Tel: +27 (0)11 955 9100
Newsletter - 05 February 2007
Word from the editor

Dear CyberAgent user,


Are you prepared? This is my question to you for the year 2007.

One of the largest surveys of real estate ever conducted shows that while nine out of 10 home buyers in America use an estate agent in the search process, the use of the Internet to search for a home has risen dramatically, increasing from only 2 percent of buyers in 1995 to 77 percent in 2005. It is estimate that the percentage at the end of 2006 is close to 83%. There is no doubt that technology is also playing an increasing important role in terms of buying and selling trends in South Africa, this according to National Association of realtors (NAR).

Here at CyberAgent we offer you Internet advertising on the following websites;

What is "advertising"?

Advertising is defined in Webster's dictionary as the action of calling something to the attention of the public, especially by paid announcements, to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or to promote. Not only must advertising effectively communicate the desired message but the individual audience must be willing to "buy into" the desired message.

BUT advertising do not have to cost a lot to be different. And that is the punch line, BE DIFFERENT! Ever thought of the following;

Purchasing a first home is a big step, that comes with some very serious decisions. Many homebuyers are intimidated by the process, and continue renting much longer than they should, or need to. However, if you break the home buying process down into simple steps, and give it to them they will find the process less intimidating, and much more manageable. Why not share your thoughts or tips to first time homebuyers on a pamphlet? We will assist you by sharing 7 tips that you can give to first time buyers.
7 Tips to first time buyers

Come and meet us! We will be holding open sessions at our office for all our CyberAgent users (office staff and agents) over the next two months. These sessions promised to be sessions filled with fun, prizes and knowledge. Don't miss out!

The editor

Invitation to a fun filled day!

Know your neighbour
The power of the Internet
Listen and answer
Meal included

Date: 22 and 27 February 2007
Time: 10:00
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort
Click here to view a map

Tel: (011) 955-9100
Before: 20 February 2007 and 22 February 2007
Thank you!

For those of you have not yet printed your Certificate of Excellence this is your last chance.

We would like to thank each and every CyberAgent users for their continuous support and mainly for their efforts. We are proud of what we, together with our clients, have achieved in 2006!

Click here to open printable .pdf file

Property Trader

Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!

What's New ???


We have successfully migrated all our major websites (, ext.) to Microsoft SQL database. The reason for this is to be able to handle the growing amount of traffic with ease. Within the next two months we will also be moving all customer websites to this platform.

Bug Fixes:

  • Property Manager - Mail Merge fixed
  • Property Manager - Record order for Property Listing Date fixed
  • Update Manager - Updating of sales data now updating correctly
CyberAgent Training and Info Sessions

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Mobile
  • CyberAgent Mobile PC Version
  • Keep me Informed Function
  • Cell phone / Internet Module
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
17h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Western Cape Training Sessions

Date: 13 February & 27 February
09h00 to 12h30 - Beginners
11h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


February 9th and February 23th respectively

Chris Niemandt
Cell 082 432 6963


Welcome to PropertyGenie

Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers.

With this in mind, was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online.

All CyberAgent users properties are now automatically updated and advertised on

CyberAgent & Ananzi

Nearly 18 000 properties listed and growing!

If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now!

To read more simply click on the following link:


Website Stats

January 2007 allows us to "brag" about our website stats.

Over the past year we have seen enormous growth in people visiting our and affiliated websites with a growth rate of more than 50% from year to year. We received more than a total number of 3 million page impressions on the following websites;

Unlike some other websites portals bragging about their page impressions and riding on page impressions generated by non-property related websites, Internet browsers visiting the above websites were there for one reason only being, PROPERTY.

Our total bandwidth usage on for the month of January 2007 alone was more than 80 Gigabyte.

Search Engines

Our Google enquiries on (Internet browsers searching for properties related information on has jumped from an average of 1,000 per day to over 1,800 per day. When searching for property related information on Google, either one or more of the above sites and/or links to our customers are appearing on the first search page. Unlike some other companies who actually pay to get their names on the first page under sponsored links, we appear there because we owned the right to be there.

2007 will see CyberProp staying one of South Africa's leading property portals assisting our CyberAgent user in advertising their property listings

A warm welcome to all new Agencies:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:

Company Requests
The Rental Giant 674
Wendy Machanik Properties 418
Proplist - Head Office - Repo List CC 394
Realty Executives JHB South 355
No Agent Property in South Africa 185
Kayaramina Properties CC 172
Firzt Realty Company - Deez Realtors cc 155
Amoanca Properties 112
Angor Property Specialists 112
Chas Everitt Southern Suburbs 94
The Letting Agent 89
U 80
Adriatic Properties CC 74
Hall Real Estate 74 73
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Karen on 011 955 9100 or complete the form on this link and we will contact you shortly.

Check the value of any pile of bricks

There is only one way to find the value of a property, or to analyze suburb growth - REEP!

Reep is a unique online property evaluation tool and the perfect background check to any property investment.

All CyberAgent users are offered a 6 month trial period at no cost and with no further obligation. Now available with a direct link through your CyberAgent Office software.


Reep's search on both erf nº and address is very easy to use. I find that the area comparisons as well as their property valuations are quite accurate. The information and layout is presentable and easy to read.
Amanda Booysen - Caz Realtors

"I find that Reep definitely is an advantage to me as an agent as it gives vital information that assists you when dealing with both property buyers and sellers. I find that the property size comparisons and confidence indications are accurate and of great advantage".
Gilberto Manata - Property On Line

Top 7 Tips for First Time Homebuyers

Purchasing your first home is a big step, that comes with some very serious decisions. Many homebuyers are intimidated by the process, and continue renting much longer than they should, or need to. However, if you break the homebuying process down into these simple steps, and follow these important tips, you will find the process less intimidating, and much more manageable...

>> Read more


7 Ways to Boost Your Online Visibility

Every real estate agent wants his or her website to rank well in the search engines. Search engine visibility can increase the amount of qualified traffic to your website, and that has a direct impact on client acquisition.

But with so much information (and misinformation) swirling around about search engine visibility, it can be hard to decide what actions to take for best results. I hope to put some of this confusion to rest by offering seven specific strategies you can focus on...

>> Read more

Institute of Estate Agents of South Africa

CURRENT EVENTS - February 2007

14 February 2007

16 February 2007

28 February 2007

The Estate Agent by the EAAB


Quotation of the month

Our greatest glory is not in never falling, but in getting up every time we do... Confucious