Tel:
+27 (0)11 955 9100 |
Newsletter - July 2010
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| Word from the editor |
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Dear CyberAgent user,
“I have been a principal for over 12 years and have decided at my age that I will only be working for probably another 5 years. Given my history and expertise I don’t believe that I should be obliged to re-qualify. I do not believe that there is any reason for me or principals of my experience to re-qualify for a qualification that is set by people who don’t have my experience in the industry.” This was send in by one of our CyberAgent users. Do you feel the same? Principal’s qualification with the new Estate agency Boards Educational System Is Facebook part of your plan? Or should I rather ask, how to I make Facebook part of my online marketing strategy? This is a question CyberAgent staff is asked regularly. Most CyberAgent users (estate agencies and agents) will argue that being on Facebook is a smart move due to the massive audience it captures. Unfortunately, if you don’t do it correctly all your efforts will be wasted. Five Facebook Pitfalls and How to Avoid Them Good Luck! |
| Programme Enhancements |
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| Principal’s qualification with the new Estate agency Boards Educational System |
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| CyberAgent now has an Advert Generator Module |
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We received so many enquiries about this module that we place this article for the 3rd month; The idea behind this module is so that the agency can generate its own adverts for newspaper or for distribution as a pamphlet. The module has 20 templates to choose from. The templates range from a single listing advert, up to a 30 listing full page advert spread. Each template has its own top margin, bottom margin, left and right margin images for the agency to setup.( As required by template)
The module is split up in 5 pages.
Each advert campaign is given a name, date published and a template selection.
On the property selection page, you can filter based on certain criteria. You then add the listing to the advert campaign
You can add, remove and reorder the selected listings. On Page 3 is the advert campaign setup. This includes captions note detail and picture selection
On page 4 is the advert layout page, here you select margin images and company logo if required by template
Page 5 is for printing the advert campaign.
Template 5 with the right images and text input would look something like this
For more information on this module, please contact Support@cyberprop.com |
| From our Domains & Email desk |
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| From our Webmaster |
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| From our Support Desk |
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| Website Marketing - Now more than 100 websites! |
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| Monthly Stats - End June 2010 |
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| CyberAgent Training and Info Sessions |
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We provide you with FREE training session in the following areas;
During these training sessions more information will also be provided on:
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| News |
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A warm welcome to all new Agencies June 2010: We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at support@cyberprop.com or phone us at: +27 (0)11 955-9100 or 086 112- 9237 Most Internet enquiries June 2010:
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| EAAB/Services SETA meeting – 13 July 2010 |
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Introduction: All service providers within the Real Estate industry were invited to a meeting held at the EAAB offices in Hydepark, Johannesburg on the 13th July to discuss issues ranging from funding, the Professional Designation Exam (PDE), etc. The meeting was addressed by Mr. Ivor Blumenthal, CEO of the Services Seta, and Mr. Clive Ashpol from the EAAB...
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| IEASA - Estate agencies on the hunt for staff should offer some incentives to assist |
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However, warns Ashton, if the agencies are to be successful in attracting staff, they will have to consider adjusting their payment systems and start offering a few “carrots or sweeteners”...
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| News from Bill Rawson (Rawson Properties) |
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Estate agents who cannot find buyers have only themselves to blame While it is true that people are not leaping into property investment with anything like the same confidence that they showed in 2006/2007, estate agents who cannot find buyers right now probably have only themselves to blame, says Rawson Properties Chairman, Bill Rawson...
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| Five Facebook Pitfalls and How to Avoid Them |
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From propertyadguru.com;
With that in mind, we’ve put together the top five things to avoid if you want to make sure your efforts on Facebook don’t go to waste...
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| Quotation of the month |
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To play it safe is not to play. Robert Altman |
World
Cup 2010 is no longer here but the effects thereof is still with us. Most
real estate gurus were not happy with the sales that took place during
this period but do believe that the effect will still show for next 5
to 10 years. “A large percentage of those who came to South Africa
from overseas have been impressed by all that we can offer here at the
Cape and some are saying that it was the best World Cup ever. Of the 20
or more visitors to whom I have spoken, at least half have said that they
will be returning for another visit and all have said that they
now have a far more optimistic view of our country and its future.”
This according to Lanice Steward, Managing Director of Anne Porter Knight
Frank.
Cape
real estate agencies, now climbing out of the 2009 recession, are once
again on the hunt for staff, says Kim Ashton, manager of the Western Cape
Institute of Estate Agents’ Property Placements division, which is
responsible for staff recruitment.
As
more real estate agents get comfortable with Facebook, we’re seeing
plenty of great examples of business-enhancing Facebook profiles. But
as with any emerging marketing tool, there are also plenty of ways to
veer off track and end up driving potential clients away.