Tel: +27 (0)11 955 9100
Newsletter - 31 March 2008
Word from the editor

Dear CyberAgent user,

Can I call you blind? Can I call you dumb? I am sure that most of you can still remember my questions to you. Great was the response and positive thereto I must say. A great wake up call to those with listings on our and affiliated websites. A big thank you all our CyberAgent users who are now listing correctly and answering on Internet enquiries.

Dear Ingrid-san,

First of all, thank you very much for all your arrangement. I tried to contact you over phone and SMS last night but I could not. Anyway, as a reply to you, we would like to take the following house (Reference Number 485659). Kindly let me know what the procedure is. Anyway let me call you again for further understanding today.

Again, thank you very much for all your arrangement. Waiting for your reply and thanks

Best regards

Is it not nice to receiving emails like this?

Estate Agents around the country who have are not registered could stand to lose millions of rands in commission from sellers should they decide not to pay the commission due to the Agent not being registered. Further more unregistered agents were warned that they have no recourse to the law if they are not paid their commission. Read more in Estate agents in commissions’ fiasco

Great news this month is that CyberAgent and updating to our websites now make provision for two new currencies, the Mauritius Rupees and Israeli New Shekel.

New to our CyberAgent application is our CyberAgent Anywhere edition, an online system. Launch at the end of October 2007 CyberAgent Anywhere now top the scale with over 300 users and has just launch in Nigeria. A warm welcome to Gerald Ohadomere our representative in Nigeria! If you are a CyberAgent user your properties automatically updates to

The editor

It's here!

With the latest innovation from USP Designs, you can expect your office to be a little quieter from now on. At USP Designs, we understand that time spent behind a desk, is money lost, therefore we have invested a great deal of time in developing software that allows the agent to spend less time in the office, leaving more time seeing clients and the office in full control at all times.

CyberAgent Anywhere has incorporated the most commonly used functionalities of the CyberAgent package into an online application. It is extremely helpful for agents and agencies who wants to manage and list their data from any platform with an Internet connection, anywhere and anytime and for agencies and franchisors that wants to see what is happening in their office or group. Working on a workstation, on a laptop or on a PDA, this one is for you!

>> Read More


Website Marketing - Updating to 20 websites from the 14th of April

Click Here for printable .pdf file

What is Properazzi?

  • is the largest international property portal in Europe. They display properties throughout Europe, North Africa and India ¡V in 50 countries altogether!
  • On, home buyers, investors and real estate lovers can search over 4 million properties for sale or for rent, with detailed descriptions and photos, and in over 20 different languages.
  • links back to over 10,000 real estate agents in Europe, North Africa and India and now South Africa, providing them with active leads from all over the world.
  • No effort is required by real estate agents to upload their properties onto
  • Launched in March 2007, Properazzi was set up in 2006 and is backed by top-tier Luxembourg venture capital fund Mangrove Capital Partners (Forbes VC Midas List, seed investors in Skype).
  • The Properazzi team operates in over 50 countries from our Barcelona offices. Our 25-strong team is composed of 10 nationalities and speaks 15 languages ¡V and we are all passionate about real estate and new technologies.

Traffic and numbers
How many visitors and where do they come from


  • Our visitors include cross-border property hunters, expatriates, second-home seekers, professional investors, retirees and real estate lovers. The average Properazzi visitor is internationally-oriented, affluent and comfortable using the Internet.
  • Home-seekers on Properazzi come from over 150 countries!

Top 10 countries are:

  • UK
  • Spain
  • France
  • Italy
  • Germany
  • Portugal
  • Ireland
  • Netherlands
  • Poland
  • US


  • Monthly Page Views: 4,000,000
  • Monthly Unique Visitors: 800,000

Other statistics:

  • Number of property listings: 4,000,000
  • Countries with active listings: 50
  • Number of listing agents: 10,000+
  • Countries of origin of visitors: 156

Since commercial launch, Properazzi's traffic continues to experience double-digit monthly growth. Properazzi has been identified by leading media companies as an essential tool for buyers searching for real estate abroad.


The new rates valuations - Jill Corfield


I was training the subject of “Contract Law” to one of my corporate clients today and the subject of the new valuations that the Municipalities are placing on everyone’s properties was obviously very much on everyone’s mind. This led me to thinking …………..

Will buyers now be asking the question “What is the [market value] valuation that Municipalities have placed on this property?” If high, will they then be nervous of having to pay high rates in the future – will this impact on their decision to go ahead and buy?

If the valuation is way less than the asking price, will the buyer then be saying “Am I paying too much for this property?” It is not quite the same as the old days when the purchase price was always higher than the municipal value.

I think agents will be expected to ascertain this figure when taking the mandate in the first place!

Jill Corfield - Corfield School of Real Estate
Tel: 031 303 3735 - Fax: 031 303 3739 / 086 619 1566
083 324 3434 -


Are you ready?

New regulations regarding training qualifications for estate agents from the Department of Trade and Industry are scheduled to take effect from April 1. Are you ready?

The new curriculum is welcomed as it is beneficial to consumers and the industry in general. It’s also far more specific and honed to suit the complex and ever-evolving requirements of the real estate industry, encompassing a wide range of knowledge and skills incorporating legislative issues, marketing and finance, property management and estimations of market value, among many others...

>> Read More


CyberAgent Training and Info Sessions

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Date: 8 April and 22 April 2008
09h00 to 12h00 - Beginners
12h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


3 April and 17 April respectively

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!

Estate agents in commissions’ fiasco

Thousands of estate agents aren’t legally entitled to commission from sellers – licence fiasco.

Thousands of estate agents aren't legally entitled to claim their commissions. This means their selling efforts, if their clients cotton on to their status, could be in vain.

That's the upshot of the latest estate agency licence fiasco...

>> Read More


What's new in Property Genie

To all CyberAgent users;

I wanted to update you on Developments on We launched our new development section in December and have had a great response with over 21 000 page views for that section in January!

Please take a look at

We charge R2 500 for the Main Feature on the landing page and R1 100 for the Smaller Features - the other Classic Listings are only R500 and I'm sure you'll agree we can hold quite a bit of information for clients.

Its basically a mine-website within our portal.

All we require is booking forms signed and commitments for at least 3 months with material and photo's sent to or couriered to our offices.

Kind Regards
Sonja Steincke
National Accounts Manager
Tel: (021) 481 6167
Web Page:


A warm welcome to all new Agencies February 2008:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact Fanie at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries January 2008:

Company Requests
The Rental Giant 535
Wendy Machanik Properties 241
No Agent Property in South Africa 162 159
Proplist - Head Office - Repo List CC 147
Impact Estates 144
The Letting Agent 94
Proplist - Protea North t/a Pulemo Properties 77
Homerent Durban - BHF 77
First League Properties 72
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.


Check the value of any pile of bricks

There is only one way to find the value of a property, or to analyse suburb growth - REEP!

Reep is a unique online property evaluation tool and the perfect background check to any property investment.

All CyberAgent users are offered a 6 month trial period at no cost and with no further obligation and when you sign up you get an additional three months. Now available with a direct link through your CyberAgent Office software.


Reep's search on both erf nº and address is very easy to use. I find that the area comparisons as well as their property valuations are quite accurate. The information and layout is presentable and easy to read.
Amanda Booysen - Caz Realtors

"I find that Reep definitely is an advantage to me as an agent as it gives vital information that assists you when dealing with both property buyers and sellers. I find that the property size comparisons and confidence indications are accurate and of great advantage".
Gilberto Manata - Property On Line

IEASA - New draft rules for Estate Agents

A REVISED version of the government’s proposed regulations to introduce compulsory qualifications for estate agents is now available, says the Institute of Estate Agents of South Africa (IEASA).

IEASA president Dr Willie Marais says while the revised draft is fairly similar to the original proposals the government issued last year, there are significant changes. These include a proposed admission exam in addition to the certificate in real estate which agents must obtain, and the deadline for existing agents to qualify has been extended by a year. However Dr Marais says at this stage these are still only proposals and the regulations must still be signed off by the Minister of Trade and Industry, and be published in the Government Gazette.

>> Read More

Purchaser's Cooling Off Right - Guidelines for Estate Agents

The following guidelines are issued by the Estate Agency Affairs Board to assist estate agents in discharging their legal and ethical duties when negotiating a transaction which is subject to the cooling off right provided for by the Alienation of Land Act 68 of 1981 ['The Act’]. Clause 2.1 of the Code of Conduct states that an estate agent may not ‘do or omit to do any act which is or may be contrary to the integrity of estate agents in general’, while in terms of clause 2.2 an estate agent must protect a client’s interests to the best of his or her ability, with due regard to the interests of all other parties concerned. Failure to comply with the guidelines may constitute a contravention of these clauses, and/or the other clauses of the Code of Conduct referred to in the guidelines specifically.

>> Read More

Higher qualifications to spur real estate industry

The first ever group of SA estate agents to receive NQF4 qualifications were awarded their certificates during a ceremony at Unisa this week (subs Monday 10 March).

This is a big step forward in raising professional levels in the local industry, says Neville McIntyre, CEO of Jigsaw, the holding company of the Development and Training Academy of Southern Africa (Ditasa), which trained the agents. Jigsaw is also the holding company of leading estate agency groups Aida National Franchises, ERA Real Estate, Realty 1 International Property Group and My African Properties (MAP).

>> Read More

Quotation of the month

Nobody will believe in you unless you believe in yourself.
Liberace - US pianist (1919 - 1987)