Dear CyberAgent user,

Hopefully by the next newsletter we can add more to the list. I am sure that most of you can still remember this phrase from last months newsletter. Well, we did it! We have added more to the list. Through our CyberAgent application your properties are now also updated to the property website of www.brabys.com

Who is Brabys.com?
Brabys.com is a comprehensive Online Business Directory, covering Southern Africa and the SADC regions. Brabys Holdings has been in existence for over 100 Years, and are experienced in the Directory business! Their database includes +/- 300 000 businesses ranging from local services e.g. plumbers, electricians to corporate companies like Standard Bank, Santam Corporate, etc and now also your company and properties

You might not remember the introduction phrase but you might remember the following; How save is my data? To which Jan answered, "We at CyberAgent have strict access control to our servers. All our servers are protected with secure passwords that are 128bit encrypted. Physical access to the servers is also controlled by identity verification and we are proud to say that our servers are hosted at Internet Solutions - definitely a leader in the field of server hosting." Good news! We are currently working on keeping a record of your data at a server of the Johnnic Communication Group which is hosted at MWEB.

REEP has come to the party! CyberAgent users now qualify for a 9 months no cost trial period.

"Somewhere someone knows someone that wants to buy or sell a property, and I want that someone to know about me" Read more about Roelof Vermeulen's second article of Online marketing for the estate agent

Being an estate agent is not easy. Trying to choose which agency to join is difficult. And if you think that is difficult, trying to choose the right software is even more difficult, well, so they say. As for choosing the right estate agency Institute of Estate Agents (Ieasa) national president Dr Willie Marais shares a few key considerations. When choosing the right software there is only one leader in the market, CyberAgent, so we say! Read more about what our application offers on www.cyberagent.co.za

Lastly, visit our CyberProp.com blog and place your articles, news or comments. Remember to mention your website in your posting. This will help all of us with website optimisation.

Greetings!
The editor

By Roelof Vermeulen for CyberAgent.co.za

One of the biggest challenges for any marketer is to understand how online marketing works, and then using their extensive marketing knowledge to their benefit in the Internet environment. The Internet is alive with different people, opinions and different communities. I have a friend in the UK, which I have never met in person. We are great friends that share almost everything with each other on forums and MSN chat. I was even invited to his wedding a year ago.

To many people the Internet are networks of computers that are linked to each other. Although in theory this is correct the actual Internet consist out of people. The people are driving the Internet and makes use of its diverse possibilities to run businesses, communicate and share information. The Internet is a society, not just a network of computers and certainly not just a place to put up a few billboards. This realisation will make a huge change in the way you approach your online business.

>> Read more

Estate agency is an almost unique form of selling. The estate agent is not selling something which belongs to them, but represents their client - the property owner. Agents act as a representative or intermediary between the owner and a possible buyer, using a mixture of skills to persuade customers to sell and buy.

One of the essential skills of an estate agent is good communication. Estate agency is a 'people' business - agents have to communicate with many different people - potential buyers and sellers, conveyancers and solicitors for example - and they have to be able to communicate effectively. A house sale and purchase is usually the largest single purchase that anyone undertakes and is consequently high on the list of the recognised 'stressors' in everyday life. Good communication on the part of the agent can reduce the stress enormously, can make a sale go through more quickly and efficiently and will ensure that customers come back to the agency with more business. This communication might be face-to-face, either in the office or in people's homes - or it might be by telephone or by letter.

>> Read more

We now provide you with FREE training session in the following areas;

• Gauteng
• Kwazulu Natal
• Western Cape
• and the Garden Route

During these training sessions more information will also be provided on:

• CyberAgent Mobile
  
• CyberAgent Mobile PC Version
  
• Keep me Informed Function
  
• Cell phone / Internet Module
  
• New developments in CyberAgent
  
• New Update Manager
  
• REEP (Real Estate Evaluation Portal)

Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!

www.propertytrader.co.za

Welcome to PropertyGenie

Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers.

With this in mind, PropertyGenie.co.za was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online.

All CyberAgent users properties are now automatically updated and advertised on www.propertygenie.co.za

Nearly 18 000 properties listed and growing!

If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now!

To read more simply click on the following link:
http://www.cyberagent.co.za/ananzi.shp

A warm welcome to all new Agencies:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at support@cyberprop.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:

&

Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.

http://www.cyberagent.co.za/traders.shp

SA PROPERTY WAREHOUSE invites all fellow Cyber Agent users to have all your property listings, linked with the SA Property Warehouse portal at no additional cost, as another advertising medium.

This portal is growing at a tremendous pace in regards to visits, and can only be of advantage to you.

In the current market situation one must make use of all additional marketing concepts to make your agency more visible in the field.

CyberAgent will link your listing automatically once you approve. For more information you can email info@sapropertywarehouse.co.za

Should you wish to update to this property website pls. forward a written request to support@cyberprop.com

So says Institute of Estate Agents (Ieasa) national president Dr Willie Marais, who notes: "Many factors come into play when trying to select an agency, or when trying to decide whether to start your own agency, but there are a few key considerations."

>> Read more

Opportunities..