Tel: +27 (0)11 955 9100
Newsletter - 30 June 2008
Word from the editor

Dear CyberAgent user,

In the property industry the general feeling is that the higher interest rate is setting a scene for a booming rental market as debt burden have been made heavier and that the prices of houses will definitely come down in 2008.

I have recently been asked what my view point is regarding the cooling market;

  • With the market cooling, are more sellers trying to sell their properties privately/on the Internet? (to save on commission?)

    The market might be cooling but not in all the areas. There are still areas that show substantial growth. We have not seen an increase in the listing of private properties over the last six months. Further interest hikes and other economic pressure like high food prices and the cost of fuel exceeding the R 10 liter mark may very well change this in the near future

  • Are sellers getting their prices or do they have to drop their expectations in order to sell? (How realistic are sellers in pricing their properties? Does guide them?)

    House prices are slowing down and if homeowners are desperate to sell their properties they will have to come down with their prices. Homeowner has never been realistic in their prices, not in good times and not in bad times and this has been one of the major problems real estates agents had to face for many years. For those not so serious sellers it would be best to rather do the math, to try and hold onto their properties by joining the upcoming rental market. Through our weekly newsletter we keep our readers up to date with what is generally happening in the property market, share some advice and supply answers on questions not only on a National lever but also Internationally

  • What are the most important factors that sellers need to bear in mind given the current market conditions? (e.g. realistic pricing, etc.)

    Sellers must make sure of the condition of their properties before they sell it as buyers are looking for attractive propositions. A bit of time and money spend could make a real difference on how quickly they will sell their properties and will also determine how much they will be getting for it. The pricing must also be right as bargains are now easier to find. Lastly, when advertising your property on the Internet in a flooded market it is important to have it listed correctly with ample photos, good quality photos and excellent property descriptions

  • The Internet as an effective medium vs. using an estate agent in the current market?

    The Internet is a powerful listing or marketing tool but cannot deliver a function. An estate agent on the other hand is someone that can deliver a function and who uses the Internet to advertise listings. When selling a property in a cooling market I believe it is important to have your slice of bread buttered on both sides as you want a great marketing tool but you also want a service.

  • Any other comment you’d like to add?

    We have seen a substantial increase in the amount of listing on our property portal,, as there are currently more people selling their homes than buyers. I always like to compare the sales of property with the sales of new motor vehicles. When the one drop the other is likely to drop also. New motor vehicle sales are down therefore selling a property in a cooling market is not going to be easy unless you have a real gem

Through our CyberAgent application we make sure that our users have the best technology on hand and receive maximum exposure. 22 + Leading websites. Less than R1 per month, per property, per website (based on an average of 30 properties listed)

What kind of deal are you getting?

The editor

It's here!

With the latest innovation from USP Designs, you can expect your office to be a little quieter from now on. At USP Designs, we understand that time spent behind a desk, is money lost, therefore we have invested a great deal of time in developing software that allows the agent to spend less time in the office, leaving more time seeing clients and the office in full control at all times.

CyberAgent Anywhere has incorporated the most commonly used functionalities of the CyberAgent package into an online application. It is extremely helpful for agents and agencies who wants to manage and list their data from any platform with an Internet connection, anywhere and anytime and for agencies and franchisors that wants to see what is happening in their office or group. Working on a workstation, on a laptop or on a PDA, this one is for you!

>> Read More


Website Marketing - NEW

Click Here for printable .pdf file

What's new in CyberAgent?
Program update - Mainly spelling mistake and error messages were fixed in the last month

Data import - We now specialise in Bulk Data Import options for the Real Estate Groups

Should you need any assistance please contact support at or 011 955 9100


Program updates
To the CyberAgent team,

It would be very helpful if you could send an automatic email to notify users of the need to upgrade each time you upgrade as we have no way of knowing, and this is causing problems.

Nicolas Brett

Hi Nicolas, updates come out all the time, so you will be getting an email almost daily, and we have to many clients to send this out this regularly. This would be incredibly ineffective. The best is to just update your version every 2 weeks – then you will never be behind

Mark Harris
Customer & Technical Support


CyberAgent and

viewr makes it easy and fun for Sellers, Buyers and Agents alike to sell, buy and transact real estate from the farthest reaches of the globe. More importantly, they make it easy to explore places to live throughout the globe without political, geographical or cultural limitations.

viewr helps level the field and assist users with comparing real estate and locales anywhere in the world regardless of the user’s current location. Anyone with access to a computer and the web can now consider living anywhere on the planet and accomplish this without having to take the time and expense to search in person. Vastly more people become empowered to consider limitless possibilities. Their service also helps people from everywhere on the planet to accomplish this with minimal use of global resources and minimal impact on the environment through our on line Global viewr system.

All CyberAgent Users' Properties will now automatically be updated to


Selling Tips by

As we all know, the Market for Real Estate throughout the Globe is very weak except in a few locales and in the Capital Trophy Cities such as London, New York and San Francisco.

So, if we aren't lucky enough to be selling multi-millions properties in those areas, how do we make money in today's market.

First of all, in a market as we have today, the little things are Big.

Make sure you have a good Presentation when going after Listings...

>> Read More


Banks are ‘standing up ‘ for borrowers

PORT EDWARD, KZN Lower South Coast (June 26) - Banks have an important role to play not only in getting people into houses, but also in keeping them there, which is why they have been prepared to make some “tough calls” lately that could quite possibly lose them a substantial amount of new business.

Such calls include the controversial decision to re-introduce the deposit requirement for home loan borrowers, says Luthando Vutula, the new head of home loans at Absa, SA’s biggest mortgage lender...

>> Read More


CyberAgent Training and Info Sessions

We now provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Date: 9 July and 23 July 2008
09h00 to 12h00 - Beginners
12h00 to 16h00 - Advanced
Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


4 July and 18 July respectively

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


Property trader is a free real estate magazine, targeting all sectors of the South African residential property community. The publications provide compelling local market editorial with informative national features and columns delivering a truly unique perspective for those of you interested in the property market. As a group we currently publish in excess of 60 million pages of advertising per month via more than 400 000 issues weekly in the Western Cape, Eastern Cape, Gauteng, Kwazulu Natal and Mpumalanga.

Your properties are now advertised online with Property Trader as part of your monthly CyberAgent subscription!

Advice to your sellers - by Homenet

Kitchen a recipe for sale success

Refreshing your kitchen before marketing your house can dramatically improve your chances of selling quickly.

The reason, says Martin Schultheiss, CEO of the giant Homenet estate agency group, is that most homebuyers are prepared to modify most rooms in a new house once they have moved in – except the kitchen.

>> Read More


A warm welcome to all new Agencies May 2008:


We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries April 2008:

Company Requests
The Rental Giant 573
Hall Real Estate - Befordview/Edenvale 156 109
No Agent Property in South Africa 91
Wendy Machanik Properties 85
Proplist - Head Office - Repo List CC 74
Proplist - Shelly Beach 70
Impact Estates 68
RKD Trading And Projects 62
Hall Real Estate - Boksburg 59
The Letting Agent 56
JohnLee Properties CC 52
Hall Real Estate - Benoni 51
SA Hometraders


Now you can update directly to SAhometraders when you do a property update in CyberAgent.

USP Designs (Pty) LTD and SAhometraders have formed a working relationship that now allows CyberAgent Users to update to SAhometraders without double property capturing.

USP Designs have negotiated a reduced monthly subscription of R250.00 excl. VAT to SAhometraders for all CyberAgent users.

If you are interested contact Sandy on 011 955 9100 or complete the form on this link and we will contact you shortly.


Good news for all CyberAgent clients using REEP.

REEP is looking at launching a new, updated and information program soon.

We will keep you posted.

CyberAgent team


This serves to advise that the EAAB has now scheduled an Overflow Examination, to be conducted under the old curriculum, for all those candidates who previously wished to write the examination but who, due to the overwhelming demand, could not previously be accommodated. This examination will take place, country-wide, on 10 July 2008. Successful candidates will be granted full status as estate agents pursuant to the old regulations. Such candidates will, thereafter, be able to proceed, in the normal course of events, to have that prior learning, as well as any other relevant prior learning, recognised and assessed pursuant to the RPL arrangements that are provided for in the new regulations. The EAAB believes that this latitude will, undoubtedly, benefit the many persons who are still seeking to gain full status as estate agents under the old regulations and will, also, serve as a useful transitional arrangement for the introduction of the new Outcomes Based dispensation for estate agents.


IEASA in great shape, despite market slowdown

Agent numbers may be falling but membership of the Institute of Estate Agents of South Africa (IEASA) is rising steadily and the number of regions is increasing.

That’s the good news from IEASA national president Dr Willie Marais, who says the organisation has gone from strength to strength in the past 18 months and that it is now more representative of the country’s estate agents than ever before.

>> Read More

IEASA - Announcement

JOHANNESBURG (June 29) - South Africa’s top real estate legal beagle Professor Henk Delport heads the line-up of impressive speakers at the Institute of Estate Agents of SA (IEASA) national conference and expo being held at Emperor’s Palace, Kempton Park from August 31 to September 2.

Other speakers include Bill Gibson, Dr Gcina Mhlope, Dr Karen Deller, Paul du Toit, Graham Gavin and Gordon Battersby.

The gathering will also celebrate the joining of forces of the two real estate industry organisations- IEASA and NAREA in the aptly themed conference “Unity is Strength.”

For more info: Kate Colsell 021 531 2074 or

Aida celebrates 50 years of success

Congratulations to all our Aida users!

Aida National Franchises has reached another milestone in South African real estate history – the leading franchising group has become the first in the country to celebrate its 50th anniversary.

It follows a long and impressive list of firsts, the group’s CEO, Young Carr, said at Aida’s recent national convention.

Aida, named after its founder Aida Geffen, pioneered franchising in the industry in 1979, a trend that was taken up by other groups and which has led to a more streamlined and professional local industry.

>> Read More


Quotation of the month

A banker is a fellow who lends you his umbrella when the sun is shining, but wants it back the minute it begins to rain - Mark Twain - US humorist, novelist, short story author, & wit (1835 - 1910)