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Incorporate social media | CyberAgent News | 12-15

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Incorporate social media

A few ideas about how to jump-start your marketing efforts.

Check off the items you’ve completed so far—and consider the ones you haven’t.

They could be the key to your future success!

  1. Start a Facebook page for your business instead of using your personal account.
  2. Tweet your open house information.
  3. Make short videos of your listings, team, happy clients, neighborhood events—anything that will engage your audience—and post them to Facebook.
  4. Post Instagram photos of each home’s best feature.
  5. Update your LinkedIn profile, make connections, publish articles on LinkedIn and comment on others you find on the site.
  6. Use Periscope to live-stream a Q&A session at your open house event. Let buyers know when you’ll be live so that they can join.
  7. Create Pinterest boards to show off listings, neighborhoods, home décor ideas, seasonal tips and DIY projects.
  8. Offer reviews of local neighborhood restaurants, museums and other amenities.
  9. When using social media in your marketing, foster engagement by asking followers a question they can respond to.
  10. Use hashtags when and where appropriate to give people a way to discover your content.
  11. Engage with leads and clients on their own social media pages by liking and commenting on their posts.