|Word from the editor|
Dear CyberAgent user,
New outcomes-based education will set the standards right making the industry more professional and accessible to the previously disadvantage groups; this according to the Estate Agency Affairs Board. Currently of the 56 000 registered agents only about 10% are African. Prospective estate agents will be required to train for 12 months. Ensuring estate agents are well trained improves the prospects for an agent who decides to start a business.
We believe that education is important therefore we give free training at our offices on our CyberAgent applications to admin staff and estate agents. In a twelve month period we have seen 1000+ CyberAgent user coming for training. If you are uncertain about what CyberAgent offers or have any questions regarding any of the twelve modules it is time to book for a training session.
In the news this month;
We'd like to bring to your attention a recent development in the Property Genie Portal site. They have decided to make their service exclusively available to those users subscribing to it at an additional monthly cost of R280 Excl. VAT.
Here is a summary of the communication they're sending out into the market place:
We always strive to negotiate the best web exposure on behalf of our clients and therefore we've set up a meeting with Property Genie in this regard - on the 5th of August 2008.
We urge all of you not to make any decisions before we've given feedback
on the outcome of the meeting, we'll give feedback no later than 6th August
|Website Marketing - NEW www.viewr.com|
|From the desk of Cobus van Graan|
is an Economic or Business Cycle?
An economic or business cycle is a predictable long-term pattern of changes in national income. Traditional business cycles have four stages: expansion, prosperity, contraction, and recession. After a recessionary phase, the expansionary phase can start again.
Most of you would agree with me that everything in life goes through cycles, from economies and businesses to your own development as a person. The problem is that we tend to forget that these are cycles, and either become so optimistic that we believe that the upturn will last forever or so negative that we believe that the downturn will mean we will never see the light of day again.
In 2008, the laws of cycles have reasserted themselves. One of those laws is that success breeds excess, and that the excesses have to be corrected. The longer the boom, the deeper the eventual, inevitable correction. Since 2001 our economy has bloomed and some people started to believe that it would never end. Well, it did!
The wise ones amongst us would not get carried away by downturns or booms, but rather look for the trends, to predict them, await them and then exploit them. In 2001, billions of dollars were lost in a few months on the stock markets around the world, but a small percentage of people made billions of dollars. What did they do? They believed in economic cycles and expected the downturn, sold their stock when everybody else was buying and bought when everyone else was selling.
In the property market the few clever investors that understand cycles would not have bought property in the last 24 months but will start to buy very soon when every one else is selling their properties
Let us believe in cycles, think about them, predict them and start to exploit them.
Cobus van Graan is a Sales Strategy Implementation expert and the co-author with Dr Chris Crozier of the book: "The Invisible Customer".
|New training requirements will shrink industry, says Homenet|
In future it will be neither easy nor cheap to qualify as an estate agent and further consolidation of the industry into big real estate groups that can manage and afford the necessary training is on the cards as a result.
Thats the word from David Rogers, operations director of the giant Homenet group, who says the new NQF4 qualification now required for agents is obviously good news for consumers, since it will raise the overall standard of real estate practice in SA...
|News from Chas Everitt / Mover & Shaker Award|
Congratulations to John Cooper St Francis agency principal and Eastern Cape real estate stalwart!
St Francis agency principal and Eastern Cape real estate stalwart John Cooper has been recognised as an industry Mover & Shaker at this years Nedbank Property Association Property Professional awards.
The Mover & Shaker accolades are awarded to industry leaders for their ongoing contribution to the growth and well-being of real estate. Coopers award was made specifically in recognition of his determination and customer retention, which manifests itself in his dominance of his market...
|Local agents honoured as Homenet top achievers|
Congratulations to one of our clients, Homenet Midrand
Wendy Redl and Deane Thomas of Homenet Midrand have been named as the real estate group's top two earners over the past 12 months. They were honoured as the top achievers of 2008 at Homenet's recent national conference and their awards were presented by CEO Martin Schultheiss.
Homenet Midrand was also named as one of the top performing offices in the 160-office group, placing third among the top 10 commission earners of
2008 and seventh among the10 offices that notched up the most sales
|CyberAgent Training and Info Sessions|
We now provide you with FREE training session in the following areas;
During these training sessions more information will also be provided on:
Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.
Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!
A warm welcome to all new Agencies June 2008:
We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at firstname.lastname@example.org or phone us at: +27 (0)11 955-9100 or 086 112- 9237
Most Internet enquiries June 2008:
Now you can update directly to SAhometraders when you do a property update in CyberAgent.
USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.
USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.
If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.
|What are my rights as an owner?|
We received the following email from one of our Cyberprop.com newsletter
Your advice in this matter would be greatly appreciated.
IEASA National Conference and Expo: 31 Aug - 2 Sept 08
Venue: The sensational Emperors Palace, Kempton Park, Gauteng.
Come and join us in celebrating the joining of forces of the two real estate industry organisations - NAREA and IEASA in our aptly themed conference Unity is Strength
An interesting and varied line-up of Local and International Speakers will include:
* Prof Henk Delport * Bill Gibson * Dr Gcina Mhlope * Dr Karen Deller
* Paul du Toit
Socializing and networking opportunities not to be missed:
CONFERENCE COMMENCES AT 18:00 WITH A COCKTAIL FUNCTION FOR THE OFFICIAL OPENING OF THE EXPO
THE BOND CHOICE ROMAN THEME PARTY
ABSAS AFRICAN THEMED FORMAL GALA DINNER
The Expo will showcase a wide range of real estate related products and will be open daily for the duration of the conference (9:00 17:00 on Monday 1 to Tuesday 2 September) to non-attendees of the Conference as well as the public FREE of charge
You can enjoy all of this for a mere R2 250
You owe it to yourself to be part of this annual event on the South African real estate calendar.
INFORMATION HOTLINE: Monday Friday 08h30 16h00
Registration and Programme Enquiries:
|IEASA conference to celebrate industry unity|
The Institute of Estate Agents of South Africa (IEASA) has announced that the theme for its national conference this year will be Unity is Strength.
This follows the organisations successful unification of the industry by joining forces with NAREA earlier this year, and its continuing growth since then, which has pushed membership numbers over 8000...
|Quotation of the month|
The more one does and sees and feels, the more
one is able to do, and the more genuine may be ones appreciation
of fundamental things like home, and love, and understanding companionship.