Tel:
+27 (0)11 955 9100 |
Newsletter - 19 June 2007
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| Word from the editor |
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Dear CyberAgent user, I trust that you all had a good month and that the new Credit Act is not influencing your businesses in too many ways. The only "new" item that was brought under my attention is the Final Grant of Quotation that must be issued by the financial institutions. Should you have any information or even a bit of gossip pls. forward it to news@cyberprop.com One of the Estate Agencies using our CyberAgent software, Cape Route Properties, made the following stats available on where properties sales comes from in his business;
The Internet is his best source of sales. This was also reported by another CyberAgent user, one of the top agencies in the Tinus Strydom Property Group. Now if the Internet plays such an important role in your business why do we keep on getting complaints from Internet browsers? Let me share a few with you; I have been looking online to buy property since I am currently living overseas. I am disappointed in how out of date many of the property website are; and at how few agents actually respond to online requests for more info. I think they severely underestimate the power of the Internet as a marketing tool and a very "polite" one; May I have the courtesy of a response to my e-mail dated 6/7th June 2007 as a matter of urgency What is your Online marketing strategy? Do you have any? In this edition of our CyberAgent newsletter we take a closer look at Online Marketing for the Real Estate Agent. And in the next four months we will take a closer look at the following topics;
We are constantly look for avenues to advertise the properties of our CyberAgent users and will continue doing just that. Our newest avenue, www.funnel.co.za, one of South Africa's top search engines. Hopefully by the next newsletter we can add more to the list.
Lastly, visit our CyberProp.com blog and place your articles, news or comments. Remember to mention your website in your posting. This will help all of us with website optimisation. Greetings! |
| Online Marketing for the Real Estate Agent |
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By Roelof Vermeulen for CyberAgent.co.za
Introduction If you are making a living as an estate agent you can be proud to be one of a few of the elite in a very challenging industry. It is no secret that only the best succeed in this very challenging industry.
Therefore when I first set out thinking on how to write this I had to understand that I was dealing with marketing professionals. The online industry are however very different and many top marketers are struggling to find their footing in this industry. However it is in most cases totally unnecessary as it is an industry that makes sense and is much easier to track statistically than the conventional marketing techniques... |
| Website Marketing - NOW also www.funnel.co.za |
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| How save is your data? |
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Hi John I recently heard a disturbing story about an agent in Jo'burg that was using cyberagent. It has been told that his data base was hacked into and all his contacts taken. Are these allegations true? Could you please shed some light on this story. Thank-you Just the fact that we at CyberAgent have never heard from this agent
you refer to is proof enough that this is an empty allegation. Our clients
are all concerned about the confidentiality of their data and none of
our clients would therefore ever keep an incident of this nature to themselves. I trust I have set your mind at ease - should you have any other questions
relating to this - please mail me on janATcyberprop.com |
| Coming soon! |
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| CyberAgent Training and Info Sessions |
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We now provide you with FREE training session in the following areas;
During these training sessions more information will also be provided on:
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| PropertyTrader |
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Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription! |
| PropertyGenie |
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Homebuyers today are increasingly using the Web to search for property - it's convenient, quick and hassle free. Because of this, real estate agencies are placing more emphasis on using the web as a marketing tool and it is established that by 2008 more real estate advertising money will be spent online than in newspapers. With this in mind, PropertyGenie.co.za was designed to showcase the listings of South Africa's leading real estate agencies and give customers a single portal through which to find property online. All CyberAgent users properties are now automatically updated and advertised
on www.propertygenie.co.za |
| CyberAgent & Ananzi |
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If you are not yet advertising on South Africa's biggest and most popular search engine with over 10 million page impressions monthly, it is time to register now! To read more simply click on the following link: |
| News |
| SA Hometraders |
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Now you can update directly to SAhometraders when you do a property update in CyberAgent.
USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.
USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.
If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.
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| Reep |
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| ...fly on our wings |
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| Tips for success |
From: www.startups.co.uk |
| Institute of Estate Agents of South Africa |
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What are the objectives of the IEASA? The Institute of Estate Agents is a non-profit organisation whose main objective is to protect, enhance and further the interest of estate agents. The Institute is therefore the official mouthpiece of the real estate fraternity and represents the industry in negotiations with government, local authorities and lending institutions. While the Institute is not a statutory body and therefore does not
have legislative powers, it encourages the highest level of professionalism
in real estate and governs the conduct of its members. |
CURRENT EVENTS - June/ July 2007 IEASA
Action Cricket Day Urban
Densification - Mosselbay Urban
Desification in Knysna IEASA
Golf Day A
Night at the Race Personal
Tax Workshop for all Commission Earners Developments:
Townships & Sub-Divisions FICA
Workshop Road
Show - Riebeek Kasteel Secretaries
Day IEASA
Sports Day 2007 |
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The Estate Agent by the EAAB |
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| Workshops on the NATIONAL CREDIT ACT. |
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ICG Learning Solutions is offering a one day course on all the aspects of the NCA. If you are aware of any of your colleagues who may benefit from attending one of our NCA workshops, please refer them to me. My contact details are: Linda Lourens Our next available Workshop date will be as from the 12th July 2007 as listed below. Course Dates Courses are fully-facilitated and interactive and can be run at corporate venues, or at outside venues in Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth, Bloemfontein and Polokwane. All learners will receive a certificate and relevant reference material. Intec College will also run special courses to train debt counsellors. This is a crucial to the successful implementation of the NCA, as there are currently not enough fully-qualified people to refer over-indebted individuals as set out in the Act. Our infrastructure and national presence is a substantial advantage, thanks to our backing from Educor and Naspers. The benefits of 100 years of distance learning expertise ensures that we can facilitate national roll-outs of such training. All registration forms along with proof of payment must please be faxed or emailed to me. If you require any further information, please do not hesitate to contact me. My contact details are listed below. |
| Quotation of the month |
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"A good estate agent can't straddle two camps" |
Property
trader is a free real estate magazine, targeting all sectors of the South
African residential property community. The publications provide compelling
local market editorial with informative national features and columns
delivering a truly unique perspective for those of you interested in the
property market. As a group we currently publish in excess of 60 million
pages of advertising per month via more than 400 000 issues weekly in
the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.
Nearly
18 000 properties listed and growing!
