Tel:
+27 (0)11 955 9100 |
Newsletter - 05 February 2007
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| Word from the editor |
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Dear CyberAgent user, 2007! Are you prepared? This is my question to you for the year 2007. One of the largest surveys of real estate ever conducted shows that while nine out of 10 home buyers in America use an estate agent in the search process, the use of the Internet to search for a home has risen dramatically, increasing from only 2 percent of buyers in 1995 to 77 percent in 2005. It is estimate that the percentage at the end of 2006 is close to 83%. There is no doubt that technology is also playing an increasing important role in terms of buying and selling trends in South Africa, this according to National Association of realtors (NAR). Here at CyberAgent we offer you Internet advertising on the following websites;
What is "advertising"? Advertising is defined in Webster's dictionary as the action of calling something to the attention of the public, especially by paid announcements, to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or to promote. Not only must advertising effectively communicate the desired message but the individual audience must be willing to "buy into" the desired message. BUT advertising do not have to cost a lot to be different. And that is the punch line, BE DIFFERENT! Ever thought of the following; Purchasing a first home is a big step, that comes with some very serious
decisions. Many homebuyers are intimidated by the process, and continue
renting much longer than they should, or need to. However, if you break
the home buying process down into simple steps, and give it to them they
will find the process less intimidating, and much more manageable. Why
not share your thoughts or tips to first time homebuyers on a pamphlet?
We will assist you by sharing 7 tips that you can give to first time buyers.
Come and meet us! We will be holding open sessions at our office for all our CyberAgent users (office staff and agents) over the next two months. These sessions promised to be sessions filled with fun, prizes and knowledge. Don't miss out! Greetings! |
| Invitation to a fun filled day! |
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| Thank you! |
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For those of you have not yet printed your Certificate of Excellence this is your last chance. We would like to thank each and every CyberAgent users for their continuous support and mainly for their efforts. We are proud of what we, together with our clients, have achieved in 2006! |
| Property Trader |
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Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga. Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription! |
| What's New ??? |
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Websites: We have successfully migrated all our major websites (www.cyberprop.com, www.SundayTimesProperty.co.za ext.) to Microsoft SQL database. The reason for this is to be able to handle the growing amount of traffic with ease. Within the next two months we will also be moving all customer websites to this platform. Bug Fixes:
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| CyberAgent Training and Info Sessions |
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During these training sessions more information will also be provided on:
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| PropertyGenie |
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Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers. With this in mind, PropertyGenie.co.za was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online. All CyberAgent users properties are now automatically updated and advertised
on www.propertygenie.co.za |
| CyberAgent & Ananzi |
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If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now! To read more simply click on the following link: |
| News |
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Website Stats January 2007 allows us to "brag" about our website stats. Over the past year we have seen enormous growth in people visiting our CyberProp.com and affiliated websites with a growth rate of more than 50% from year to year. We received more than a total number of 3 million page impressions on the following websites;
Unlike some other websites portals bragging about their page impressions and riding on page impressions generated by non-property related websites, Internet browsers visiting the above websites were there for one reason only being, PROPERTY. Our total bandwidth usage on www.CyberProp.com
for the month of January 2007 alone was more than 80 Gigabyte. Search Engines Our Google enquiries on www.CyberProp.com (Internet browsers searching for properties related information on www.google.com) has jumped from an average of 1,000 per day to over 1,800 per day. When searching for property related information on Google, either one or more of the above sites and/or links to our customers are appearing on the first search page. Unlike some other companies who actually pay to get their names on the first page under sponsored links, we appear there because we owned the right to be there. 2007 will see CyberProp staying one of South Africa's leading
property portals assisting our CyberAgent user in advertising their
property listings A warm welcome to all new Agencies: We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at support@cyberprop.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237 Most Internet enquiries:
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| SA Hometraders |
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Now you can update directly to SAhometraders when you do a property update in CyberAgent.
USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.
USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.
If you are interested contact Karen on 011 955 9100 or complete the form on this link and we will contact you shortly.
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| Reep |
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| Top 7 Tips for First Time Homebuyers |
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Purchasing your first home is a big step, that comes with some very serious decisions. Many homebuyers are intimidated by the process, and continue renting much longer than they should, or need to. However, if you break the homebuying process down into these simple steps, and follow these important tips, you will find the process less intimidating, and much more manageable...
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| 7 Ways to Boost Your Online Visibility |
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Every real estate agent wants his or her website to rank well in the search engines. Search engine visibility can increase the amount of qualified traffic to your website, and that has a direct impact on client acquisition. But with so much information (and misinformation) swirling around about search engine visibility, it can be hard to decide what actions to take for best results. I hope to put some of this confusion to rest by offering seven specific strategies you can focus on... |
| Institute of Estate Agents of South Africa |
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CURRENT EVENTS - February 2007 14 February 2007 16 February 2007 28 February 2007 |
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The Estate Agent by the EAAB |
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| Quotation of the month |
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Our greatest glory is not in never falling, but in getting up every time we do... Confucious |
We
now provide you with FREE training session in the following areas;
Nearly
18 000 properties listed and growing!
