Tel: +27 (0)11 955 9100
Newsletter - July 2010
Word from the editor

Dear CyberAgent user,

World Cup 2010 is no longer here but the effects thereof is still with us. Most real estate gurus were not happy with the sales that took place during this period but do believe that the effect will still show for next 5 to 10 years. “A large percentage of those who came to South Africa from overseas have been impressed by all that we can offer here at the Cape and some are saying that it was the best World Cup ever. Of the 20 or more visitors to whom I have spoken, at least half have said that they will be returning for another visit and all have said that they now have a far more optimistic view of our country and its future.” This according to Lanice Steward, Managing Director of Anne Porter Knight Frank.

I have been a principal for over 12 years and have decided at my age that I will only be working for probably another 5 years. Given my history and expertise I don’t believe that I should be obliged to re-qualify. I do not believe that there is any reason for me or principals of my experience to re-qualify for a qualification that is set by people who don’t have my experience in the industry.” This was send in by one of our CyberAgent users. Do you feel the same? Principal’s qualification with the new Estate agency Boards Educational System

Is Facebook part of your plan? Or should I rather ask, how to I make Facebook part of my online marketing strategy? This is a question CyberAgent staff is asked regularly. Most CyberAgent users (estate agencies and agents) will argue that being on Facebook is a smart move due to the massive audience it captures. Unfortunately, if you don’t do it correctly all your efforts will be wasted. Five Facebook Pitfalls and How to Avoid Them

Good Luck!
The editor

Programme Enhancements

New Privileges added to CyberAgent Anywhere
If you log in as admin user you can go to agency setup->Agent defaults
On that page there are various options you can set for each agent.

Agent List - Basically which agents share info with currently selected agents
Property All/Own – Allowed to view/edit own or all
Clients All/Own – allowed to view/edit own or all

View Only Property = If yes, can only view properties and no editing
View Only Contacts= If yes, can only view contact and no editing
View Only Agents= If yes, can only view agent details and no editing

Contacts – Rights =
Own contacts only– can view/edit all own contacts only
View others sellers – can view/edit all own contacts – only view other agents sellers
View buyers only– can view/edit all own contacts – only view other agents buyers
View Others buyers and sellers– can view/edit all own contacts – only view other agents sellers and buyers
View all contacts -– can view all own contacts – only view other agents contacts

Property – Rights
Own property only– can view/edit all own listings only
For Sale or To Rent property – view all listings
For Sale property – view only for sale
To Rent property – view only to rent
Not Listed property – view Not Listed properties
All Property – view all properties

Allow Website Updates? = if ticked then agent can update web sites

All the above work in conjunction with each other.
For any additional information please contact our support department

Principal’s qualification with the new Estate agency Boards Educational System

Hi my name is Mike Bennett and I have been a principal of a franchise company which during the better times employed nearly 170 agents. I have been a principal for over 12 years and have decided at my age that I will only be working for probably another 5 years. Given my history and expertise I don’t believe that I should be obliged to re-qualify. I do not believe that there is any reason for me or principals of my experience to re-qualify for a qualification that is set by people who don’t have my experience in the industry.

>> Post your comment on our forum


CyberAgent now has an Advert Generator Module

We received so many enquiries about this module that we place this article for the 3rd month;

The idea behind this module is so that the agency can generate its own adverts for newspaper or for distribution as a pamphlet.

The module has 20 templates to choose from.

The templates range from a single listing advert, up to a 30 listing full page advert spread.

Each template has its own top margin, bottom margin, left and right margin images for the agency to setup.( As required by template)




6 Adverts - 2 Big 4 small - Notes


10 Adverts - 2 Big 8 small


13 Adverts - 1 big 12 small


16 Adverts - 16 Small ads


30 Adverts - Newspaper


1 Advert - single


1 Advert - Double


5 Adverts- 1 Strip - Single Ads


10 Adverts- 2 Strips- Single Ads


3 Adverts- 1 Strip - 2 Double, 1 single in middle


6 Adverts- 2 Strip - 2 Double, 1 single in middle

6 Adverts – Big
8 Adverts – Center, middel Logo
21 Adverts – Small
7 Adverts – Center logo
3 Adverts – Full detail
3 Adverts (A5) – Full detail
3 Adverts (A6) – Full detail
4 Adverts (A5) – Full detail
4 Adverts (A6) – Full detail

The module is split up in 5 pages.

  • Page 1 is a preview of the template(No data just place holder)
  • Page 2 is Listing selection
  • Page 3 is arranging the advert per listing
  • Page 4 is page setup ( includes company log image file and such)
  • Page 5 is printing the advertisement to screen, printer, pdf or word document.

Each advert campaign is given a name, date published and a template selection.

On the property selection page, you can filter based on certain criteria. You then add the listing to the advert campaign

You can add, remove and reorder the selected listings.

On Page 3 is the advert campaign setup. This includes captions note detail and picture selection

On page 4 is the advert layout page, here you select margin images and company logo if required by template

Page 5 is for printing the advert campaign.

Template 5 with the right images and text input would look something like this

For more information on this module, please contact

From our Domains & Email desk

Dear CyberAgent user,

Hetzner email problems:

The managed network in Jhb DC1 experienced severe latency issues on 26 July 2010. Investigation revealed an issue with a core switch on the network, which was causing these latency issues. A decision was made to undergo emergency maintenance at 15h00 to do a hardware replacement. Due to complications while conducting the maintenance, we were only able to restore full service by 21h30.

We would like to sincerely apologize for the protracted maintenance window and the impact that it has had on customers.

Please do not hesitate to contact me, should you require further assistance in the matter.

Kind Regards,
Heidi Van Niekerk
Team Leader
Hetzner (Pty) Ltd - Winning awards since 2003
National Contact Centre: 0861-0861-08
Fax: 0861-0861-09
International: +27 21 970 2000


South African Internet users experienced high latency to international locations due to a SEACOM fault near Kenya during the month of June and July. This meant that browsing to international websites and receiving email from international sources was problematic.

As a result, local Internet Service Provider's (ISP) have restricted certain types of internet traffic in an effort to manage congestion. Customers who were unable to send email were advised to change their email configuration to make use of their ISP's SMTP settings for the duration of this outage. Please do not hesitate to contact us should you still be experiencing any problems.

Additional info

SEACOM is the first cable to provide broadband to countries in East Africa. Within Africa, South Africa, Mozambique, Tanzania and Kenya are inter-connected via a protected ring structure. Additionally, a second express fibre pair is provided from South Africa to Kenya. These two fibre pairs have a combined capacity of 1.28Tbs. Express fibre pairs are also provided from Kenya to France into a PoP in Marseilles, and from Tanzania to India into the PoP in Mumbai. SEACOM has procured fibre capacity from Marseilles to London as part the SEACOM network.

SEACOM is a privately funded and over three quarter African owned undersea fibre optic cable that is assisting communication carriers in south and east Africa through the sale of wholesale international capacity to global networks via India and Europe. The fibre optic cable system provides African retail carriers with equal and open access to inexpensive bandwidth, removing the international infrastructure bottleneck and supporting east and southern African economic growth.

SEACOM's enormous capacity will enable high definition TV, peer to peer networks, IPTV, and surging Internet demand.

Kind Regards
Dillon Gray

From our Webmaster

Millions of Internet browser log onto the Internet seeking information about real estate and related products like buying or selling a home, mortgages, investing in real estate etc. Smart real estate agencies and agents provide them with the information that they are looking for with the click of a button. Here at CyberAgent we are committed in assisting you to make your website work for you.

Your website:

Make sure that your website is competitive. It should be eye-catching, inviting, provide lots of useful information and make sure that you have ample notes and photos with your listings.

The more content you provide on your website and the better the quality of your pictures the more the Internet browser will linger on your website which is what you want him to do.

Make sure that your website is not looking the same as what it looked 5 years ago. Time moves on and so should the “look and feel” of your website.

Real Estate search engine optimisation:

Last month we took a closer look at how you can epitomise your website and pointed out that we can help you by indexing your website but that it’s not enough. The key in website and search engine optimisation is the uniqueness and quality of your content. You want search engines to visit your website on a regular basis so that it can rank better. Only well written content will get you there. Don’t wait send those content today so that we can load it for you.

Make your visitors happy:

The more interactive and “easy to use” your website is the more visitors will visit it. It’s important to educate visitors about buying and selling of properties and it’s also important to provide them with services like a mortgage calculator.

Good luck!
Johan Potgieter


From our Support Desk

Hi All,

Please note that our current CyberAgent build no is 3.100.1466

South African internet users may still be experiencing slow connections to Internationally hosted Internet services due to the Seacom fault. Local ISP's have throttled peer-to-peer traffic in an effort to manage congestion. Sending mail via port 587 was affected and customers was advised to use their ISP's SMTP settings. Do not hesitate to contact us should you still be experiencing problems.


From: CyberAgent Team []
Sent: 22 July 2010 09:00 AM
Subject: Happy birthday Result - 07/22/10

Piet Pompies Company: Pompies Real Estate - Mossel Bay SMS failed - Email failed
No Email

We often encounter the above problem where there is no email or no contact number for the agent. This is due to the agent’s detail that is not loaded correctly in the “Agent Manager”. The “Agent Manager” enables you to manage your agents and links them automatically throughout the CyberAgent programme. Make sure that from the start their details are loaded correctly to avoid further work and problems like with commissions.

CyberProp Newsletters:

Do you receive the CyberProp weekly newsletter? It is sure to have helpful information. If you do not receive this newsletter, view any past newsletters at, and there is a link at the top that will allow you to subscribe.

Should you experience any problems or have any questions, please contact our support desk on 011 955 9100 or email


Website Marketing - Now more than 100 websites!

Click Here for printable .pdf file

Monthly Stats - End June 2010

Internal Site
Page Impressions
Total Users
Unique users
Sub Totals:
External Site
Page Impressions
Total Users
Unique users
Sub Totals:
Page Impressions
Total Users
Unique users
Talent Ocean
Sub Totals:


CyberAgent Training and Info Sessions

We provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Dates: 10th and 24th of August
09h00 to 11h00 - CA Beginners
11h00 to 13h00 – CAA & Sales
12h00 to 16h00 – CA Sales & Advanced

Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


6th and 20th of August respectively

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


A warm welcome to all new Agencies June 2010:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries June 2010:

Company Requests
Chas Everitt International Property Group 314
Ontime Properties 196
The Rental Giant 164 135
The Letting Agent 123
Hall Real Estate - Alberton 122
Exotic Properties 118
Wendy Machanik Properties 98
Basie Botha Eiendomme BK 80
Providence Realty 65
EAAB/Services SETA meeting – 13 July 2010


All service providers within the Real Estate industry were invited to a meeting held at the EAAB offices in Hydepark, Johannesburg on the 13th July to discuss issues ranging from funding, the Professional Designation Exam (PDE), etc. The meeting was addressed by Mr. Ivor Blumenthal, CEO of the Services Seta, and Mr. Clive Ashpol from the EAAB...

IEASA - Estate agencies on the hunt for staff should offer some incentives to assist

Cape real estate agencies, now climbing out of the 2009 recession, are once again on the hunt for staff, says Kim Ashton, manager of the Western Cape Institute of Estate Agents’ Property Placements division, which is responsible for staff recruitment.

However, warns Ashton, if the agencies are to be successful in attracting staff, they will have to consider adjusting their payment systems and start offering a few “carrots or sweeteners”...

News from Bill Rawson (Rawson Properties)

Estate agents who cannot find buyers have only themselves to blame

While it is true that people are not leaping into property investment with anything like the same confidence that they showed in 2006/2007, estate agents who cannot find buyers right now probably have only themselves to blame, says Rawson Properties Chairman, Bill Rawson...

Five Facebook Pitfalls and How to Avoid Them


As more real estate agents get comfortable with Facebook, we’re seeing plenty of great examples of business-enhancing Facebook profiles. But as with any emerging marketing tool, there are also plenty of ways to veer off track and end up driving potential clients away.

With that in mind, we’ve put together the top five things to avoid if you want to make sure your efforts on Facebook don’t go to waste...

Quotation of the month

To play it safe is not to play.

Robert Altman
US movie director, producer, & screenwriter (1925 - 2007)