Tel: +27 (0)11 955 9100
Newsletter - August 2010
Word from the editor

Dear CyberAgent user,

Manners are important for estate agents, not just in real life but also on the Internet. We received a request from one of our users to address this issue in our next newsletter so, here goes!

You might think that you can say whatever you want for whatever reason to whoever you want, and you can, but there might be repercussions to your actions. Internet browsers might send you angry responses or worse of all they might skip your website next time they are looking for that specific property. Here at CyberAgent we give you the tools to list your properties but it’s up to you to do it correctly by displaying good Internet manners at all times.

There are a few simple rules that you can follow;

1. DO NOT CAPITALIZE ALL LETTERS. On the Internet when you use capitals it signify that you are yelling

2. Then on the other hand be careful not to use all small letters as it will indicate that you are mumbling

3. Be careful of what you send or what you post as it is permanent “someplace”. Think twice and read it three times before you place it in Cyberspace. That includes your note fields or property description

4. Your words are the only way that you can communicate with Internet browsers. They cannot see the expressions on your face and they cannot see the smile behind the “!” at the end of the sentence. Use signs sparingly

5. Are you bright? If your answer is yes I’m sure that you are using a spell checker. Spell checkers are magic tools but remember that they don’t correct usage, tense or syntax. Before you click on that update button read what you’ve written and make sure that it’s correct

6. Be direct and informative at all times. Don’t waste the Internet browsers time as he will not be back

7. Catch phrases or slogans on the Internet are an essential part of your image and can make or break your “appearance” on the Internet. They are supposed to help you market the property and make the Internet browser feel more confident in the ability/credentials of you as an estate agent. Again, think about what you want to say in which way you want to say it

8. Lastly, when a person makes an enquiry they expect a quick response even if you can only give a more detailed response later it is critical to engage the buyer with an acknowledgement that you received his email query and that you are grateful for the chance to assist them further and do business with them

Here at CyberAgent we don't say "Be legal wise" we say "Be Internet wise"

Until next month!
The editor

CyberAgent Programme Enhancements

In order to make CyberAgent Anywhere as fast as possible we have added the following controls to the Property and Contact Manager pages

1. Records to return pull-down with the following options:

  • Top 100
  • Top 200
  • Top 500
  • Top 1000
  • All

Your selection will return the specific number of records in the selection. This will speed up the display of your contacts and properties.

2. Record order

Previously one could click the heading of the grid and the order would be changed according to the heading clicked. If you clicked it again it would arrange the records in the descending order. To order now, select the desired order from the pull down menu and click on the descending check box if you want it to be descending

After selecting the number of records and the order to display, click on the refresh button to update the grid accordingly

CyberAgent Anywhere

Agents, previously one could only delete an agent is you had the agent record open. We have now added a delete button on the agent list. This helps to make removing redundant agents quicker.

Contact manager, there is now a linked selection. In other words if a property has 2 or more buyers you can go and link the other owners to the main owner. So in the contact manager, go to the secondary contact and the main owner from the pulldown. If you would now go to the main owner, next to the Notes tab, you will see “linked Contacts”. In here you will see a list of all the contacts that are linked to this owner.

Sales manager

Now makes provision for up to 3 agents sharing in bond commission

Erf number can now also be displayed and ordered.

Website updating
More and more we are faced with customers losing their valuable data due to either theft or hardware failure. Those with CyberAgent Anywhere accounts can just reinstall CyberAgent and do a website update, which will download all their data from the CyberAgent Anywhere server. Due to the size of the data in some cases, we were forced to make some changes to the Update Manager in order to accommodate high volume downloading of data. The modifications has also benefited the uploading of data.

2 check boxes (“Sync CAA via SQL” and “Update Website As well”) and an option group (Query Top …) has been added. These changes were originally only applicable when downloading high volume of data. It can now be used for standard website updating as well. If you select to update via this new method, ensure that both checkboxes are checked, or else your website will not be updated. The Query Top option is only applicable when initially downloading high volume of data and can safely be left on the default of 500.

KwaZulu Natal Midlands Areas

Due to demand we have added Midlands as a city. Now this has it’s drawbacks as this can hamper search engines and rankings, as well as creating difficulty using Google maps. As such, this is not the preferred way of operating. However, the enquiries from website browsers have definitely increased substantially. If you work in the Midlands region, you can now use these locations. For our Desktop users, please contact our support desk if you are unable to select these locations. The suburbs currently under the Midlands region are:

  • Balgowan
  • Caversham
  • Currys Post
  • Dargle
  • Hilton
  • Howick
  • Karkloof
  • Lidgetton
  • Lions River
  • Merrivale
  • Merrivale Heights
  • Mooi River
  • Mount West
  • Nottingham Road
  • Rosetta
  • Winterskloof


Qualification process for agents

Bill Rawson, Chairman of Rawson Properties and one of the property sector’s most ardent supporters of ongoing training and the need for recognised qualifications in this industry, has warned those in control of the qualification process (the Estate Agencies Affairs Board and the Sectional Education and Training Authority) that as a result of repeated delays and a lack of clarity there is now confusion among estate agents and in the minds of the general public about the whole qualification process for agents and agency principals.

Diamond Property Group a true player in two countries

Errol Diamond of Diamond Property Group has now emerged as a fully international property player in the true sense & has been in operation in South Africa for the past 16 years & operating in Australia for over 6 years...

From our Accounts Department

Dear Debit Order Customer

Re: Unpaids/Returned Debit Orders

We have noted an increase in the number of returned debit orders on a monthly basis and have therefore decided that firmer action is required to ensure that our risk is identified and controlled effectively and efficiently.

Effective immediately, on receipt of notification of an unpaid or returned debit order, USP Designs will forward such notification on to you via email(kindly verify your email details with us to avoid any delays or miscommunication in this regard).

Should we not receive settlement of outstanding amount within 48 hours of notification to you, we will, without further notice suspend all services.

Furthermore, an unpaid administration fee of R57 will be levied to your account for every returned debit order.

All queries regarding debit orders can be directed to our accounts department on (011) 955-9100 or via email to

Your urgent attention and support in this regard would be greatly appreciated.

USP Accounts Department


From our Webmaster

Dear Webmaster;

My principals would like to participate in the Estate Agents Forum on your newsletter. Please let us know how to do this, it seems to require a password which I presume you allocate.


Hi Isabelle

They just need to register before they can post:$sid=&

Kind Regards

For website enquiries please do not hesitate to mail me at


From our Support Desk

Hi All,

The latest build is 3.100.1481. Please update your system accordingly.

A question we receive on a regular basis is why doesn’t the property numbers in CyberAgent correspondence with other affiliated websites with the likes of IOL?

Here with Grant Leigh from IOL Property and Gravity’s answer;

“It has always been like that and has to be that way - we generate our own ref number to ensure that each listing has a unique reference number otherwise there will be duplicates - can you imagine how many Listing Ref # 1 we get!

Your developers will have to do the same for CyberAgebt when they sources data from SAHT etc.

A little but more information;

Firstly the ref no is the same for IOL and Gravity. In most communications the Internet browser will get the details of the URL of the property on which they can click to view it. If they still don't know which listing it is, then they can click through to the listings on their own site/Cyberprop for more info (see my "art" below).

If they only get the ref num, then go onto the homepage of (or iolproperty) & pop it into the ref num lookup field at the top of the top (more artwork below) & they get taken straight to the listing. Easy!”

The following was send in by Sian Hamilton-Browne, Chas Everitt International St Francis Bay;

I require a excel spreadsheet of our listings. My grid setup in the software has been setup to include all the fields. When I run and export the report however the spreadsheets has all these extra columns in between every field. I need a clean report without all these extra columns. How do you suppose anyone is to work within this document or use it – every time we do an export we will have to spend HOURS amending and deleting columns enabling us to finally use it.

An easy way to get rid of those extra columns and rows;

Save the document as a CSV file, then re-open the CSV file. You can then quite easily see the extra columns. Just do a sort and that will remove the extra rows

Then you can save it as an excel document again. With this method, it will not take “hours” to remove the extra spacing

Should you experience any problems or have any questions, please contact our support desk on 011 955 9100 or email


The seven top traits of successful agents

Now more than ever, homeowners need professional help when they decide to sell their properties.

In short, says Berry Everitt, CEO of the Chas Everitt International property group, they need agents that really know how to reach potential buyers, have the latest market information at their fingertips and can handle tough negotiations while also maintaining excellent relationships with lenders...

Website Marketing - Now more than 100 websites!

Click Here for printable .pdf file

Monthly Stats - End July 2010

Internal Site
Page Impressions
Total Users
Unique users
Sub Totals:
External Site
Page Impressions
Total Users
Unique users
Sub Totals:
Page Impressions
Total Users
Unique users
Talent Ocean
Sub Totals:


CyberAgent Training and Info Sessions

We provide you with FREE training session in the following areas;

  • Gauteng
  • Kwazulu Natal
  • Western Cape
  • and the Garden Route

During these training sessions more information will also be provided on:

  • CyberAgent Anywhere
  • Keep me Informed Function
  • New developments in CyberAgent
  • New Update Manager
  • REEP (Real Estate Evaluation Portal)
Western Cape
Gauteng Training Sessions

Date: Daily
09h30 to 12h30 - Beginners
14h00 to 17h00 - Advanced
Cost: FREE!
Venue: 22 Ackerman Street, Witpoortjie, Roodepoort, 1724


Tel: (011) 955-9100

Contact us to book your CyberAgent Anywhere training session today

Western Cape Training Sessions

Dates: 7th and 21st of September
09h00 to 11h00 - CA Beginners
11h00 to 13h00 – CAA & Sales
12h00 to 16h00 – CA Sales & Advanced

Cost: FREE!
Venue: 65 Balfour Street, Parow, Cape Town


3rd and 17th of September respectively

Chris Niemandt
Cell 082 432 6963

Contact us to book your CyberAgent Anywhere training session today


A warm welcome to all new Agencies July 2010:

We trust that by now you are well aware of what CyberAgent can do for you. If you need any assistance, please do not hesitate to contact us at or phone us at: +27 (0)11 955-9100 or 086 112- 9237

Most Internet enquiries July 2010:

Company Requests
Chas Everitt International Property Group 1026
The Rental Giant 235
Ontime Properties 161
Hall Real Estate 211
Harcourts 157
The Letting Agent 148
Hall Real Estate - Alberton 146
Exotic Properties 127
Tyson Property Group South Africa 122
ProProp 110
Wendy Machanik Properties 110
Christopher Mark Properties 98
Definite Shelter Properties 93
Huizemark 81
Proprop (Pty) Ltd 75
Dormehl Property Group 73
Anne Porter Properties (Pty) Ltd 69
Nicopolis Real Estate 64
Lew Geffen Sotheby's Schedule 60
To the editor

To the editor

I would like to know who you could recommend regarding the RPL courses - I would like to do it full time and get it done faster not over a 3 month period. Please let me know if you do this or could recommend someone.

Thanks Delwyn

From the editor

If you can recommend someone to Delwyn please send us your contact details to

In answer to one of the articles that was placed in last month’s newsletter, Principal’s qualification with the new Estate agency Boards Educational System, we receive the following response;

Good morning Editor

I refer to the principal that has 23 years experience and who do not wish to take part in the RPL (recognition of prior learning) process. I experience this approach to RPL by people who did not take part as yet and knows nothing about the system and it's purpose.

The new qualification for both agents principals were designed to change the "Industry into a profession". Anybody could enter the industry thus far being a motor mechanic or doctorate in theology. This is not allowed if you want to become an attorney or accountant.

The qualification had professional well qualified people subject matter experts in Real Estate to at least approve the final product. The Estate Agency Affairs Board also compiled a useful manual for the qualification for agents. This was also compiled by highly qualified subject matter experts and conforms to the requirements of RPL.

You may ask if I am qualified to make this statement. I am a moderator and assessor in the RPL process, also a subject matter expert and sofar has seen approximately 500 NQF 4 learners through the process through different service providers.

In the Netherlands their is a School of Real Estate, a faculty of the University of Amsterdam, where the compulsory three year degree can be obtained. The Nederlands also has a system of RPL for various professions in place.

Our system is primarily based on the Australian model, where RPL for existing agents copleted it's circle and all new comers has to go through a process of learnership as we are doing now with new agents.

Remember, this is recognition of prior learning (demonstrating how much you already know of Real Estate) and I am proud to say that my oldest student was 76 years of age and commented that "I still want to sell many houses for many years". So, why is this principal afraid of the process?

I do not need to elaborate on how many learners I came across who did not know anything for example of money laundering and the National Credit act, also some of them having ten years or more in industry.

Kind regards

Send your viewpoints to

EAAB – New education dispensation for estate agents

IEASA - The Estate Agency Affairs Board(EAAB) and the services SETA (SSETA)

The EAAB and the SSETA, both statutory bodies, are pleased to announce that, after mutual engagement and extensive consultation, they have agreed as follows:

The establishment of an Estate Agency Qualification and Certification Forum

The EAAB and the Services SETA jointly intend establishing an Estate Agency Qualification and Certification Forum (“the Forum”) that will not only constitute the Professional Body for the estate agency sector but also be instrumental in the education, training and professional development of estate agency practitioners. The proposed functions of the Forum, more specifically, will be to:

· Facilitate the registration and review the National Qualifications Framework (“NQF”) qualifications for the estate agency industry/sector with SAQA...

Online marketing for the property business

The property business is a high-risk, high-profit industry that is very competitive – and anyone working in it should take every chance to get ahead. However, many have not yet embraced internet technologies to help get the word out, and are therefore invisible to the 5 million affluent South Africans who are online today. Whether you are a rental agent, a buyer or a service provider to the property industry, creating an online marketing strategy is straightforward and doesn’t require extensive technical skills or a lot of money – just a bit of knowledge and effort.

News from – The Property Association and Nedbank

Biggest award in Real Estate up for grabs!

The Property Association and Nedbank are gearing up for the 11th annual Nedbank Property Professional of the Year Awards to be held in Cape Town this September.

The awards will celebrate the achievement of this year’s finalists, all vying for the ultimate title of Nedbank Property Professional of the Year 2010. Aside from the overall winner and top performer in real estate for 2010, the awards will also pay tribute to the industry’s Young Lions, who are the leaders of tomorrow, and it’s Movers & Shakers who have helped to shape it into the business sphere it is today.

Top 10 Tips for Online Branding


Here at, we see plenty of examples of online branding in any given week. Some agents have their online branding down to a fine art, while others are still getting the hang of things.

If you’re looking for some ideas on how to refine your approach, here are our Top 10 Tips for Online Branding...

Tyson Durban North Come Up Tops

Tyson Properties Durban North came up trumps at Tyson Properties’ 2010 annual awards ceremony, not only emerging as the Top Office of The Year, but also bringing home four of the most prestigious awards - Ashini Harichand won the Administrator of the Year award while Monica Walker snapped up the Top Achiever of the Year and the Dream Award.

According to company founder and CEO, Chris Tyson, the professionalism, integrity and perseverance of the Tyson Properties team across KwaZulu-Natal contributed towards the company’s three major achievements - its fifth anniversary, passing the R1 billion turnover mark during one of the toughest ever periods in the history of the property sector and winning the 2009 Best Real Estate Agency’ at the European and African Property Awards sponsored by CNBC Arabia. The company has just been announced as a winner for a second consecutive year in the 2010 awards...

Plett Agents receive Top Awards

Anton Nell and John Fuller receive Gold and Platinum Awards

Chas Everitt Plettenberg Bay celebrated their Fifth Birthday by taking some of the top awards at the recent Chas Everitt Eastern Cape/Garden Route Regional Awards function in St Francis Bay. Anton received Gold Achievement Certificates for top sales in the first and second quarters of 2010. Anton is the only Agent in the country this year to achieve Gold for the two consecutive quarters.

John Fuller, Principal and franchise holder for Plettenberg Bay, received a Platinum Award for his sales performance in the second quarter. This was the only Platinum Award presented. John also received his National Certificate : Real Estate : Level 5, and is one of the first Agents in the country to receive this new qualification which is a compulsory requirement for all Principal Agents from the end of 2011.


Quotation of the month

What saves a man is to take a step. Then another step. It is always the same step, but you have to take it.

Antoine de Saint-Exupery
French writer (1900 - 1944)