Tel: +27 (0)11 955 9100
Newsletter - October 2012
Word from the editor

Dear CyberAgent user,

"If an organization can’t define its Winning Proposition in a simple way, it cannot claim to have a strategy” These are the words of Professor Willie Pietersen.

Willie was born and raised in South Africa. He received a Rhodes Scholarship to Oxford University. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropica and others.

We were fortunate to attend a two day Strategic Learning workshop present by Willie and would like to share what we’ve learned with our CyberAgent users;

  • An organization’s Winning Proposition defines how it will win the competition for value creation
  • Your Winning Proposition should be the central idea around which your organization unifies all its decision and activities
  • Strategy should be simple
  • The heart of strategy is how you are going to win
  • Real leadership is what we leave behind

What is your Winning Proposition? As we near the end of 2012 we encourage our CyberAgent users to sit back and to reflect on the past year. How close did you get to achieving your Winning Proposition? Is it time to relook and revise your Winning Proposition? Have you made CyberAgent part of your Winning Propositon?

South Africa is singing “”!

The launch of our website was a huge success. Not only do people just LOVE our videos but I have heard many singing along with the jingle. Already we are receiving huge page impressions and we are generating the internet enquiries that our users are looking for.

With the millions that we are still going to spend on our advertising campaign in the months to come, an estate agency cannot afford not to have their properties on and our affiliated websites.

Until next month!
The editor

Strategic learning by Willie Pietersen, Columbia Business School

All breakthrough strategies are based on superior insight. Therefore, the essential starting point in the Strategic Learning process is what I call the Situation Analysis-a systematic exercise in diagnostic learning. Its aim is very specific: to develop superior insights as the basis for the firm's strategic choices. The search for superior insight is where the competitive battle begins. Lose this battle, and you are likely to lose the war.

The goal of this step is to create asymmetry between a company and its competitors-to understand the competition, the marketplace, and the customers better than the competition does. These superior insights will enable a firm to make the most intelligent choices and to define its winning proposition-its statement of how it will win the competition for value creation.

The Situation Analysis is a process of divergent learning with an outside-in focus, conducted by cross-functional teams who are charged with generating superior insights in the following key areas:

  • Customers
  • Key Stakeholders
  • Competitors
  • Industry Dynamics
  • The Broader Environment

Willie Pietersen’s Strategic Learning can be purchased from

Property scoring

The quality of property listings plays an integral role in an Internet browser’s search for property. At CyberAgent we introduced property scoring some months ago. The better the quality of your listings, the higher your agency will rank.

Why Property Scoring

It is important to list your properties as comprehensive as possible for a number of reasons, some of the most prominent reasons are:

  • To get better and more website responses
  • To do better on search engines
  • To provide a professional service to your customers

From mouse to house

By Dieter Deppisch -

With just one mouse click a property choice worth millions of Rand can be made.

The majority of home buyers now use the internet as the first port of call when looking at the South African real-estate smorgasbord. Anonymity, convenience and wide choice make online searching popular – with no commitment or obligation required.

SA Property Transfer Guide – to change to TivvitData

Soon to launch – our new data interface!

SA Property Transfer Guide’s (old SAPTG) name will change to TivvitData.

TivvitData - The sheer volume and diversity of property related data is a benefit for online users to make informed choices.

The following information is at their fingertips:

  • Ownership information: Any property in South Africa, multiple owners, full names, ID numbers, number of properties owned by a specific person,
  • Property information: including sale price, date sold, date registered, all mortgage bonds registered, closest amenities, comparative data, street sales, suburb sales of full-title, sectional title and agricultural land
  • Analytical information: Median price growth trends over 1, 3 or 5 years, sales volumes, average price, highest/lowest price in a suburb, price bands and predicted market value (AVM)
  • Supplementary information: Demographics, crimes stats, access to credit reports, maps, customisable sales reports for a specific geographic region

Through this new user friendly interface, the user will have better and faster access to deeds and transfer data. The new interface includes all existing functionalities of the SA Property Transfer Guide website with “help hints”. In addition the user can now manage transfer buyers and sellers.

This interface will be available to all our customers who are registered users of SA Property Transfer Guide.

From our developers

P24 Rentals

During the next month we will be introducing a website interface whereby an agency would be able to setup the way their properties are updated to P24. It will work similar to that of the current Private Property interface.

Basically an Agency will have a choice of one of the following 3 options:

1. We send all properties for sale and to rent to P24
2. All for sale properties are sent to P24. Agency to select which rentals to send to P24
3. No property automatically sent to P24. Agency needs to select one by one

We will inform you as soon as this module is active. Please take note below.

This change is because P24 is going to charge per rental.

P24 Mismatched areas

Property24 is currently busy updating their location database and as a result some areas may not be mapped. Should you find an invalid location error in your Property24 update email, send the city and suburb though to our support desk at who will be able to map it correctly to an existing Property24 location.

Issues Regarding External Feeds.

It has come to our attention again that agencies are loading the complex name as a suburb.

While this makes sense with regards to search engines and web site displays, this does make a difference on the feeds to Private Property and P24.

As the complex is not a suburb, the upload fails due to location errors.

This then causes that your listing is not displayed on the specific web site.

The correct way would be to select the valid suburb and to add the estate name as the complex name.

This will allow for the listing to properly upload to PP and P24.

We have also noticed that some cities are actually a region. An example would be Dolphin Coast.

Dolphin Coast is a region and is not an actual city.

This also causes the upload to fail as the city is considered invalid.

As to the P24 upload, we only upload your listings.

If the listing is a shared listing from another agencies, it will not be uploaded.

We check the MLS Agency field and if this is not blank we do not upload the listing.

If you listing fails to upload to P24, please check that this field is blank.

Private Property - User interface

Private Property interface is an on demand up loader.

This interface is not an automatic interface i.e. everything happens automatically on the server.

To add, remove a listing the agency must either actively request an "update me" or "remove me" via the interface.

This is by design as Private Property charges per listing and CyberAgent is not responsible for what listings appear on Private Property.

We do not bulk upload or change /remove listings from Private Property unless you use the new upload bulk. That function only sends updates to Private Property.

It is still up to the agency to list or remove the listing.

Please do not hesitate to contact if you have any questions.

To Read the User Manuel follow the link below:

From our Support Desk

Build 3.100.1657 is now available. Please make sure that you are using the latest version of CyberAgent.

Q&A Section

Q: What is the Tivvit support ticket system and how does it work?

A: At Tivvit we use a software called P.I.M.P. This stands for (Processing Information More Practically)

This system is what houses the database of all of our clients queries. We use it to keep track of and to make remarks on what is currently going on with each clients query. It also allows us to draw up a history of past queries in case of any disputes.

We encourage you to send all queries directly to, your query then gets logged on the P.I.M.P and is forwarded to the first available support person. Do not send queries directly to an individual support person as they might not always be available and your queries will not be solved as efficiently as possible.

Once a query is logged on the P.I.M.P. you will receive an email with a ticket number on it, you can then call our support staff on (011)955-9100 and quote your ticket number to enquire about the progress on your outstanding query.

By following these steps in the future your queries will be handled more efficiently.

Q: Kindly create the following filters for us namely residential, sectional title, vacant land, smallholdings, commercial – excluding the ones that we have indicated as not listed on the List status. The agents most times say the properties are sold and a day or so later come back to me and say the sale fell through especially properties sold by other agencies. It is rather time consuming to reload these constantly.

Our problem is when I print the stock list for them and I print for them separately residential and so forth, it still shows the sold properties as I don’t delete them due to the reloading. I just tick the option that says NOT LISTED. I just don’t want them shown on the stock list as the agents complain that it confuses them. I do indicate alongside the property name that they are sold but the agents are not happy with that at all. [Heine]

A: CAA filters to be created in Property manager:

1. Filter list - This drop-down list contains the names of all the custom filters that have been created. A filter is a pre-defined set of "search criteria" that you can define and then save whilst naming it.

2. To Load a filter, select it from the list and then click "Load Filter".

3. To Edit a filter, select it from the list and then click "Edit Filter".

4. Then simply add a description for the new filter.

5. Next according to different colour coding, select the relevant field (s) to search on and click on “save as new search”

6. When editing an existing filter, simply click “save existing”

7. Click on “return to Property”

8. Select filter from the list and click “load filter”

Q: Developments: What is the difference between a "door number", "unit number and a "Erf Number"

A: 1) Door Number - Is the phycical number on the door, may not the same as was registered at the Deeds Office

2) Unit Number - Is the unit number as is registered at the Deeds Office

3) Erf Number - Is the number of the stand; the plot on which the property is built as it is registered at the Deeds Office

Should you experience any problems or have any questions, please contact our support desk on
011 955 9100 or email
From our Webmaster

Q - My aim is to optimise my properties as best as possible by using panoramic ‘stitched’ images. I found that the normal templates do not cater for a wider image or a scroll through option of the stitched images.

A - We resize all images to be 600px wide so it will not be possible to load panoramic images through CyberAgent.

The only alternative we can offer is that if the image is hosted on a different server that you load the image path in the virtual tour box.

We will then display a virtual tour icon on the property display page which will open the panoramic image in a new window.

Price restrictions to update to will only accept for sale listing with a minimum selling price of R20 000.

On rental properties the monthly rental price needs to be over R500-00 PM


From our Domains & Email desk

How to choose the right domain name for your business

1. Use Your Business Name:

The easiest way to direct online traffic and search engines to your website is to use your business name in the web address.

Consider these three best practices

  • Try not to substitute numbers or misspellings for words in your business name. Such idiosyncrasies are difficult for customers to remember when searching for you and hard to explain when talking about your business. Use the right verbiage as far as possible
  • Try to use the “.com” extension for your domain name. Other extensions aren’t a detriment, but this is the most popular form of a web address. And also obviously trading in South Africa “” could also be a very good choice
  • If possible, keep your domain name as short as you can, to make it easy for your customers to remember and to type into the address bar.

2. Use Your Best Keywords:

Using your business’ branded keywords can be just as effective as using your business name if done correctly.

  • Use relevant, unique keywords that will immediately tell your customers who you are and what you do, and distinguish you from your competitors.
  • “A good domain name is that domain name which brings you traffic,” so be sure that your domain is unique, easy to search for, and will lead customers directly to your business without extensive keyword searches.
  • To avoid losing your new domain name once you’ve started marketing it, make sure it isn’t copyrighted.

Choosing a domain name that will lead customers straight to you is the most important part of your online branding and marketing. It has to be short, easy, and memorable. Customers should remember it, easily find it, and advertise for it through word of mouth marketing.

So, concentrate on finding a name that either utilizes your business name, or takes advantage of your branded keywords to bring traffic to your site.


Website Marketing

Click Here for printable .pdf file

CyberAgent Training and Info Sessions

We provide you with FREE training session in the following areas;

  • Gauteng (Daily)
  • Western Cape (Monthly)
  • Kwazulu Natal (Quarterly)
  • Garden Route (Quarterly)
  • Eastern Cape (Twice yearly)
  • Free State (Twice yearly)
  • Mpumalanga (Twice yearly)

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere (online module)
  • CMA SAPTG (online module)
  • New developments in CyberAgent
  • The Ad Generator in CyberAgent
  • General questions on CyberAgent Desktop and Anywhere
Gauteng Training Sessions

Date: Tuesdays to Thursdays Weekly
09h30 to 11h30 - Beginners
13h30 to 15h30 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100
Contact us to book your CyberAgent Anywhere training session today

Kwazulu Natal
Western Cape
Kwazulu Natal Training Sessions

Dates: Quarterly - Next dates to be announced
09h00 to 11h00 - CAA & Sales
11h15 to 13h15 – CA Desktop Beginners
13h30 to 15h30 – CA Desktop Advanced

Cost: FREE!
Venue: Real IT, 37 Zennith Drive, Shop 004 The CUBE (In Spring Grove), Umhlanga, New Town - Near: Porsche Car dealership


Kirk Dee
Cell 082 567 1303

Contact us to book your CyberAgent training session today

Western Cape Training Sessions

Dates: 14 & 28 November, 12 December
09h00 to 11h00 - CyberAgent Desktop Beginners
11h00 to 14h00 - CyberAgent Desktop Advanced
14h00 to 16h00 - CyberAgent Anywhere

Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


9th and 23rd of November and the 7th of December

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent training session today


A warm welcome to all new Agencies September 2012:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237


EAAB – Estate Agency Affairs Board

The Estate Agency Affairs Board (EAAB) was established in 1976 in terms of the Estate Agency Affairs Act, 112 of 1976 (“the Act”), with the mandate to regulate and control certain activities of estate agents in the public interest; and for incidental matters.

The EAAB regulates the estate agency profession by ensuring that all persons carrying out the activities of an estate agent as a service to the public are registered with the EAAB. A fidelity fund certificate, which is to be renewed each year, is issued as evidence of such registration and confirmation that such person is legally entitled to carry out the activities of an estate agent.

A core function of the EAAB is to manage and control the Estate Agents Fidelity Fund in the interest of the public and estate agents registered with the EAAB.

  • To maintain and promote the standards of conduct of estate agents;
  • To manage the registration of qualified applications of estate agents;
  • To issue Fidelity Fund Certificates;
  • To manage the educational and examination standards of the estate agents;
  • To regulate the activities of estate agents;

The Estate Agency Affairs Board (EAAB), which has been reporting to the Minister of Trade and industry since 1976, was transferred to the Department of Human Settlements on 17 May 2012 by Proclamation of the President of the Republic of South Africa. The EAAB looks forward to effective oversight, strategic support and enhanced governance that will steer the EAAB on a continued growth path through further development phases as the EAAB plays a vital role in South Africa’s new democracy.

The mandate of the EAAB is built on five key regulatory pillars, namely Registration, Education, Inspection and Investigation, Disciplinary and Claims and its industry supervisory role in terms of the Finance Intelligence Centre Act.

The core function of the EAAB is to enforce industry compliance through effective regulation. The EAAB is therefore responsible for ensuring that all qualifying estate agents are issued with a valid Fidelity Fund Certificate (FFC) on time in order for them to trade legally.

The EAAB is also responsible for the professionalisation of the industry by ensuring that every person trading as an estate agent acquires the right qualifications as prescribed in the legislation that came into effect on 15 July 2008.

The EAAB is listed as a Public entity in terms of the Public Finance Management Act (PFMA) Act 1 of 1999.This legislation places responsibility on the Board of the organisation, as the accounting authority, to manage the resources in a manner that encourages efficiencies and accountability for the use of public funds. A key responsibility is to present to the Executive Authority with an annual Strategic plan for a rolling three year period.An additional responsibility conferred on the EAAB is to be supervisory body in terms of the Financial Intelligence Act.


The primary mandate of the EAAB is to:

(a) Regulate, maintain and promote the standard of conduct of estate agents having due regard to the public interest;

(b) Issue fidelity fund certificates to qualifying applicants;

(c) Prescribe the standard of training of estate agents;

(d) Investigate complaints against estate agents and institute disciplinary proceedings against offending estate agents where required; and

(e) Manage and control the Estate Agents Fidelity Fund.

The further mandate of the EAAB

The EAAB is the Supervisory Body of the estate agency profession pursuant to the Financial Intelligence Centre Act and is obliged to take all steps required to prevent, alternatively, identify and report on, anti-money laundering and terrorist financing activities.

For more info visit:


IEASA – Institute of Estate Agents of South Africa

The Institute of Estate Agents of South Africa is the property industry's number one professional body since 1937.

When you deal with a Member of the Institute of Estate Agents (MIEA), you are assured that he or she is trained and qualified, legally registered to practice, and has access to all the supporting services which he or she needs to provide you with high standard of service that you expect.

Question: What is the IEASA

Answer: The Institute of Estate Agents of South Africa (IEASA), founded in 1937, is a private not-for-profit organisation which protects and furthers the interests of estate agents. We represent the profession in negotiations with the authorities and other bodies, and encourage the highest level of professionalism in real estate.

We're affiliated with the National Association of Realtors (in the USA), and have good relations with real estate associations in other countries.

The IEASA is organised into regional institutes, which are co-ordinated by a national office in Cape Town.

Question: How do I join the IEASA?

Answer: Please contact your nearest regional office for full details about membership, the current membership fee, and an application form.

You can link to the region in your area via the map on our homepage.

For more info visit:


Quotation of the month

“What is important is not the tools by themselves. It is the concepts behind them” – Peter Drucker