Tel: +27 (0)11 955 9100
Newsletter - November 2010
Word from the editor

Dear CyberAgent user,

The Reserve Bank’s Monetary Policy Committee (MPC) announcement this month that the repo rate will be cut with 50 basis points (0,5%), giving South Africans an early Christmas gift, was received with joy in the property industry. However the industry is still suffering due to numerous factors of which the tight lending criteria of the financial institutions is still the biggest. It will for sure take a while for full recovery.

Over the last few weeks we’ve requested our readers to nominate the Real Estate Company that they think is the most trustworthy in South Africa. Congratulations to those agencies that received nominations and good luck with the voting!

It’s that time of the year, time to wrap up what we are currently busy with. It’s also time to say thank you to our clients and to wish them joy and prosperity for the Festive Season. Propertyguru share 12 tips with our CyberAgent users on how to make sure that their email is not ignored. 12 Tips for Christmas Email Newsletters

In last month’s newsletter we introduced you to Hera, our new server, at IS (Internet Solutions). With this server in placed, we now have improved server performance, with more than 50%!. With the migration, some of the IIS settings got corrupted but have now been restored. Should you experience any problems, please contact the support desk immediately.

Portal news: CyberAgent is now updating directly to Property Trader

Until next month!
The editor

NEW: CyberAgent & SAPTG

Reasons why you should use this new module:

  • Always up to date listings, no more importing and updating of transfer data
  • Capture property and owner data directly in the Canvass Manager
  • Capture all correspondence for future use
  • Link property and owners in the Canvass Manager directly to the Property Manager and Contact Manager within CyberAgent.
  • Own customised SAPTG valuation and suburb reports including your own logo
  • Data being hosted online decreases security risks with agents leaving
  • Access to the whole of South Africa

Drum up business and sales the easy way

New software tool makes it easy for agents to canvass their areas and identify owners who are most likely to sell.

Canvass Manager, collaboration between online property software giants, CyberAgent and the South African Property Transfer Guide (SAPTG), brings an end to the frustrating task of canvassing farming areas. Available via the CyberAgent website, Canvass Manager helps property professionals compile and filter their canvassing lists quickly and intelligently.

Drawing on SAPTG data, Canvass Manager enables property professionals to quickly and conveniently create a list of every owner in their area. “Instead of having to traipse from door to door, they can now instantly see who owns each property, their age, what they paid for it, how long they’ve owned it, where the property is financed, and much more,” explains Dieter Deppisch, Head of Property Research at SAPTG.

By filtering this information, property professionals can target the owners who offer the most potential. “For example, Canvass Manager allows agents to only select owners who bought more than four years ago or who are nearing retirement age,” illustrates Deppisch, “making it easy for them to concentrate on the most likely sellers.”

Another advantage of Canvass Manager is that the data is constantly being updated by the SAPTG. “Agents can not only track and analyse the trends affecting their areas, they can also see all new sales activity,” notes Deppisch, “and so keep abreast of what deals are closing.”

Canvass Manager also enables property professionals to market much more personally and intelligently. “One simple way would be to work out owners’ ages and birthdays from their ID numbers and then use this information to drive age-specific and personalised campaigns,” explains Deppisch.

To find out more about Canvass Manager and its features, contact your local CyberAgent consultant on (011) 955-9100 or email


CyberAgent Programme Enhancements

CyberAgent & IOL

When the agents get a call from the client about a listing they saw on IOL/g, the client provides them with the Gravity/IOL ref number. The agents often don't know which listing the client is actually talking about, so they have to look up on g / IOL to get it. I guess it’s quite an inconvenience for them, so we should start to use their own listing ref when the clients communicate with them. Grant, IOL

This was done. If it is a group, it will send through the team leader

For those clients updating to Private Property please Note the following:

The notes field (description) of a listing may not contain html tags in it.
Private Property and Quicksell strip these out. If the listing is for pp or Quicksell , the html tags will have to be removed.

CyberAgent has updated the code of the upload application to strip out the html tags before sending.

This will affect the way the notes are displayed eg.

State of the art stunner privately set in an exclusive lifestyle estate Description magnificent contemporary family home in award winning ecological estate.
Magnificent contemporary family home in Award Winning Ecological Estate.

Will be sent as;
State of the art stunner privately set in an exclusive lifestyle estate Description magnificent contemporary family home in award winning ecological estate. Magnificent contemporary family home in Award Winning Ecological Estate.

Note that the bold is gone as well as the line break.


From our Webmaster

Keyword Vs Content Balance in SEO

Keyword content is an essential part of SEO. Regularly updated content is the best way to get website visitors to return to your site. But what is the best ratio of keywords within content? How can you find that delicate balance between too much and too little?

The ideal content will, of course, flow naturally from the subject. No one wants to visit a website just to read the same keyword over and over again and nothing else, even if they did run a search on that keyword. There has to be substance...

From our Support Desk

Build 3.100.1487 is now available. Please make sure that you are running on this version.

Q&A Section:

Have you received the following error? Gravity Data Dump - Agent Group error

If this error occurs an email gets sent to your Agency. This is easy to correct.

In the agent manager make sure the following is correct:

1 – Ensure your agent team is actually a team. An individual agent’s profile must NOT be ticked as a team

2 – Make sure that you have a separate agent profile for a team. Do not tick an agent as a team and select the rest of the members

3 – Ensure all team members exist. If a team member has left the company and the profile was deleted, make sure you re-select the team members appropriately

With all this in place, your system will work as needed and the feeds will work smoothly

CAP & CAA - Agent Team Order selection

Agents are displayed according to alphabetic order, not according to the selection

While uploading a new property, under “Specifics”, I would just like to know whether you could possibly make a place for, Scullery, Bar, Built in braai and Jacuzzi, that can be ticked, as I use these for almost every property that I upload

These need to be added via Features. It is for user required extras that are re-used often

Please kindly insert MANDATE in our cyber agent Grid setup so that when we do our linkups, we will be able to determine if a property is an open, sole, shared or MLS Mandate etc.

It is already available in the grid setup as Listing Type (field: ltype)

The database does not store this value – but rather a number corresponding to the selected item, so 1 is for an Open Mandate , 2 MLS Mandate etc, so the number is all that can be shown

Should you experience any problems or have any questions, please contact our support desk on 011 955 9100 or email


Office closing over the festive period

As usual the CyberAgent office will be running on skeleton staff during the festive period with the office closed from the 28th to the 31st of December.

After hours support will be available during this period on 011 955 9100 or on the numbers below.

Support: Fanie - 082 522 8510
Development: Robert - 083 406 6568
Accounts: Tamsin - 082 492 9364
Websites: Johan - 082 878 2432


Drum up business and sales the easy way

New software tool makes it easy for agents to canvass their areas and identify owners who are most likely to sell.

Canvass Manager, collaboration between online property software giants, CyberAgent and the South African Property Transfer Guide (SAPTG), brings an end to the frustrating task of canvassing farming areas. Available via the CyberAgent website, Canvass Manager helps property professionals compile and filter their canvassing lists quickly and intelligently...

Website Marketing - over 90 websites!

Click Here for printable .pdf file

Monthly Stats - End October 2010

Internal Site
Page Impressions
Total Users
Unique users
Sub Totals:
External Site
Page Impressions
Total Users
Unique users
Sub Totals:
Page Impressions
Total Users
Unique users
Talent Ocean
Sub Totals:


CyberAgent Training and Info Sessions

We provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Date: 7th of December
09h00 to 11h00 - CA Beginners
11h00 to 13h00 – CAA & Sales
12h00 to 16h00 – CA Sales & Advanced

Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


3rd of December

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


A warm welcome to all new Agencies October 2010:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237


To the editor


Unfortunately we don’t have estate agents with integrity or honesty in Pietermaritzburg, none will stand for us asking any of these questions instead they tell us quite snobbishly, that their not obligated to take on our property and to get another agent who in turn shows the same arrogance. I’ve called 2 and both have put me off from calling any other agency.

Don’t let this be you or your agency!

Send your viewpoints to

EAAB – National Property Forum launch

New national body formed to represent estate agents

In this year’s most significant development for the real estate industry, the three biggest black estate agents’ organisations have merged to form the National Property Forum (NPF).

Officially established this week, the NPF combines the strength of the Nu Nation Property Network, the Black Estate Agents’ Forum South Africa and the South African Forum of Real Estate, which together represent more than 4000 estate agents and agency principals around the country. The NPF will be launched at a function during the third week of January next year...

IEASA - NQF4 not difficult to acquire

IEASA training head tells agents not to be daunted by education criteria

Some older and/or possibly less well educated estate agents have picked up the idea that the new NQF4 qualifications required of an estate agent, which will be compulsory by 2012, are extremely difficult to acquire and they are, therefore, planning to continue working in property only for as long as they can do so without qualifying, says Sandy Walsh, head of training at the Western Cape Institute of Estate Agents South Africa (IEASA).

“This,” said Walsh, “is a great pity because we do not want South Africa to end up in a situation where there are so few estate agents that clients will not be able to get a really competitive service. This could happen if the current attrition rate is continued...

News from Jill Corfield


Following on from my article about the Institute of Estate Agents - Durban Region handling reports of unlicensed agents operating from the bushes, the IEA Committee has appointed one of its Directors Ricky Jacobs the Remax Franchisor in Amanzimtoti as the person to contact:


THE AMENDMENT TO THE FIC ACT 11 of 2008 caused quite a stir in Durban at the recent EAAB PDE Road Show held at the ICC on the 11th November in Durban.

The Amendments Act stipulates that every accountable institution had to register their credentials on the FIC Website by the 1ST October 2010. The announcement was made that out of 37,000 agents, only 66 had registered. This is not quite as bad as it seems because it is the office that needs to register not the individual agent [however, if a company has 10 branches then all 10 branches need to register]...

S.A.'s No One
Real Estate Trainer
083 324 3434

More about SAPTG & Knowledge Factory

The SAPTG is South Africa’s most comprehensive online source of property data. Established in 1993, the SAPTG now has over 16 years of data. The SAPTG regularly updates its national data from the various Deeds Offices and the Surveyor General’s office and provides property professionals with current, comparative and specific information. It is used by town planners, conveyancers, valuers, auctioneers, estate agents, investors, journalists and anyone interested in the South African property market.

Delivered via various platforms, Knowledge Factory’s SAPTG provides subscribers with 24-hour access to specific regions or to the whole country.

SAPTG offers:

· Historical ownership and transfers details since 1993
· Computer Assisted Valuations (for the compilation of a Comparative Market Analysis)
· Price Bands Analysis
· Suburb Trends Analysis
· Help desk operating between the hours of 9am and 5pm

With a nationwide online community of thousands of institutions and property professionals, SAPTG remains the leader in property market information in South Africa.

For further information please contact:

Duane Butler
Executive Head: SAPTG
Tel: +27 11 445 8100
Mobile: +27 82 410 3691

Dieter Deppisch
National Manager: Property Data Research & Training
Tel: +27 44 874 1229
Mobile: +27 834 151413

About Knowledge Factory

Knowledge Factory’s core focus is property, market and business-geographic insights for both large companies and SME’s. It is a division within the Primedia group. The company identifies and maps relevant demographics and behaviours to measurable micro-markets creating an evidence-based understanding of consumers across various market segments in South Africa.

Knowledge Factory enables large companies as well as SME’s to unlock the strategic value of their clients, products and services. Their spatial mapping expertise helps industries exploit the power of location-based information. This insight is gleaned through the use of detailed data mining, analytical and statistical modelling procedures applied to information sets internal to Knowledge Factory's clients, overlayed with external information sets assimilated by Knowledge Factory.

Insights are based on scientific findings generated through the results of the interrogation of data and are all actionable, i.e. information is converted into knowledge which can be acted on. Businesses are empowered to expand efficiently and improve their bottom line.
Knowledge Factory has been in existence for over 17 years and its analytics team has in excess of 100 years cumulative experience in business insights. For more information visit

For further information please contact:

Geraldine Mitchley (CEO)
Knowledge Factory
Tel: +27 11 445 8100

Dieter Deppisch
Head: Property Data Research
Tel: +27 44 874 1229
Mobile: +27 834 151413


Proudly South Africa campaign


USP Designs supports Lapdesk:

12 Tips for Christmas Email Newsletters

As everyone gets busier in the lead-up to Christmas, non-essential emails are much likelier to be ignored. So if you’re planning to send out a Christmas email this year, follow our tips to make sure people take the time to read it.

  1. What worked before? The best place to start when constructing your newsletter is with emails that people responded to well in the past. Can you do something similar this time around?
  2. Keep it subtle. Waving snowmen and spinning snowflakes, cute as they might be, will only distract from your message.
  3. Celebrate your successes. A year-end newsletter is the perfect time to highlight what you’ve achieved over the past 12 months, making it clear why people should continue to work with you.
  4. Show how you’re giving back. Similarly, the Christmas newsletter is a good time to highlight any work you’ve been doing to support the local community, or any donations you might have made.
  5. Target where you can. Should this email be going out to everyone in your database, or can you create a few different versions to target specific demographics?
  6. Keep it local. Similarly, the more hyper-local content you can include, the better. Market snapshots are a good place to start – even better if you can add them to recent news about the community.
  7. Give them a reason to say “thank you”. Even if your newsletter isn’t going to cover anything as detailed as local market information, make sure it offers people something of value, and isn’t simply beating your own drum.
  8. Invite feedback. Make sure your email leaves room for a two-way conversation to start up, inviting people to send a reply or contact you via channels like Facebook and Twitter.
  9. Keep it short. The closer it gets to Christmas, the less likely people will be to read your entire newsletter. Put yourself in the position of a busy house hunter, then edit ruthlessly.
  10. Have it proofread. This crucial step is too often overlooked. It need only be a 10 minute task, but it will make all the difference.
  11. Promote it. You don’t have to limit the newsletter’s circulation to your email database. Blog it, tweet it, then put it on Facebook.
  12. Monitor responses. Make a note of anything that got a really positive response (and anything that didn’t) so you can refer to that information next year.
Year end 2010

What happens in Vegas stays in Vegas...
USP Designs year end function was held on the 19th of November and enjoyed by all staff.

This year's award winners are:

Best New Comer
Damien Hardy
Work for the Love of what they do -
Mark Harris & Tamsin Jewell
Best Support Person
Hein Jordaan
Special Award
Darius Van Wyngaardt
Sales person of the year
Kirk Dennyschene
Sustainability & 10 Years of Service
Johan Potgieter
Quotation of the month

Complaining is good for you as long as you're not complaining to the person you're complaining about.

Lynn Johnston, For Better or For Worse, 11-06-03
Canadian cartoonist (1947 - )