|Word from the editor|
Dear CyberAgent user,
What is a real estate agent?
Indeed these descriptions are a mouth full and does sound good but does your buyer or seller know that;
As an agent is it not time to set rules for buyers and sellers to adhere to? Send your viewpoint to email@example.com.
Matching the requirements of a serious buyer with the asset of a serious seller is almost like completing a challenging puzzle, says Adrian Goslett, CEO of RE/MAX of Southern Africa. Aside from working hard, agents also need to work smart, and gleaning as much information as possible from both the buyer and seller is the only way to ensure the correct puzzle pieces fit together. Read more in Serious about success
So how do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out? Top 10 Tips for Great Listing Copy by propertyadguru.com
100! Weve done it! CyberAgent through our CyberProp.com website is now in affiliation with over 100 websites! Weve just done a deal with the Talent Ocean group (54 websites). Each and every sites does between 175 000 and 200 000 page impressions and receives unique visitors of 15 000 25 000 individually per site. Together the sites achieve nearly 3,5 million page impressions with over 200 000 unique users. For a full list of Talent Ocean websites see From our webmaster.
You cannot afford to say NO to CyberAgent.
CAA speed enchancements
Due to client requests, CyberAgent has added 9 new reports to the sales module.
Most of these reports uses the commission splits to calculate values
The internal reference number length has been increased to 50 characters.
Added "Final" to Sale Status- Now has Conditional, Unconditional and Final. You can filter on this status
|Mapping on CyberProp.com|
As mentioned in a previous newsletter, USP Designs has added mapping to www.Cyberprop.com, its clients as well as affiliated websites.
With this in mind, we now are able to display a map and plot agencies on that map, yet again, a first for the industry.
A web user can now zoom into a particular area on the map and request a display of all Real Estate Agencies for that area. The user can define what area they wish to buy in and then see which agencies are nearest to that area. The area can be as broad as the whole of Southern Africa or it can be focused right down to suburb level.
To help us speed up this process, we ask if you would please enter your agencys mapping coordinates.
If you are a CyberAgent Professional/Lite user;
you can use CyberAgent desktop application, Under Site Update we have added a new Map Agency Coordinates button.
Clicking on this button, will open a web page where you will be able to enter your coordinates.
users can find the link under Agency Setup Menu option.
On this page, is a quick find, which will help you to navigate quickly to the suburb where your agency is located. Once you have located your suburb, simple click on the map to plot where your agency is. This will add a pointer and retrieve the coordinates for you. Then Click on the Update button to save the coordinates to our database.
Please remember to be as accurate as possible. This will help prospective clients find your premises quickly.
011 955 9100
|In the news|
|From our webmaster|
Good news! As from May 2010 your properties will also be advertised on the following websites;
1. www.talentocean.co.za – Talent Ocean Main site
Example of advert;
For any enquiries please mail firstname.lastname@example.org
|To the editor|
A very good morning to you all,THANK YOU! THANK YOU, THANK YOU!!!!!!!!! After all my begging to change the way the photos are loaded some-one eventually did it. All I can say is WOW! This is really going to make a huge difference in our day.
AND the web is now up and running even faster (after 3 weeks of sheer frustration).
Thanks a stack everyone for all your efforts. It really is appreciated.
Have a great day
Editor: Thank you for your email Wendy. At CyberAgent we always strive to give it our best. Be on the lookout for future enhancements.
I have been trying to get hold of an agent who has listed a property. Randburg, Sundowner, Price: ZAR 1,500,000.
He does not return my calls nor is he acknowledging my messages. I have email him on his 7 listings. Can I please speak to someone who can assist with this query? I would like to know if the property is available. ? Can I be referred to someone else if possible.
Editor: I cannot believe that after years of educating estate agents we still get emails like this. Principals, I have one word for your.. FIRE! Fire those agents that cannot do their work. Dont let them damage the name of your business.
|Serious about success|
|From our Support Desk|
|Website Marketing - Now more than 100 websites!|
|Monthly Stats - End March 2010|
|CyberAgent Training and Info Sessions|
We provide you with FREE training session in the following areas;
During these training sessions more information will also be provided on:
A warm welcome to all new Agencies March 2010:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at email@example.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237
Most Internet enquiries March 2010:
|IEASA - The institute of Estate Agents and the Estate Agency Affairs Board - What's the difference?|
There's a world of difference between the Institute of Estate Agents of South Africa (IEASA) and the Estate Agency Affairs Board (EAAB). Unfortunately, a lot of people confuse the two organisations, which causes frustration all round. We'd like to unravel the mystery...
|News from Chas Everitt / New licence model clicks with top agents|
The new Notebook licensing concept recently launched by the Chas Everitt International property group is catching on like wildfire among top-performing agents and independent estate agency principals.
We have issued more than a dozen Notebook licences in the past few months, says Barry Davies, the groups director of franchising, in areas as diverse as Rustenburg, Bloemfontein, Walkerville near Johannesburg and Montagu in the Southern Cape, as well as Witbank and Brits...
|Top 10 Tips for Great Listing Copy|
Weve looked before at how easy it can be to make unintentional errors when writing up your listings. Embellishments can creep in without you realising, and comments that focus on one type of buyer can end up turning off other potential clients.
So how do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?
Here are propertyadguru.coms Top 10 Tips for Great Listing Copy...
|Quotation of the month|
Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.