Tel: +27 (0)11 955 9100
Newsletter - 12 March 2007
Word from the editor

Dear CyberAgent user,

You have one chance! Advertising, marketing, and the media's assault on the consumer has lead to a change in consumer's expectations and tolerance levels. Real estate media exposure led to increased consumer activity. Consumers want the option of not hearing from the estate agent and they are becoming more discriminate about what they listen to and watch. The consumer feels barraged with people trying to get their attention, are looking for ways to eliminate the estate agent and figure out how to get the information they want, without having to talk to an agent until they absolutely have to.

Our CyberAgent application gives you the opportunity to market your properties on seven different websites simultaneously giving you maximum exposure at all times and getting the attention from the consumer that you want.

The Internet has proven to be a fountain of wealth for some real estate agents while others get nowhere. How do the people who succeed online do it? What do they know that you don't know? The answers may be very simple. It's as simple as seven simple adjustments to your real estate website that you can usually do yourself that will bring those sales. Do you think that labelling your pictures can make a difference? OH YES, it can!

The editor

No Doesn't Always Mean No
by Tom Hopkins

Awhile back, I heard about a super salesperson who was extraordinarily successful prospecting by telephone. She seemed to have a real knack for it, even though she was fresh out of college - having no previous sales experience.

The company's other salespeople had targeted a list of high-profile potential clients and had been calling repeatedly month after month without success. This young woman was given an opportunity to work through the same list...

>> Read more

Property Trader

Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!

What's New ???

CyberAgent Training and Info Sessions

This picture was taken at a recent training session in the Garden Route

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Mobile
  • CyberAgent Mobile PC Version
  • Keep me Informed Function
  • Cell phone / Internet Module
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
17h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Western Cape Training Sessions

Date: 13 March & 27 March
09h00 to 12h30 - Beginners
11h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


February 9th and March 23th respectively

Chris Niemandt
Cell 082 432 6963


Welcome to PropertyGenie

Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers.

With this in mind, was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online.

All CyberAgent users properties are now automatically updated and advertised on

CyberAgent & Ananzi

Nearly 18 000 properties listed and growing!

If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now!

To read more simply click on the following link:


A warm welcome to all new Agencies:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:

Company Requests
Proplist - Head Office - Repo List CC 371
The Rental Giant 342
Wendy Machanik Properties 269
Realty Executives JHB South 211
Firzt Realty Company - Deez Realtors cc 114
No Agent Property in South Africa 103
Life Properties 87
Chas Everitt - Southern Suburbs 78
Kayaramina Properties CC 73
The Letting Agent 70
U 67
Angor Property Specialists 66
Proprop (Pty) Ltd - Head office 65
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Karen on 011 955 9100 or complete the form on this link and we will contact you shortly.

Check the value of any pile of bricks

There is only one way to find the value of a property, or to analyze suburb growth - REEP!

Reep is a unique online property evaluation tool and the perfect background check to any property investment.

All CyberAgent users are offered a 6 month trial period at no cost and with no further obligation. Now available with a direct link through your CyberAgent Office software.


Reep's search on both erf nº and address is very easy to use. I find that the area comparisons as well as their property valuations are quite accurate. The information and layout is presentable and easy to read.
Amanda Booysen - Caz Realtors

"I find that Reep definitely is an advantage to me as an agent as it gives vital information that assists you when dealing with both property buyers and sellers. I find that the property size comparisons and confidence indications are accurate and of great advantage".
Gilberto Manata - Property On Line

Real Estate Success Online

Search Engine Optimization, or "SEO", is a discipline that takes a pragmatic approach to the Internet-and search engines in particular-to determine why some websites rank at the top of search results while others remain at the bottom. To rank websites, search engines use an algorithm or mathematical equation based on text and other factors. Therefore, in the location where you sell real estate, whether it is Los Angeles, Seattle, New York or Billings Montana, there may be up to 10,000 searches a month for terms like "your city real estate" and "your city homes for sale". Where do all these real estate sales go...

>> Read more

How to Turn Your Business Card Into a Referral-Generating Machine...

Quickly...pull out one of your business cards. Now turn it over. Notice anything?

See, if you're like most agents you did NOT notice anything. Why? Because there's nothing there - It's blank.

Well...that's all about to change.

More than 30-years ago, the great Zig Ziglar coined the phrase, "Little Hinges Swing Big Doors." It's become one of my favorites over the years, because it perfectly describes how successful businesses are grown. The secret is to identify easy and affordable ways to LEVERAGE your ability to make money in your business...

>> Read more

Institute of Estate Agents of South Africa


Rentals and Management Workshop
(Western Cape)

Ten Pin Bowling
(SE Cape)

Golf Day
(Western Cape)

IEASA Paintball
(Pietermaritzburg/KZN Interior)


The Estate Agent by the EAAB


Quotation of the month

"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin, English biologist (1809 - 1882)