Tel: +27 (0)11 955 9100
Newsletter - 30 July 2008
Word from the editor

Dear CyberAgent user,

New outcomes-based education will set the standards right making the industry more professional and accessible to the previously disadvantage groups; this according to the Estate Agency Affairs Board. Currently of the 56 000 registered agents only about 10% are African. Prospective estate agents will be required to train for 12 months. Ensuring estate agents are well trained improves the prospects for an agent who decides to start a business.

We believe that education is important therefore we give free training at our offices on our CyberAgent applications to admin staff and estate agents. In a twelve month period we have seen 1000+ CyberAgent user coming for training. If you are uncertain about what CyberAgent offers or have any questions regarding any of the twelve modules it is time to book for a training session.

In the news this month;

  • Credit crunch and economic uncertainty have taken their toll on the global property market, with transaction volumes falling by 46 per cent in the first quarter, according to a property report
  • Closer to home the experts is expecting the residential housing market to show a countrywide drop in sales volumes of about 35 percent. We have already seen a drop of 10 percent year-on-year (albeit not in all areas) in the average house price
  • Should I buy or should I build?
  • Times are not getting easier in fact it is set to get tougher. This to both businesses and the consumer was the message this week. Another 50 basis-point interest rate hike is on the table for August 2008 and more is expected before the end of the year

We'd like to bring to your attention a recent development in the Property Genie Portal site. They have decided to make their service exclusively available to those users subscribing to it at an additional monthly cost of R280 Excl. VAT.

Here is a summary of the communication they're sending out into the market place:

  • PropertyGenie will be charging a fee of R280 (excl Vat) per branch per month from September 2008
  • All agency branches who have not signed up with us by the 23rd of August, their branches and respective listings will be deemed ‘offline’. The minute these branches sign-up with us they will be made ‘online’.

We always strive to negotiate the best web exposure on behalf of our clients and therefore we've set up a meeting with Property Genie in this regard - on the 5th of August 2008.

We urge all of you not to make any decisions before we've given feedback on the outcome of the meeting, we'll give feedback no later than 6th August 2008.

The editor

It's here!

With the latest innovation from USP Designs, you can expect your office to be a little quieter from now on. At USP Designs, we understand that time spent behind a desk, is money lost, therefore we have invested a great deal of time in developing software that allows the agent to spend less time in the office, leaving more time seeing clients and the office in full control at all times.

CyberAgent Anywhere has incorporated the most commonly used functionalities of the CyberAgent package into an online application. It is extremely helpful for agents and agencies who wants to manage and list their data from any platform with an Internet connection, anywhere and anytime and for agencies and franchisors that wants to see what is happening in their office or group. Working on a workstation, on a laptop or on a PDA, this one is for you!

>> Read More


Website Marketing - NEW

Click Here for printable .pdf file

From the desk of Cobus van Graan
What is an Economic or Business Cycle?

An economic or business cycle is a predictable long-term pattern of changes in national income. Traditional business cycles have four stages: expansion, prosperity, contraction, and recession. After a recessionary phase, the expansionary phase can start again.

Most of you would agree with me that everything in life goes through cycles, from economies and businesses to your own development as a person. The problem is that we tend to forget that these are cycles, and either become so optimistic that we believe that the upturn will last forever or so negative that we believe that the downturn will mean we will never see the light of day again.

In 2008, the laws of cycles have reasserted themselves. One of those laws is that success breeds excess, and that the excesses have to be corrected. The longer the boom, the deeper the eventual, inevitable correction. Since 2001 our economy has bloomed and some people started to believe that it would never end. Well, it did!

The wise ones amongst us would not get carried away by downturns or booms, but rather look for the trends, to predict them, await them and then exploit them. In 2001, billions of dollars were lost in a few months on the stock markets around the world, but a small percentage of people made billions of dollars. What did they do? They believed in economic cycles and expected the downturn, sold their stock when everybody else was buying and bought when everyone else was selling.

In the property market the few clever investors that understand cycles would not have bought property in the last 24 months but will start to buy very soon when every one else is selling their properties…

Let us believe in cycles, think about them, predict them and start to exploit them.

Cobus van Graan is a Sales Strategy Implementation expert and the co-author with Dr Chris Crozier of the book: "The Invisible Customer".


New training requirements will shrink industry, says Homenet

In future it will be neither easy nor cheap to qualify as an estate agent – and further consolidation of the industry into big real estate groups that can manage and afford the necessary training is on the cards as a result.

That’s the word from David Rogers, operations director of the giant Homenet group, who says the new NQF4 qualification now required for agents is obviously good news for consumers, since it will raise the overall standard of real estate practice in SA...

>> Read More


News from Chas Everitt / Mover & Shaker Award

Congratulations to John Cooper St Francis agency principal and Eastern Cape real estate stalwart!

St Francis agency principal and Eastern Cape real estate stalwart John Cooper has been recognised as an industry Mover & Shaker at this year’s Nedbank Property Association Property Professional awards.

The Mover & Shaker accolades are awarded to industry leaders for their ongoing contribution to the growth and well-being of real estate. Cooper’s award was made specifically in recognition of his determination and customer retention, which manifests itself in his dominance of his market...

>> Read More


Local agents honoured as Homenet top achievers

Congratulations to one of our clients, Homenet Midrand

Wendy Redl and Deane Thomas of Homenet Midrand have been named as the real estate group's top two earners over the past 12 months. They were honoured as the top achievers of 2008 at Homenet's recent national conference and their awards were presented by CEO Martin Schultheiss.

Homenet Midrand was also named as one of the top performing offices in the 160-office group, placing third among the top 10 commission earners of

2008 and seventh among the10 offices that notched up the most sales


CyberAgent Training and Info Sessions

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Date: 6 August and 20 August 2008
09h00 to 12h00 - Beginners
12h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


1 August and 15 August respectively

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!


A warm welcome to all new Agencies June 2008:


We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries June 2008:

Company Requests
The Rental Giant 444
Finprop 131
Proplist - Head Office - Repo List CC 107
Wendy Machanik Properties 58
Definite Shelter Properties 58
Huizemark Jeffreys Bay 55 54
Just Letting 53
Proplist - Polokwane 48
Proplist - Soweto t/a Pulemo Properties 44
Proplist - Sea Point 40
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.

What are my rights as an owner?

We received the following email from one of our newsletter subscribers;

I was wondering if you could please give me some advice in regard to a problem I am currently experiencing.

I am an owner in a sectional title complex of 9 units. These units were ex airforce units that where privatised and are now part of a Body Corporate. The units are double storey units and my unit is above and bordering the old servants quarters. The original gardener appointed by the then airforce has been occupying these quarters for the past few years to my knowledge.

Unfortunately the noise caused by this gentleman is becoming a nuisance, he is also now inviting guests to live with him in these quarters.
As far as I am aware all the water and lights bills for the servants quarters are paid by the Body Corporate,so this gentlemen is receiving free accommodation. He is also employed but not by the body corporate.

I have approached the Body Corporate about the conditions of the lease agreement between him and the body corporate but have been told by one of the trustees that they are not aware of any lease agreement.

What are my rights as an owner? I have established that the servants quarters are part of the common property.

Your advice in this matter would be greatly appreciated.



IEASA National Conference and Expo: 31 Aug - 2 Sept 08

Venue: The sensational Emperor’s Palace, Kempton Park, Gauteng.

Come and join us in celebrating the joining of forces of the two real estate industry organisations - NAREA and IEASA – in our aptly themed conference “Unity is Strength”

An interesting and varied line-up of Local and International Speakers will include:

* Prof Henk Delport * Bill Gibson * Dr Gcina Mhlope * Dr Karen Deller * Paul du Toit
* Graham Gavin * Gordon Battersby

Socializing and networking opportunities not to be missed:

31 August


1 September


2 September


The Expo will showcase a wide range of real estate related products and will be open daily for the duration of the conference (9:00 – 17:00 on Monday 1 to Tuesday 2 September) to non-attendees of the Conference as well as the public – FREE of charge

You can enjoy all of this for a mere R2 250

You owe it to yourself to be part of this annual event on the South African real estate calendar.

INFORMATION HOTLINE: Monday – Friday 08h30 – 16h00

Registration and Programme Enquiries:

Linda Webster at Sun Conferences OR Kate Colsell at IEASA National

Telephone: 031-563 9147
Telephone: 021 531 2074



IEASA conference to celebrate industry unity

The Institute of Estate Agents of South Africa (IEASA) has announced that the theme for its national conference this year will be “Unity is Strength”.

This follows the organisation’s successful unification of the industry by joining forces with NAREA earlier this year, and its continuing growth since then, which has pushed membership numbers over 8000...

>> Read More

Quotation of the month

The more one does and sees and feels, the more one is able to do, and the more genuine may be one’s appreciation of fundamental things like home, and love, and understanding companionship.
— Amelia Earhart