Tel: +27 (0)11 955 9100
Newsletter - March 2012
Word from the editor

Dear CyberAgent user,

If we think back, innovation, not only in the IT (Information Technology) industry but all categories, was measured in years. Today it’s measured in months and even weeks. I do believe that in the IT sector we will see this cycle continually accelerating. The same for the real estate. There will always be the “who is the best” and the strive “to get there first”.

“Real estate firms need to realign, indeed rethink, their team culture and structure to keep abreast of rapidly evolving marketplace and competitive pressures” This is what Eric Bryn said in 2009 already. And that is exactly what we did at CyberAgent.

We sold a controlling stake of our business (USP Designs) to JSE-listed media, Kagiso Media Limited (“Kagiso Media” or “the Group”). By incorporating CyberProp, CyberAgent, Knowledge Factory and South African Property Transfer Guide we are confident of a more holistic offering for the Property Market. Our vision is to be a channel for our Estate Agencies to increase their reach and exposure through online traffic while at the same time offering the consumer added choice, better information and more insight into the property market.

Howzit MSN, one of South Africa’s largest online portals, has revamped its property section in partnership with us. “This forms part of an aggressive push into the online property market for Howzit MSN and Kagiso Media. There is a great strategic fit between our strengths and focuses in the property market and those of CyberProp. CyberProp brings a massive database of properties to property buyers while we can offer an audience of more than two-million visitors to property sellers.” Says Howzit MSN general manager Marcus Stephens. To celebrate the new property section, Howzit MSN is giving away R20 000 in cash to one lucky winner with a fun competition.

Furthermore we’ve also added two new property websites within the group, Jacaranda FM and East Coast Radio properties.

Can you afford to say no?

Until next month!
The editor

Press release: Kagiso Media acquires stake in leading South African property portal

JSE-listed media, Kagiso Media Limited (“Kagiso Media” or “the Group”) has announced that it has acquired a controlling stake of (60%) in USP Designs (Pty) Ltd (“USP Designs”). USP Designs is a niche information technology business specialising in the real estate industry with two well established brands, namely CyberAgent that provides office management applications to its 1 400 real estate clients and CyberProp, one of the largest online property listing databases in South Africa portal with listings more than 155 000 entries.

The Group has identified the ownership of data together with annuity revenue streams as a strong growth driver which will enable it to achieve its growth and profitability goals. This new asset is regarded not only as an important building block in the Information and Other division, but it will immediately start generating positive returns for shareholders. Strategically, it will also enhance Kagiso Media’s positioning as a leading provider of property related risk data, listing data and information to the financial services sector, estate agents, valuers, consumers and other property professionals in South Africa. The SAPTG brand within Knowledge Factory has approximately 900 real estate agents as clients, this acquisition significantly extends the reach of Kagiso Media into this sector of the industry.

“This acquisition is in line with Kagiso Media’s strategy to extend its reach into the Information and other value chain. It also meets our criteria of taking majority stakes in businesses that diversify our revenue streams away from traditional advertising,” explains Murphy Morobe, CEO, Kagiso Media. “The acquired businesses also have strong synergies with several of our assets including Howzit.MSN and Knowledge Factory as well as Juta & Company. The Juta transaction has been lodged with the Competition Authorities for their approval, the outcome of which will be issued at the end of May/early June. ”

Commenting on the rationale for joining forces with Kagiso Media, Willie van Schalkwyk, CEO and founder of CyberAgent and CyberProp commented that: “Our team will continue to manage these businesses that have shown excellent growth over the last three years. We believe that this transaction leverages the potential of both CyberAgent and CyberProp as we will now gain access to Kagiso Media’s extensive audience and services to sustain our growth into the long term.”

For more information:
Kagiso Media:
USP Designs, CyberAgent and CyberProp:


Property Stats

The property stats stay a winner and we have more and more agencies striving to get that 100%!

To those who has manage to get that full count, CONGRATULATIONS!

From a CyberAgent user;

In your newsletter have you got a picture of a listing but it does have a “Heading” although the score sheet shows it does!

Jacques Stoltz
Sus Stoltz Eiendomme

In answer;

Hi Jacques

Well spotted, however this is actually filled in even though it looks like it is not.

If you load a heading in CAA, and there is not a corresponding entry in the Desktop version, it cannot show this in the interface due to how the database works, even though it does in fact have something filled in


From our Support Desk

Build 3.100.1629 is now available. Please make sure that you are using the latest version of CyberAgent.

Q&A Section

Q: Is there any way of creating a report with the Sales Report Wizard in CyberAgent Desktop and then save it to import into another CyberAgent Desktop system.

A: You will need to create the report in the “Sales Report Wizard” under one of the system defined groups (Bonds STM or Sales Transfers (STM)). Once this is done, you can simply go to the Sales Transfer Manager, and under “At a Glance” page tab, click on “Advance Reporting”. At the bottom left, select your report and then click on “Upload to Web”

The other agency follows the same procedure, but just use “Download from the Web” instead

NB, to upload reports – you will need to be logged in as Administrator

Q: Is it possible to have Cyberagent on more then one computer at the office?

A: Yes it is, all that need to make sure of is that there is a local area network in place in your office? If there is one it is a small matter of installing the secondary computers as client machines and connecting them to the Cyberagent server machine (The main Cyberagent computer) over the network.

Q: When I log into Cyberagent version 3 and I try to access my properties and or contacts, the database is empty. Why would this be?

A: it is possible that you are logging in with the username as ‘user’. Please don’t login with this username, it is a default account that has no privileges assigned to it therefore your database will appear to be empty. Please make sure that you are logging in with your correct user login details

Should you experience any problems or have any questions, please contact our support desk on 011 955 9100 or email
From our Webmaster

Your Online Reputation

Did you know that through hosting your own real estate website, posting regular blog updates, and communicating with social media, you aren’t just slapping words on the Internet? It’s true! Each and every word you put out on the Web is gelling with the rest to create an online brand for you and your real estate business.

From our Domains and email desk

Top 10 Tips for Email Etiquette

Email is a part of modern day business communication - there’s no escaping it these days. But rather than see it simply as a means of transferring a message, you should view each email communication to potential customers as an opportunity to shine, stand out from your competitors and sell yourself.

Relying On An Agent

The latest NAR Profile of Home Buyers and Sellers showed a growing trend among recent buyers.

The latest figures show that 89 percent of buyers purchased their home with the help of a real estate agent or broker. This is a sharp increase from a decade ago in 2001, when only 69 percent of buyers enlisted the help of an agent or broker...

Website Marketing

Click Here for printable .pdf file

CyberAgent Training and Info Sessions

We provide you with FREE training session in the following areas;

  • Gauteng (Daily)
  • Western Cape (Monthly)
  • Kwazulu Natal (Quarterly)
  • Garden Route (Quarterly)
  • Eastern Cape (Twice yearly)
  • Free State (Twice yearly)
  • Mpumalanga (Twice yearly)

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere (online module)
  • CMA SAPTG (online module)
  • New developments in CyberAgent
  • The Ad Generator in CyberAgent
  • General questions on CyberAgent Desktop and Anywhere

The training in George went smoothly and the concepts covered were received with enthusiasm. The general level of CyberAgent knowledge is definitely at a high level and queries were are resolved quickly. If you still don’t know what extras are available in your CyberAgent application make sure that you attend a Free training session at our offices or contact support for more information -

Gauteng Training Sessions

Date: Tuesdays to Thursdays Weekly
09h30 to 11h30 - Beginners
13h30 to 15h30 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Mpumalanga Training Sessions

Date: 11 April 2012
Admin: 10h00 – 12h00
Chas Everitt CMA & Agent: 12h30 – 14h30
Agent: 15h00 – 16h30

Cost: FREE!
Venue: Shop 5 B, The Village, Ehmke Street, Nelspruit


6th of April

Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Free State
Garden Route
Free State Training Sessions

Date: 4 April 2012
10h00 – 12h00
Chas Everitt CMA & Agent: 12h30 – 14h30
Agent: 15h00 – 16h30

Cost: FREE!
Venue: Chas Everitt Office, 39 Bankovs Boulevard Street, Langenhovenpark, Bloemfontein


30th of March

Tel: (011) 955-9100

Contact us to book your CyberAgent training session today

Garden Route Training Sessions

Dates: 24 April 2012
Admin: 10h30 – 12h00
Chas Everitt CMA & Agent: 12h30 – 14h00
Agent: 14h30 – 15h30

Cost: FREE!
Venue: African Sun Guest House, Sec 98/209,
Modder Rivier, R404, George, Garden Route, Western Cape


20th of April

Tel: (011) 955-9100

Contact us to book your CyberAgent training session today

Kwazulu Natal
Western Cape
Kwazulu Natal Training Sessions

Dates: Quarterly - Next dates to be announced
09h00 to 11h00 - CAA & Sales
11h15 to 13h15 – CA Desktop Beginners
13h30 to 15h30 – CA Desktop Advanced

Cost: FREE!
Venue: Real IT, 37 Zennith Drive, Shop 004 The CUBE (In Spring Grove), Umhlanga, New Town - Near: Porsche Car dealership


Kirk Dee
Cell 082 567 1303

Contact us to book your CyberAgent training session today

Western Cape Training Sessions

Dates: 21st of March 2012
09h00 to 11h00 - CA Desktop Beginners
11h00 to 14h00 – CA Desktop Beginners
14h00 to 16h00 - CAA

Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


16th of March

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent training session today


A warm welcome to all new Agencies January/February 2012::

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237


The Property Trainer – Jill Corfield


Given the current economic climate, one would think that survival alone is worthy of celebration, which it may well be.

But "what got us here - won't take us there,". There is a clear difference between those who aim to survive and those who aim to exceed their past achievements, and thrive.

Here are three thought patterns for thriving by Hylton Gudmanz the Director of Focused People (, a consultancy specialising in competitive advantage, engagement and organisational alignment.

Good Enough

This thinking is grounded in a "good enough" mindset -- "these sales figures are good enough for us," "this level of quality or service is good enough" - and it never is!

Our standards cannot decline, in the light of global competition.


If one's contribution is valuable, there's no need to be defensive about knowledge. Rather, sharing and mentoring can become a source of meaning and happiness.

Be concerned rather than worried

Lastly, "worry" often trumps "concern". Worrying is a way of dwelling on negative outcomes, and this constant re-enactment of what we dread will only stress us even more.

It's good to be concerned on the other hand, to think critically about consequences or possibilities. But then we must think critically about solutions, or sources of collaboration, and end our responsibility towards the risk.

May you choose to think in a "thriving" manner this week, rather than merely operating in survival mode.

S.A.’s No One
Real Estate Trainer
083 324 3434




While the EAAB is required by the Estate Agency Affairs Act to maintain and promote the standard of conduct of estate agents and to regulate the activities of estate agents with due regard to the public interest it also has the equal responsibility of supervising and enforcing compliance by all estate agency enterprises with the requirements of the Financial Intelligence Centre Act (“the FIC Act”). The EAAB, as the Supervisory Body of the estate agency sector, has been granted authority to impose administrative sanctions on estate agents when satisfied, on the basis of all available facts and information, that an estate agency enterprise or estate agent has failed and/or neglected to comply with the provisions of the FIC Act or with any order, determination or directive made in terms of the FIC Act...

IEASA National - Important Announcement Regarding IEASA Members And Future Membership

Notwithstanding that over the past year or so a lot of effort has been made towards the transformation of IEASA in terms of the Labour Act to create a Labour organisation, which is going well, and an Employer organisation, which has to a large extent not been successful.

A number of attempts have been made over the years to form new structures, the most recent being REBOSA, for estate agent employers. The board mandated certain individuals with responsibilities to establish REBOSA from within the IEASA principals structures. However the mandate was not followed and crucial elements such as transformation, co-operation and unity were not key in the execution thereof...

The Institute of Estate Agents, Western Cape - Active year ahead for WCIEA

This year, the Western Cape Institute of Estate Agents will hold over 200 training and workshop sessions, thereby enhancing its reputation as the most active of all the Institute branches in SA and the one with the most committed members.

Dianne Brock, the general manager, said however, that it is important that all members and potential members realise that training is not the Institute's sole function. The Institute plays a key role, says Brock, in representing the real estate industry with state, provincial and municipal authorities who otherwise would go ahead on a less well informed basis when legislating for the real estate industry - and who do quite frequently have to be informed where difficulties are occurring...

In our thoughts

In our thoughts this month,

  • Danie le Roux from Danie Le Roux properties passed away
  • Anne Porter from Anne Porter Properties husband passed away

Our thoughts and prayers are with these families in this time of sorrow.


Property Junction News will be opening up listings on PropertyJunction at no charge for the remainder of 2012. This means listing on will be free to all CyberAgent clients for the remainder of this year! In 2013 clients will be offered various packages that best suit their needs and budget with no obligation to continue with their services.

PropertyJunction, an Avusa Media Company, is the new kid on the block when it comes to buying or selling property - made effortlessly.

We joined forces with PA Media, SA's biggest independent property publisher to create a cohesive property focused brand that combines the strengths of both print and digital solutions that are best positioned for the property buyer/user market.

By doing this, we guarantee Estate Agents will have a diverse pool of quality potential buyers to advertise too, thus ensuring an exceptional property selling experience.

Want more info?
Send us a message at or give us a call now on +27 21 818 8607.

The PropertyJunction Team
Better homes. More often.
Quotation of the month

If you have the opportunity to play this game of life you need to appreciate every moment. A lot of people don`t appreciate the moment until it's passed. - Kanye West