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| Word from the editor |
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Dear CyberAgent user, You have one chance! Advertising, marketing, and the media's assault on the consumer has lead to a change in consumer's expectations and tolerance levels. Real estate media exposure led to increased consumer activity. Consumers want the option of not hearing from the estate agent and they are becoming more discriminate about what they listen to and watch. The consumer feels barraged with people trying to get their attention, are looking for ways to eliminate the estate agent and figure out how to get the information they want, without having to talk to an agent until they absolutely have to. Our CyberAgent application gives you the opportunity to market your properties on seven different websites simultaneously giving you maximum exposure at all times and getting the attention from the consumer that you want. The Internet has proven to be a fountain of wealth for some real estate agents while others get nowhere. How do the people who succeed online do it? What do they know that you don't know? The answers may be very simple. It's as simple as seven simple adjustments to your real estate website that you can usually do yourself that will bring those sales. Do you think that labelling your pictures can make a difference? OH YES, it can! Greetings! |
| No Doesn't Always Mean No |
Awhile back, I heard about a super salesperson who was extraordinarily successful prospecting by telephone. She seemed to have a real knack for it, even though she was fresh out of college - having no previous sales experience. The company's other salespeople had targeted a list of high-profile potential clients and had been calling repeatedly month after month without success. This young woman was given an opportunity to work through the same list... |
| Property Trader |
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Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga. Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription! |
| What's New ??? |
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| CyberAgent Training and Info Sessions |
We now provide you with FREE training session in the following areas;
During these training sessions more information will also be provided on:
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| PropertyGenie |
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Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers. With this in mind, PropertyGenie.co.za was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online. All CyberAgent users properties are now automatically updated and advertised
on www.propertygenie.co.za |
| CyberAgent & Ananzi |
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If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now! To read more simply click on the following link: |
| News |
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A warm welcome to all new Agencies:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at support@cyberprop.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237 Most Internet enquiries:
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| SA Hometraders |
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Now you can update directly to SAhometraders when you do a property update in CyberAgent.
USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.
USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.
If you are interested contact Karen on 011 955 9100 or complete the form on this link and we will contact you shortly.
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| Reep |
| Real Estate Success Online |
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Search Engine Optimization, or "SEO", is a discipline that takes a pragmatic approach to the Internet-and search engines in particular-to determine why some websites rank at the top of search results while others remain at the bottom. To rank websites, search engines use an algorithm or mathematical equation based on text and other factors. Therefore, in the location where you sell real estate, whether it is Los Angeles, Seattle, New York or Billings Montana, there may be up to 10,000 searches a month for terms like "your city real estate" and "your city homes for sale". Where do all these real estate sales go... |
| How to Turn Your Business Card Into a Referral-Generating Machine... |
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Quickly...pull out one of your business cards. Now turn it over. Notice anything? See, if you're like most agents you did NOT notice anything. Why? Because there's nothing there - It's blank. Well...that's all about to change. More than 30-years ago, the great Zig Ziglar coined the phrase, "Little Hinges Swing Big Doors." It's become one of my favorites over the years, because it perfectly describes how successful businesses are grown. The secret is to identify easy and affordable ways to LEVERAGE your ability to make money in your business... |
| Institute of Estate Agents of South Africa |
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CURRENT EVENTS - March 2007 Rentals
and Management Workshop Ten
Pin Bowling Golf
Day IEASA
Paintball VAT/CGT |
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The Estate Agent by the EAAB |
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| Quotation of the month |
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"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin, English biologist (1809 - 1882) |