Tel: +27 (0)11 955 9100
Newsletter - 16 July 2007
Word from the editor

Dear CyberAgent user,

Hopefully by the next newsletter we can add more to the list. I am sure that most of you can still remember this phrase from last months newsletter. Well, we did it! We have added more to the list. Through our CyberAgent application your properties are now also updated to the property website of

Who is is a comprehensive Online Business Directory, covering Southern Africa and the SADC regions. Brabys Holdings has been in existence for over 100 Years, and are experienced in the Directory business! Their database includes +/- 300 000 businesses ranging from local services e.g. plumbers, electricians to corporate companies like Standard Bank, Santam Corporate, etc and now also your company and properties

You might not remember the introduction phrase but you might remember the following; How save is my data? To which Jan answered, "We at CyberAgent have strict access control to our servers. All our servers are protected with secure passwords that are 128bit encrypted. Physical access to the servers is also controlled by identity verification and we are proud to say that our servers are hosted at Internet Solutions - definitely a leader in the field of server hosting." Good news! We are currently working on keeping a record of your data at a server of the Johnnic Communication Group which is hosted at MWEB.

REEP has come to the party! CyberAgent users now qualify for a 9 months no cost trial period.

"Somewhere someone knows someone that wants to buy or sell a property, and I want that someone to know about me" Read more about Roelof Vermeulen's second article of Online marketing for the estate agent

Being an estate agent is not easy. Trying to choose which agency to join is difficult. And if you think that is difficult, trying to choose the right software is even more difficult, well, so they say. As for choosing the right estate agency Institute of Estate Agents (Ieasa) national president Dr Willie Marais shares a few key considerations. When choosing the right software there is only one leader in the market, CyberAgent, so we say! Read more about what our application offers on

Lastly, visit our blog and place your articles, news or comments. Remember to mention your website in your posting. This will help all of us with website optimisation.

The editor

Online Marketing for the Real Estate Agent

By Roelof Vermeulen for

One of the biggest challenges for any marketer is to understand how online marketing works, and then using their extensive marketing knowledge to their benefit in the Internet environment. The Internet is alive with different people, opinions and different communities. I have a friend in the UK, which I have never met in person. We are great friends that share almost everything with each other on forums and MSN chat. I was even invited to his wedding a year ago.

To many people the Internet are networks of computers that are linked to each other. Although in theory this is correct the actual Internet consist out of people. The people are driving the Internet and makes use of its diverse possibilities to run businesses, communicate and share information. The Internet is a society, not just a network of computers and certainly not just a place to put up a few billboards. This realisation will make a huge change in the way you approach your online business.

>> Read more

Website Marketing - NOW also

Good communication is essential!

Estate agency is an almost unique form of selling. The estate agent is not selling something which belongs to them, but represents their client - the property owner. Agents act as a representative or intermediary between the owner and a possible buyer, using a mixture of skills to persuade customers to sell and buy.

One of the essential skills of an estate agent is good communication. Estate agency is a 'people' business - agents have to communicate with many different people - potential buyers and sellers, conveyancers and solicitors for example - and they have to be able to communicate effectively. A house sale and purchase is usually the largest single purchase that anyone undertakes and is consequently high on the list of the recognised 'stressors' in everyday life. Good communication on the part of the agent can reduce the stress enormously, can make a sale go through more quickly and efficiently and will ensure that customers come back to the agency with more business. This communication might be face-to-face, either in the office or in people's homes - or it might be by telephone or by letter.

>> Read more

Coming soon!

CyberAgent Training and Info Sessions

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Mobile
  • CyberAgent Mobile PC Version
  • Keep me Informed Function
  • Cell phone / Internet Module
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
17h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Western Cape Training Sessions

Date: 7 August and 21 August
09h00 to 12h00 - Beginners
12h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


3rd and 17th August 2007 respectively

Chris Niemandt
Cell 082 432 6963


Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!


Welcome to PropertyGenie

Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers.

With this in mind, was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online.

All CyberAgent users properties are now automatically updated and advertised on

CyberAgent & Ananzi

Nearly 18 000 properties listed and growing!

If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now!

To read more simply click on the following link:


A warm welcome to all new Agencies:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries:

Company Requests
The Rental Giant 670
Proplist - Head Office - Repo List CC 370
Wendy Machanik Properties 279
Realty Executives JHB South 230
No Agent Property in South Africa 96
Firzt Realty Company - Deez Realtors cc 92
Proprop - Hyper By The Sea 89
Proprop - Berea 79
Tybalt Properties 70
Homerent Durban - BHF 69
Firzt Realty - Melrose 69
Kayaramina Properties CC 68
Impact Estates 62
Nationlink Plattekloof 62
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.

Check the value of any pile of bricks

There is only one way to find the value of a property, or to analyze suburb growth - REEP!

Reep is a unique online property evaluation tool and the perfect background check to any property investment.

All CyberAgent users are offered a 6 month trial period at no cost and with no further obligation. Now available with a direct link through your CyberAgent Office software.


Reep's search on both erf nº and address is very easy to use. I find that the area comparisons as well as their property valuations are quite accurate. The information and layout is presentable and easy to read.
Amanda Booysen - Caz Realtors

"I find that Reep definitely is an advantage to me as an agent as it gives vital information that assists you when dealing with both property buyers and sellers. I find that the property size comparisons and confidence indications are accurate and of great advantage".
Gilberto Manata - Property On Line

SA Property Warehouse

SA PROPERTY WAREHOUSE invites all fellow Cyber Agent users to have all your property listings, linked with the SA Property Warehouse portal at no additional cost, as another advertising medium.

This portal is growing at a tremendous pace in regards to visits, and can only be of advantage to you.

In the current market situation one must make use of all additional marketing concepts to make your agency more visible in the field.

CyberAgent will link your listing automatically once you approve. For more information you can email

Should you wish to update to this property website pls. forward a written request to

How to choose where to work
Trying to choose which agency to join can be a confusing proposition for an estate agent, but there are a few critical factors to take into account.

So says Institute of Estate Agents (Ieasa) national president Dr Willie Marais, who notes: "Many factors come into play when trying to select an agency, or when trying to decide whether to start your own agency, but there are a few key considerations."

>> Read more

Institute of Estate Agents of South Africa

CURRENT EVENTS - July/ August 2007

Road Show - Riebeek Kasteel
(Western Cape)

Secretaries Day
(Western Cape)

IEASA Sports Day 2007
(Pietermaritzburg/KZN Interior)

New Compulsory Qualifications
(Western Cape)

Annual Convention
(SE Cape)
 16-Aug-2007 to 17-Aug-2007

Agent of the Year Awards

Annual General Meeting

IEASA Convention & Banquet
(Pietermaritzburg/KZN Interior)



for the agent, by the agent

In little more than three months, Leapfrog, a national real estate franchise agency has recruited 260 of South Africa’s top agents, opened 24 franchised operations and is aggressively seeking likeminded entrepreneurs and agents to join a national brand that is fresh and dynamic. A brand that has introduced a unique business model that is new to an industry that is in need of a little shaking up!

>> Read More

Quotation of the month

True originality consists not in a new manner but in a new vision.
Edith Wharton
US novelist (1862 - 1937)