpheus together with Mona Lisa and Xavier brings our server tally now to a total of 3 servers.

Morpheus came in at at no less than R55,000 and consist of the following:

  • 2 x Intel Xeon 2.33 GHz Duo CPU’s
  • 4 GB of memory
  • 3 x 146 GB Hard disk drives configured under RAID 5

Configuration and implementation will take place during this week and minor interruption of service can be expected during this time.

Bug Fixes

Buyers Search - when searching for matching buyers from the Property Manager - the buyers MIN PRICE was not being applied. Fixed!

Agent Manager - Print error - fixed!

Sales manager - when clicking "save" on MLS Property history - an error occurred. Fixed!

SMS module - when sending sms's to multiple agents, it could sometimes happen that more sms's were sent than what you actually selected. Fixed!

CyberAgent Training and Info Sessions

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Mobile
  • CyberAgent Mobile PC Version
  • Keep me Informed Function
  • Cell phone / Internet Module
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
17h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724

Please note: The CyberAgent Training department will be closed between
7 December 2006 and 15 January 2007.


Tel: (011) 955-9100

Western Cape Training Sessions

Date: 16 January 2007 & 30 January 2007
09h00 to 12h30 - Beginners
11h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


January 12th and January 26st respectively

Chris Niemandt
Cell 082 432 6963

Invitation to our next CyberAgent Mobile training/info session

Joins us at our next CyberAgent Mobile Training/Info session for Gauteng.

Agents interested in CyberAgent Mobile for the PC, will have the opportunity to learn more of this exciting new product.

CyberAgent Mobile Info/Training Session:

Date: 24 January 2007
Time: 10h00 - 12h00
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


22 January 2007

Karen at:
011 955-9100

For more information on training please email

CyberAgent Reep training

We are offering all CyberAgent users training on REEP every last Wednesday on each month at 14h00.

CyberAgent Mobile Info/Training Session:

Wed 29/11/06
Wed 31/01/07
Wed 28/02/07

Time: 14h00 - 16h00
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


24/11/06, 26/01/07 and 23/02/07

Karen at:
011 955-9100

NEW! Sunday Times

Your properties are now advertised on the Sunday Times main website and not just the property website! Go to and click on "property".

In deed good marketing news for all our CyberAgent users!

CyberAgent & Ananzi

Nearly 18 000 properties listed and growing!

If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now!

To read more simply click on the following link:


A warm welcome to all new Agencies:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:


Company Requests
The Rental Giant 375
Proplist - Head Office - Repo List CC 253
Realty Executives JHB South 245
Wendy Machanik Properties 196
Sherlock Homes 112
Firzt Realty Company - Deez Realtors cc 93
Kayaramina Properties CC 79
No Agent Property in South Africa 74
Proprop - Hyper By The Sea 65
Proprop (Pty) Ltd - Head office 63
Inpa Properties 55
Chas Everitt Southern Suburbs 51
Hall Real Estate 49 48
The Letting Agent 45
Re/max Willows 43
Angor Financial Services 36
Just Letting 34
Tinus Strydom Property Group CenturionWestFranchise 34
Amoanca Properties 31
Aula Rentals CC 31
Basie Botha Eiendomme BK 31
Adriatic Properties CC 30
Life Properties 30

Sunday Times

Company Requests
The Rental Giant 95
Kayaramina Properties CC 33
Impact Estates 29
Realty Executives JHB South 28
Proplist - Head Office - Repo List CC 24
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Karen on 011 955 9100 or complete the form on this link and we will contact you shortly.

Check the value of any pile of bricks

There is only one way to find the value of a property, or to analyze suburb growth - REEP!

Reep is a unique online property evaluation tool and the perfect background check to any property investment.

All CyberAgent users are offered a 6 month trial period at no cost and with no further obligation. Now available with a direct link through your CyberAgent Office software.


Reep's search on both erf nº and address is very easy to use. I find that the area comparisons as well as their property valuations are quite accurate. The information and layout is presentable and easy to read.
Amanda Booysen - Caz Realtors

"I find that Reep definitely is an advantage to me as an agent as it gives vital information that assists you when dealing with both property buyers and sellers. I find that the property size comparisons and confidence indications are accurate and of great advantage".
Gilberto Manata - Property On Line

Power Advertising

Three Simple Tips to Make Real Estate Agent Ads More Effective
by Will Dylan

Good advertising can help you build your business

Bad advertising can help you build someone else's business. (i.e. the local newspaper, the Yellow Pages, other agents, etc).

For many agents, advertising has become a cost of doing business. I often hear statements like "I have to advertise to keep awareness up", or "I have to advertise at least as much as agent so-and-so." Some agents sound like they've given up on having truly successful advertising out of frustration, but they keep paying the bill because they are afraid to pull their ads and lower their profile...

Read more

To Blog or not to Blog?

It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere. Everyone is talking about blogs, but what exactly are they? Here's a blog definition and explanation of exactly what blogs are:

Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. It proves as a great platform for discussing topics.

It is with that, that we gladly announce that Cyberprop now has a Blog! Cyberprop is dedicated to providing you with the most current and informative real estate news in South Africa and with the addition of a Blog, we are now able to provide you with more valuable information on the exiting world of Real Estate.

We invite you to interact with our Blog and share your opinions on some of the hottest property news today. Please forward any suggestions on our Blog to

Blog address:

We look forward to your comments…. See you on the Blog!!!

Institute of Estate Agents of South Africa

To CyberAgent;

Good day

What a pleasure to have you people on board. We really appreciate you coming to our venue on such short notice.

Thanks once again for all the prices given, and I will soon give you all the names of the agents that won the prices.  We still got some left that we want to give out on the 5th of Dec - Back to School training course.

Property Greetings



Sectional Title Matters ( 9-Feb-2007  to 9-Feb-2007 )

Managers & Principals Training ( 14-Feb-2007  to 14-Feb-2007 )

The Deeds Office Process ( 16-Feb-2007  to 16-Feb-2007 )

Rentals and Management Workshop ( 28-Feb-2007  to 28-Feb-2007 )

Seminar For Agents ( 1-Mar-2007  to 1-Mar-2007 )

CRS Breakfast ( 9-Mar-2007  to 9-Mar-2007 )

Qualifying The Buyer by Trevor Gaw ( 13-Apr-2007  to 13-APR-2007 )

The Deeds Office Process ( 11-May-2007  to 11-May-2007 )

Managers & Principals Training ( 16-May-2007  to 16-May-2007 )

IEASA Cocktail ( 18-May-2007  to 18-May-2007 )

IEASA North Golf Day ( 25-May-2007  to 25-May-2007 )

The WoW Factor ( 1-Jun-2007  to 1-Jun-2007 )

Managers and Principals Training ( 1-Aug-2007  to 1-Aug-2007 )

Agent of the Year Awards ( 24-Aug-2007  to 24-Aug-2007 )

Annual General Meeting ( 30-Aug-2007  to 30-Aug-2007 )

Spring Tea - Lentetee ( 7-Sep-2007  to 7-Sep-2007 )

IEASA North Golf Day ( 14-Sep-2007  to 14-Sep-2007 )

Numbers don't lie, Do you? ( 21-Sep-2007  to 21-Sep-2007 )

IEASA Cocktail ( 29-Sep-2007  to 29-Sep-2007 )

CRS Breakfast ( 19-Oct-2007  to 19-Oct-2007 )

Managers & Principals Training ( 21-Nov-2007  to 21-Nov-2007 )

Institute Day ( 23-Nov-2007  to 23-Nov-2007 )

Office Close ( 14-DEC-2007 to 14-DEC-2007 )

The Estate Agent by the EAAB


The board achieves regulation through:

Preventing unsuitable persons from entering the industry.
Adminstering a qualifying examination for new applicants.
Investigating complaints concerning improper estate agency conduct and activity.
Imposing disciplinary on estate agents found to have violated the licensing Act or Code of Conduct, and
Reimbursing consumers who have suffered financial loss through the theft by estate agents of trust monies, from its Fidelity Fund.

Quotation of the month

"In all affairs it's a healthy thing now and then to hang a question mark on the things you have long taken for granted. " Bertrand Russell - British author, mathematician, & philosopher (1872 - 1970)