Tel: +27 (0)11 955 9100
Newsletter - October 2010
Word from the editor

Dear CyberAgent user,

“How do I get my listings to stand out”? This is a regular question that the CyberAgent support desk receives. Just remember that you are competing with other estate agencies on the same web pages and if your listings are not looking good you will not attract the attention. No longer can the photo of the toilet be the main photo. Here are just a few pointers to keep in consideration;

  • Ample and good quality photos
  • Descriptions under the photos
  • Go that extra mile and add frames to your photos
  • Add floor plans, virtual tours and U-Tube links
  • Description.. description.. description. The Internet browser is hungry for information. Give it to them!

Hera was the wife and one of three sisters of Zeus in the Olympian pantheon of classical Greek Mythology. Her chief function was as the goddess of women and marriage. Hera is also the name of our latest server at Internet Solutions (IS). Here at CyberAgent we have to ensure that our clients the estate agency, estate agent and Internet browser gets the best server and therefore a fourth server was added to Mona Lisa, Xavier and Morpheus.

A couple of months ago we reported that CyberAgent and SAPTG will be working closely together. Well, it’s here! Read more CyberAgent & SAPTG

Lastly, don’t forget that as an employer your PAYE Interim Reconciliation for Employers must be submitted to SARS by end of day Friday 29 October 2010.

Until next month!
The editor

NEW: CyberAgent & SAPTG

Canvassing made easy with CyberAgent and SAPTG's collaborative new offering

When real-estate software giants, CYBERAGENT, and South Africa’s most comprehensive property data resource, SAPTG, join forces, it's a match made in heaven. This collaboration sees the end of frustration for thousands of property professionals around the country as a ground-breaking new offering combines the latest software with a reliable and enriched data platform.

CyberAgent Programme Enhancements

CyberAgent Anywhere

A new history drop down list has been added to the Property and Contact Manager modules.
It will record the last 20 properties/contacts viewed. On selection, your browser will navigate to the selected property/contact.


From our domains & email desk

Slower connectivity for MWeb subscribers

MWeb recently announced that they will no longer pay other local internet service providers (ISPs) e.g. Telkom for local transit bandwidth. From Thursday, 28 October all traffic between MWeb and other local ISPs that do not "peer" with MWeb directly will be routed internationally.

Peering refers to the interconnection of administratively separate Internet networks for the purpose of exchanging traffic between the customers of each network...

Unfortunately our hosting company Hetzner (with whom we have a dedicated server and which is where our domains and emails are setup) do not "peer" with MWeb

How will this affect you:
What we have to stress is that it may take longer for you to send and receive email...

From our Webmaster

6 Quick Tips For Writing Effective Property Listings

A lot of potential buyers look to the Internet and magazine and newspaper listings when looking for property. For this reason it is imperative that your property description is as well written and attractive as possible. The last thing you want to do is waste valuable advertising space and money with a boring listing. Here are some tips to make you listings effective in selling a property...

From our Support Desk

Build 3.100.1487 is now available. Please make sure that you are running on this version.

How can I access my Internet enquiries manually?

To make sure that you don’t miss out on any Internet enquiries follow the following steps;

Log in with your Username and Password and click on Property Enquiries to view your property enquiries for the month

Under this log in you will also find other stats that you will find interesting and of help.

Properties not showing on IOL

The rule is that unless the agent manually verifies that an old listing is still available, properties older than 12 months are no longer being displayed. The reason is that the vast majority of them are off the market or sold and we get complaints from users and agents alike as a result.

Having said that, it is unfair to exclude legitimately available old listings without giving the agents a chance for recourse - hence the manual verification process.

To manually verify,

the agent needs to login or register to IOLProperty and
change the listing status to "Still For Sale" for those older listings that are still available at this page.
Note that to see all his/her listing the agent must register with the email that is displayed on the listings - in this case:

Should I register as an IOL user?

Not compulsory, but it is highly recommended (at - using the email address that appears on their listings) - even those coming through Cyber. Its a simple system that requires very little input from the agents - only what is absolutely necessary. We've put it in place for a number of reasons, but by far at the top of the list is data quality - we got beyond frustrated with old/inactive/sold/junk listings & inactive/unresponsive agents, the host of problems and complaints that come from them and the overall negative impact on IOLProperty as a result.

Here's how it works:

  • Our users's leads are send by email to the agents.
  • Each email has a unique "one-time-key" in the link that you click to view the details of the lead on IOLProperty.
  • When you click on it to view the lead, you will be taken straight to the page without having to login/register etc. It contains instructions on what to do.
  • At that point the agent needs to update the status of the property (highlighted in yellow below) and then contact the client with the details provided.
  • If the agent does not update the status we assume they haven't actioned it and then they'll receive this weekly reminder email.
  • The agents can then register & login to view ALL previous leads.
  • Insider info - agents who regularly update their listings' status are going to be rewarded with more exposure & leads, and even more so going forward.

All in all, better for the users, better for the good/hard-working agents and better for us...

Grant -

Should you experience any problems or have any questions, please contact our support desk on 011 955 9100 or email


Website Marketing - Now more than 100 websites!

Click Here for printable .pdf file

Monthly Stats - End September 2010

Internal Site Page Impressions Total Users Unique users 2,981,335 488,048 232,912 179,613 30,894 19,018 619,183 27,105 11,143 692,154 15,809 6,442 5,238 675 826 981,433 35,992 11,016 60,317 10,183 7,019 73,985 2,928 733 5,781 1,228 1,146
Sub Totals: 5,599,039 612,862 290,255
External Site Page Impressions Total Users Unique users 511,687 32,080 2,994,879 175,540
Sub Totals: 3,506,566   207,620
Portals Page Impressions Total Users Unique users 14,078,025 575,803 51,162 22,624 1,088,378 329,152 860,043 169,479 25,668,663 705,230
Talent Ocean 1,712,311 240,129
Sub Totals: 43,458,582   2,042,417
GRAND TOTALS: 52,564,187 612,862 2,540,292


CyberAgent Training and Info Sessions

We provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Dates: 2nd and 16th of November
09h00 to 11h00 - CA Beginners
11h00 to 13h00 – CAA & Sales
12h00 to 16h00 – CA Sales & Advanced

Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


29th of October and 12th of November respectively

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


A warm welcome to all new Agencies September 2010:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237


To the editor

To the editor

Hi there

It was interesting to see your comments on agents overseas. I have recently returned from the UK in the last year. I moved there in 2006.

When I was there I applied for a job at Blundells a large Estate Agency in the East Midlands. What was interesting was that they had the agent who did the valuation, the agent who listed the property and managed it and then the negotiating agent when an offer was on the table.

The agents work on a set salary which was then 12 000 POUNDS per annum. The commission that was payable by the seller was then put into the selling office and split between admin staff as well as agents so everybody earned from the sale. Very very different from here and the amazing thing was that no exams needed to be done.

I explained that here we are trained to do all three and write exams, and how did the seller feel about three different agents dealing with their property and how do you build up a relationship with the client?

On top of this if an agent meets a prospective client and takes them through the property the seller pays an additional fee each time this happens. Normal practice is that the office makes the arrangements with the seller and the prospective buyer goes through on their own.

Thought this was very interesting but chose to follow a different profession while there.

Kim Finch

To the editor

How's this for hits? We’ve loaded the office to Google maps and in the last 30 days we had 2574 people/users seeing our business listing as a local search result, 129 times people/users showed interest in our business listing (11 users clicked for more info on the maps, 118 clicked to our PE CEI website).

I think that's absolutely awesome, don't you?

Charlotte Vermaak
Sales Manager
Port Elizabeth
Chas Everitt International Property Group

Send your viewpoints to

EAAB – Exemption from the Professional Designation Examination



The closing date for being able to present any further PDE Exemption Certificates to Principals/Non-Principals for the Cape Town and Durban areas has now past.

As from end of November, should you feel that you qualify for the PDE Exemption please contact the Education Dept and request them to verify the records that we hold for you. For the Principals/Non-Principals that qualify for the exemption, their certificates will be printed in the print run after the PDE Award Ceremonys have taken place and will be posted to you via registered mail...

IEASA - The Property Sector Transformation Charter

By: Pam Snyman September 2010


It is important to note that this summary is based on the DRAFT Property Sector Charter that is to be gazetted soon and is subject to change after public comment.

1. Transformation is a mechanism by government using Broad-Based Economic Empowerment to enable the participation of the previously marginalised in the main stream economy.

2. Charters are documents that guide the implementation of the process...

The AGENT makes all the difference

Recessionary times are reflective in the current consumer perception of the real estate industry in America, according to J.D. Power and Associates’ 2010 Home Buyer/Seller Study. “Although the study focuses exclusively on the American market, there are many parallels that the South African real estate market can draw in relation to this study,” says Adrian Goslett, CEO of RE/MAX of Southern Africa...

Nuus van: Megador Eiendomsagentskap

Wil net vir julle span daar by Cyber Agent sê julle is die BESTE!

Ek doen die NQF5 kwalifikasie vir die Prinsipale/Agentskap onder baie moeilike omstandighede. Maar met CyberAgent as deel van my Besigheid het ek gemoedsrus dat ek met die min tyd tot my beskikking, ek die maksimum blootstelling kry op die internet vir my eiendom.

As ek nuwe eiendom laai op die stelsel kry ek 60% van die tyd dieselfde dag nog navrae op die eiendom. Ek het gister binne 30min ‘n navraag gekry, afspraak gemaak en die eiendom aan 3 voornemende kliente gewys.

Met NQF5 die volgende;

Die beste is: Omdat ons baie “bewys moet lewer” van hoe ons besigheid bedryf en watter admin stelsels/ internet blootstelling ons inplek het om dit te doen, kan ek net my TOTALE CYBER AGENT print. Dit is opgesom in 2 bladsye, internet gebaseer, en dan het ek nog die telefoniesebystand.

Dit noem ek nou regte besigheidsvennote. Ek kan nie dink hoe enige Eiendoms Agentskap sonder CyberAgent besigheid kan doen nie – ek kan nie.

Groete uit Bloemfontein


Agent Strategies: From Pretty Things to Closings

By: Alice Allan -

My strategy for online marketing and lead generating revolves around knowing my audience. As the owner and author of, I know that my readers are young, female, and their lives probably don’t revolve around interest rates and HOA dues.

I defined my niche by working with my real estate coach, Darin Persinger. My niche makes it easier to know who I’m writing to, and who I’m trying to work with. It has caused the climb to be a fun one! My job is to educate my sphere, and establish myself as the authority, in the most to-the-point, readable way possible...

Quotation of the month

I would rather live in a world where my life is surrounded by mystery than live in a world so small that my mind could comprehend it.